Engage: Smart Ideas to Get More Media Coverage, Build Your Influence and Grow Your Business - Brossura

Griesel Ph.D., Dian

Brossura

ISBN 10: 1936705133 ISBN 13: 9781936705139

Casa editrice: Business School of Happiness, Inc., 2014

Riassunto

Attracting Great Media Coverage Just Got a Lot Easier! What if the head of an award-winning media relations and news placement agency just shared her well-kept secrets—giving you the full benefit of her years of experience and knowledge. Imagine, too, that those easy-to-follow strategies and tips effectively delivered media coverage that resulted in greater awareness, sales, partnerships and general interest for your private or public company, brand, fund, facility, nonprofit or self. This is exactly what you acquire when you pick up ENGAGE: Smart Ideas to Get More Media Coverage, Build Your Influence and Grow Your Business. In her new book, Dian Griesel, Ph.D., President of Dian Griesel International (DGI), provides a step-by-step, common-sense road map that enables you to draw attention that results in favorable coverage from traditional print and broadcast media plus all new media outlets as well. For almost three decades, the author and her team of talented writers, journalists and public relations professionals have had unparalleled success in creating and placing newsworthy stories and segments. Clients have enjoyed the massive benefits of being featured in major newspapers and magazines, seen on national TV and cable outlets, heard on radio, heralded in the blogosphere by key influencers and followed by the masses through Internet-based social media coverage and sharing. If you are ready to learn how to effectively “engage” with the media in a whole new way that will grow your business locally, nationally and globally —this is the book you need to read. Here’s to your greater visibility and bottom-line success!

Su questo libro

L'autore:

Dian Griesel, Ph.D. is the CEO & President of Dian Griesel Int'l. (DGI) a full service, 100% woman-owned, public relations agency. Public and private companies, facilities, venture and hedge funds, charitable organizations and brands rely on DGI for their daily reputation management, thought-leadership positioning and corporate as well as brand-specific marketing via traditional and new media. All initiatives are designed to build partnerships, sales and awareness as DGI assures that business messages engage with desired audiences. With over 30 years of advisory and corporate positioning experience, Dian is a recognized expert in observation, analysis and direction with a gift for understanding how written, verbal, visual and body language communication will trigger either positive or negative opinions, actions and response. Dian is a best-selling author of several business books, as well as a regular expert guest on television and radio shows and a contributor to a variety of publications. Her business books include the brand new, ENGAGE: Smart Ideas to Get More Media Coverage, Build Your Influence and Grow Your Business (BSH, 2015); the award-winning book FUNDaMentals: The Corporate Guide to Cultivating Mindshare (BSH, 2013); and, Uncapped. Dian is also co-author of the acclaimed TurboCharged® Peak Performance health book series of books and recordings. More information about her company can be found at www.DGIcomm.com and www.DGIwire.com

Su questa edizione

• Editore: Business School of Happiness, Inc.
• Data di pubblicazione: 2014
• ISBN 10: 1936705133
• ISBN 13: 9781936705139
• Rilegatura: Copertina flessibile
• Numero di pagine: 238