Articoli correlati a The Invisible Grail: How Brands Can Use Words to Engage...
Seeking to reverse the trend of overemphasizing the importance of visuals at the cost of written communication strategies, this guide reinforces the power of language in creating and building strong brands. The prowess of large corporations such as Guinness and Unilever, as well as emerging brands, in engaging their audiences and connecting with customers using words is examined by looking at the powerful verbal identity behind each brand. Iconic brand status is presented as an attainable goal once a business learns how to tap hidden creative resources and successfully communicate with customers.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
L'autore:
John Simmons is the author of The Economist Guide to Brands and Branding,My Sister's a Barista, and We, Me, Them & It. He is a former director at Interbrand, a leading consulting firm.
Product Description:
Book by Simmons John
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
- EditoreCyan Communications
- Data di pubblicazione2006
- ISBN 10 1904879691
- ISBN 13 9781904879695
- RilegaturaCopertina flessibile
- Numero di pagine223
- Valutazione libreria
Compra usato
Condizioni: buonoPages can have notes/highlighting... Scopri di più su questo articolo
EUR 6,72
Spese di spedizione:
GRATIS
In U.S.A.
I migliori risultati di ricerca su AbeBooks
Foto dell'editore
The Invisible Grail: How Brands Can Use Words to Engage with Audiences
Editore:
Cyan Communications
(2006)
ISBN 10: 1904879691
ISBN 13: 9781904879695
Antico o usato
Paperback
Quantità: 1
Da:
Valutazione libreria
Descrizione libro Paperback. Condizione: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.7. Codice articolo G1904879691I3N00
Compra usato
EUR 6,72
Convertire valuta
Foto dell'editore
The Invisible Grail: How Brands Can Use Words to Engage with Audiences
Editore:
Cyan Communications
(2006)
ISBN 10: 1904879691
ISBN 13: 9781904879695
Antico o usato
Paperback
Quantità: 1
Da:
Valutazione libreria
Descrizione libro Paperback. Condizione: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.7. Codice articolo G1904879691I3N00
Compra usato
EUR 6,72
Convertire valuta
Foto dell'editore
The Invisible Grail: How Brands Can Use Words to Engage with Audiences
Da:
Valutazione libreria
Descrizione libro Paperback. Condizione: Very Good. The Invisible Grail: How Brands Can Use Words to Engage with Audiences This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 7719-9781904879695
Compra usato
EUR 3,16
Convertire valuta
Foto dell'editore
The Invisible Grail: How Brands Can Use Words to Captivate Audiences
Editore:
Cyan Communications
(2006)
ISBN 10: 1904879691
ISBN 13: 9781904879695
Antico o usato
Paperback
Quantità: 1
Da:
Valutazione libreria
Descrizione libro Paperback. Condizione: Good. Codice articolo SONG1904879691
Compra usato
EUR 8,74
Convertire valuta
Foto dell'editore
The Invisible Grail: How Brands Can Use Words to Engage with Audiences
Editore:
Cyan Books and Marshall Cavendish
(2006)
ISBN 10: 1904879691
ISBN 13: 9781904879695
Antico o usato
Paperback
Quantità: 1
Da:
Valutazione libreria
Descrizione libro Paperback. Condizione: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Codice articolo CHL9060365
Compra usato
EUR 2,33
Convertire valuta
Foto dell'editore
The Invisible Grail: How Brands Can Use Words to Engage with Audiences
Da:
Valutazione libreria
Descrizione libro Paperback. Condizione: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 6545-9781904879695
Compra usato
EUR 3,16
Convertire valuta
Foto dell'editore
The Invisible Grail: How Brands Can Use Words to Engage with Audiences
Editore:
Cyan Books and Marshall Cavendis
(2006)
ISBN 10: 1904879691
ISBN 13: 9781904879695
Antico o usato
Paperback
Quantità: 1
Da:
Valutazione libreria
Descrizione libro Paperback. Condizione: Used; Good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books. Codice articolo mon0002179107
Compra usato
EUR 4,00
Convertire valuta
Foto dell'editore
The Invisible Grail: How Brands Can Use Words to Engage With Audiences
Editore:
Marshall Cavendish
(2006)
ISBN 10: 1904879691
ISBN 13: 9781904879695
Antico o usato
Brossura
Quantità: 1
Da:
Valutazione libreria
Descrizione libro Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,400grams, ISBN:9781904879695. Codice articolo 9076014
Compra usato
EUR 3,58
Convertire valuta