A Risk-Benefit Perspective on Early Customer Integration (Contributions to Management Science) - Brossura

Kausch, Christoph

Brossura

ISBN 10: 3790819611 ISBN 13: 9783790819618

Casa editrice: Physica, 2007

Riassunto

Customer integration in the early innovation phase, considered the method of choice in theory and practice, has shown unexpected side effects that may even outweigh its recognized advantages. As a result, management needs to be able to assess in advance whether the involvement of customers will add overall value to an innovation project. This book develops a mathematical formula to support this decision.

Su questo libro

Dalla quarta di copertina:

Customer integration in the early innovation phase has been considered the method of choice in theory and practice. Growing experience with the concept has shown unexpected side effects that may even outweigh its recognized advantages. Therefore, management needs to be able to assess in advance whether the involvement of customers will add overall value to each particular innovation project. To support but not to replace the final managerial decision, a mathematical formula is developed. It can be applied to all kinds of process structures, takes into account the risks and benefits contingent on a company's situation as well as risk-reducing and benefit-increasing measures and translates them into numerical values. The resulting figure indicates the prospective value of customer integration in a specific project.

 

 

Contenuti:

Literature review of key issues.- Development of an analysis model for a risk-benefit balance.- Case studies on early customer integration.- Characteristics of successful early customer integration.- Managerial recommendations for advisable envisaged customer integration.- Conclusion.

Su questa edizione

• Editore: Physica
• Data di pubblicazione: 2007
• ISBN 10: 3790819611
• ISBN 13: 9783790819618
• Rilegatura: Copertina flessibile
• Numero di pagine: 264