When it comes to persuasion, success can begin before you say a word.
‘An instant classic.’ Forbes
‘Utterly fascinating.’ Adam Grant, author of Originals and Give and Take
‘Shockingly insightful.’ Chip Heath, co-author of Switch and Made to Stick
NEW YORK TIMES BESTSELLER
In his global bestseller Influence, Professor Robert Cialdini transformed the way we think about the craft of persuasion. Now he offers revelatory new insights into the art of winning people over: it isn’t just what we say or how we say it that counts, but also what goes on in the moments before we speak.
This is the world of ‘pre-suasion’, where subtle turns of phrase, seemingly insignificant visual cues, and apparently unimportant details of location can prime people to say ‘yes’ even before they are asked. And as Cialdini reveals, it’s a world you can master. If you understand the tools of pre-suasion, you will better placed to win a debate, get support for an idea or cause, promote a campaign – even persuade yourself to do something you find difficult.
Drawing on the latest research, and packed with fascinating case studies, Pre-Suasion is a masterclass in enhancing your powers of influence.
‘Mind-blowing.’ Management Today
‘Accessible and intellectually rigorous.’ Books of the Year, The Times
‘Fascinating, fluent and original.’ Tim Harford, author of The Undercover Economist Strikes Back
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
"An essential tool for anyone serious about science based business strategies. Pre-Suasion is well worth the long wait, and is destined to be an instant classic. The book belongs on the shelf of anyone in business, from the CEO to the newest salesperson." (Forbes)
"A fascinating, fluent and original book from one of the giants of behavioural science." (Tim Harford, author of The Undercover Economist Strikes Back)
"It's a book that is guaranteed to be a bestseller among marketeers, but it should also be a must-read for any professional or consumer – in other words, all of us." (David Halpern, CEO, the Behavioural Insights Team, author of Inside the Nudge Unit)
"Cialdini is no foubt the godfather of persuasion, and I wouldn't be surprised if Pre-Suasion causes another revolution in the influence arena ... it is mind-blowing" (Management Today)
"The great social psychologist Robert Cialdini has written another timeless and indispensable book about the psychology of influence. I'll be recommending it for years and years." (Amy Cuddy, author of Presence)
"An utterly fascinating read on how the most important drivers of persuasion aren't the words we choose in the moment, but how we set the stage beforehand. Robert Cialdini is the world's foremost expert on influence, and you will never look at it the same way again." (Adam Grant, author of Originals and Give and Take)
"Cialdini collates an impressive array of studies suitable for academic and general readers." (Books of the Year Times Higher Education)
"No social psychologist's research has been used more often or successfully than that of Robert Cialdini, who literally "wrote the book" on influence. Now, he's done it again, showing us the power of the moment before an attempt to persuade. This is classic Cialdini - authoritative, original, and immediately practical." (Richard H. Thaler, co-author of Nudge and author of Misbehaving)
"Robert Cialdini's Influence is, by a wide margin, the book that I recommend most often. Pre-Suasion may be even more shockingly insightful." (Chip Heath, co-author of Switch and Made to Stick)
"Both accessible and intellectually rigorous" (Books of the Year The Times)
A revelatory exploration of the science of persuasion, from the author of the international bestseller, Influence.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
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Da: Regno Unito a: U.S.A.
Descrizione libro Cornerstone, United Kingdom, 2017. Paperback. Condizione: New. Language: English. Brand new Book. When it comes to persuasion, success can begin before you say a word.'An instant classic.' Forbes'Utterly fascinating.' Adam Grant, author of Originals and Give and Take'Shockingly insightful.' Chip Heath, co-author of Switch and Made to Stick NEW YORK TIMES BESTSELLERIn his global bestseller Influence, Professor Robert Cialdini transformed the way we think about the craft of persuasion. Now he offers revelatory new insights into the art of winning people over: it isn't just what we say or how we say it that counts, but also what goes on in the moments before we speak.This is the world of 'pre-suasion', where subtle turns of phrase, seemingly insignificant visual cues, and apparently unimportant details of location can prime people to say 'yes' even before they are asked. And as Cialdini reveals, it's a world you can master. If you understand the tools of pre-suasion, you will better placed to win a debate, get support for an idea or cause, promote a campaign - even persuade yourself to do something you find difficult.Drawing on the latest research, and packed with fascinating case studies, Pre-Suasion is a masterclass in enhancing your powers of influence.'Mind-blowing.' Management Today'Accessible and intellectually rigorous.' Books of the Year, The Times'Fascinating, fluent and original.' Tim Harford, author of The Undercover Economist Strikes Back. Codice articolo AAZ9781847941435
Descrizione libro Cornerstone, United Kingdom, 2017. Paperback. Condizione: New. Language: English. Brand new Book. When it comes to persuasion, success can begin before you say a word.'An instant classic.' Forbes'Utterly fascinating.' Adam Grant, author of Originals and Give and Take'Shockingly insightful.' Chip Heath, co-author of Switch and Made to Stick NEW YORK TIMES BESTSELLERIn his global bestseller Influence, Professor Robert Cialdini transformed the way we think about the craft of persuasion. Now he offers revelatory new insights into the art of winning people over: it isn't just what we say or how we say it that counts, but also what goes on in the moments before we speak.This is the world of 'pre-suasion', where subtle turns of phrase, seemingly insignificant visual cues, and apparently unimportant details of location can prime people to say 'yes' even before they are asked. And as Cialdini reveals, it's a world you can master. If you understand the tools of pre-suasion, you will better placed to win a debate, get support for an idea or cause, promote a campaign - even persuade yourself to do something you find difficult.Drawing on the latest research, and packed with fascinating case studies, Pre-Suasion is a masterclass in enhancing your powers of influence.'Mind-blowing.' Management Today'Accessible and intellectually rigorous.' Books of the Year, The Times'Fascinating, fluent and original.' Tim Harford, author of The Undercover Economist Strikes Back. Codice articolo FOY9781847941435
Descrizione libro Condizione: New. Codice articolo 370285602
Descrizione libro Random House 2017-04-20, London, 2017. paperback. Condizione: New. Language: ENG. Codice articolo 9781847941435
Descrizione libro Random House Business, 2017. Paperback. Condizione: New. BRAND NEW ** SUPER FAST SHIPPING FROM UK WAREHOUSE ** 30 DAY MONEY BACK GUARANTEE. Codice articolo mon0003050418
Descrizione libro Condizione: New. book. Codice articolo ria9781847941435_new
Descrizione libro Random House Business, 2017. Condizione: New. Intends to transforms the way we think about the craft of persuasion. Drawing on research, and packed with case studies, this book offers new insights into the art of winning people over: it isn't just what we say or how we say it that counts, but also what goes on in the moments before we speak. Num Pages: 432 pages. BIC Classification: KJN; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 129. . . 2017. Paperback. . . . . Codice articolo V9781847941435
Descrizione libro Random House Business 2017-04-20, 2017. Paperback. Condizione: New. Codice articolo 6666-GRD-9781847941435
Descrizione libro Random House Business. Condizione: New. Intends to transforms the way we think about the craft of persuasion. Drawing on research, and packed with case studies, this book offers new insights into the art of winning people over: it isn't just what we say or how we say it that counts, but also what goes on in the moments before we speak. Num Pages: 432 pages. BIC Classification: KJN; KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 129. . . 2017. Paperback. . . . . Books ship from the US and Ireland. Codice articolo V9781847941435
Descrizione libro Random House Business 2017-04-20, 2017. Paperback. Condizione: New. Codice articolo 6666-PEN-9781847941435