Imagining Scotland: Tradition, Representation and Promotion in Scottish Tourism Since 1750 [Lingua Inglese] - Rilegato

Gold, John R.

Rilegato

ISBN 10: 1859280595 ISBN 13: 9781859280591

Casa editrice: Routledge, 1995

Riassunto

Every year, thousands of tourists are drawn to Scotland by images of pipers and fairy-tale castles, Highland games and haggis, misty glens and heather, and, despite widespread disparagement, that imagery is still as carefully nurtured by indigenous tourist agencies as by the international tourist industry. This illustrated text looks at the portrayal of Scotland in tourist promotional literature from the mid-eighteenth century to the present day, with illustrations drawn from many parts of continental Europe and North America. After providing an analytical framework for the interpretation of tourist promotional imagery, the early chapters focus on the all-important creation of the Highland myth through the reports of eighteenth and nineteenth century travellers, its enhancement as tourism grew from 1850 onwards - completely belying the contemporary reality of the Highland clearances - and its apotheosis in the film-maker's art. Subsequent chapters turn to the selling of urban Scotland, looking at the long-standing marketing of Edinburgh and more recent attempts to sell Glasgow as a cultural centre.

Su questo libro

L'autore:

Margaret M. Gold is Principal Lecturer in European Studies at Thames Valley University.

Product Description:

Book by Gold John R Gold Margaret M

Su questa edizione

• Editore: Routledge
• Data di pubblicazione: 1995
• ISBN 10: 1859280595
• ISBN 13: 9781859280591
• Rilegatura: Copertina rigida
• Numero edizione: 1
• Numero di pagine: 248