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EUR 45,00
Da: Germania a: U.S.A.
Descrizione libro Kartoniert / Broschiert. Condizione: New. Werden in der Markenkommunikation alle fuenf Sinne angesprochen, wird die emotionale Bindung zwischen Marke und Verbraucher deutlich intensiviert. Es ist also kein Wunder, dass die Multisensorik vor allem bei Messeauftritten eine besondere Rolle spielt: Der . Codice articolo 38243880
Descrizione libro Paperback. Condizione: New. Codice articolo 6666-NBN-9783899862362
Descrizione libro Condizione: New. Codice articolo 23959122-n
Descrizione libro Condizione: New. In English. Codice articolo ria9783899862362_new
Descrizione libro Condizione: New. Codice articolo 23959122-n
Descrizione libro Paperback. Condizione: Brand New. bilingual edition. 287 pages. German language. 11.50x9.00x0.75 inches. In Stock. Codice articolo __3899862368
Descrizione libro Paperback. Condizione: New. **PAPERBACK**. Codice articolo mon0000301193
Descrizione libro Paperback. Condizione: new. Paperback. If all five senses are appealed to in brand communication, then it significantly intensifies the emotional links between the brand and the consumer. Therefore it is no wonder that multisensory aspects play a particularly important role in trade fair presentations. The atmosphere of a trade fair hall can easily lead to a sensory overload. Exhibitors are therefore not only engaged in a product competition, but also in a perceptual competition. In light of this, authors of this year's trade fair design yearbook have once again brought together the best 60 trade fair stands of the past year and show a cross section of trade fair design that appeals to all the senses. SELLING POINT: . The standard work in the trade fair design world for more than 15 years Text in English and German. 300 colour images If all five senses are appealed to in brand communication, then it significantly intensifies the emotional links between the brand and the consumer. Therefore it is no wonder that multisensory aspects play a particularly important role in trade fair presentations. The atmosphere of a trade fair hall can easily lead to a sensory overload. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Codice articolo 9783899862362