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Leading retail professionals from some of the world's most visited and acclaimed museums and galleries share their secrets in this highly practical series of essays. These are people who are running some of the world's most successful, attractive - and profitable - museum shops. This full-colour, extended second edition provides a wealth of inspirational new ideas and strategies for ways in which museums and cultural organisations can boost both retail income and customer satisfaction - while helping realise their organisation's aims. The many key topics covered include: · increasing visitor spend · effective merchandising · ethical and sustainable retailing · how to survive difficult times · building your brand · trends for the future of museum retailing · effective new product development.
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- EditoreMuseumsEtc
- Data di pubblicazione2013
- ISBN 10 1907697888
- ISBN 13 9781907697883
- RilegaturaCopertina flessibile
- Numero edizione2
- Numero di pagine256
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Descrizione libro PAP. Condizione: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Codice articolo L0-9781907697883
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Alive to Change: Successful Retailing in Museums (2nd Edition)
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(2013)
ISBN 10: 1907697888
ISBN 13: 9781907697883
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Descrizione libro Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. KlappentextrnrnLeading retail professionals from some of the world s most visited and acclaimed museums and galleries share their secrets in this highly practical series of essays. These are people who are running some of the world s most succes. Codice articolo 448389164
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Descrizione libro Taschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Leading retail professionals from some of the world's most visited and acclaimed museums and galleries share their secrets in this highly practical series of essays. These are people who are running some of the world's most successful, attractive - and profitable - museum shops. This full-colour, extended second edition provides a wealth of inspirational new ideas and strategies for ways in which museums and cultural organisations can boost both retail income and customer satisfaction - while helping realise their organisation's aims. The many key topics covered include: ¿ increasing visitor spend ¿ effective merchandising ¿ ethical and sustainable retailing ¿ how to survive difficult times ¿ building your brand ¿ trends for the future of museum retailing ¿ effective new product development. Codice articolo 9781907697883
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