Articoli correlati a Legends in Marketing
The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past 100 years. It reproduces the seminal works of the legends in the field, which is supplemented by interviews of these legends as well as by the opinions of other scholars about their work.
The series comprises various sets, each focused on the multiple ways in which a legend has contributed to the field. This second set in the series, consisting of 10 volumes, is a tribute to Shelby D. Hunt. Known for his pioneering work in the application of theory and philosophy of science in marketing, Dr. Hunt is one of the most cited scholars of marketing.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
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Jagdish N. Sheth, Ph.D., is the Charles H. Kellstadt Professor of Marketing at Emory University, Goizueta Business School. He is known nationally and internationally for his scholarly contributions in consumer behavior, relationship marketing, competitive strategy, and geopolitical analysis. When he joined Emory’s faculty in 1991, Professor Sheth had nearly 30 years of combined experience in marketing from the University of Southern California, the University of Illinois, Columbia University, and Massachusetts Institute of Technology.
Throughout his career, Professor Sheth has offered more than a thousand presentations in at least 20 countries. He has also provided consultancy for numerous companies in the United States, Europe, and Asia. His client list includes AT&T, BellSouth, Cox Communications, Delta, Ernst & Young, Ford, GE, Lucent Technologies, Motorola, Nortel, Pillsbury, Sprint, Square D, 3M, Whirlpool, and others. Currently, Professor Sheth sits on the Board of Directors of several public companies including Norstan, Cryo Cell International, and Wipro Limited.
Professor Sheth’s accolades include “Outstanding Marketing Educator,” an award presented by the Academy of Marketing Science, the “Outstanding Educator” award twice-presented by Sales and Marketing Executives International, and the P.D. Converse Award for his outstanding contributions to theory in marketing, presented by the American Marketing Association. Professor Sheth is the recipient of the two highest awards given by the American Marketing Association: the Richard D. Irwin Distinguished Marketing Educator Award and the Charles Coolidge Parlin Award.
In 1996, Professor Sheth was selected as the Distinguished Fellow of the Academy of Marketing Science. The following year, he was awarded the Distinguished Fellow award from the International Engineering Consortium. Professor Sheth is also a Fellow of the American Psychological Association (known as APA). In 2014, he was awarded the William Wilkie Award, Marketing for a Better World by the American Marketing Association.
Professor Sheth has authored or coauthored hundreds of articles and books. In 2000, he and Andrew Sobel published the best seller, Clients for Life. In 2001, Value Space, which he coauthored with Banwari Mittal, was published. Professor Sheth’s most popular book, The Rule of Three, was coauthored with Dr Rajendra Sisodia and published in 2002. He has since written notable publications: Tectonic Shift, Firms of Endearment, and The 4 A’s of Marketing.
VOLUME 1
Set Introduction - Jagdish N Sheth
Volume Introduction - Paul Busch
The Nature and Scope of Marketing
A General Paradigm of Marketing: In Support of the Three Dichotomies Model
Consumer-Interest Study in Higher Education: A Conceptual Analysis of an Emerging Discipline (with Robert Kroll)
Marketing Education and Marketing Success: Are they related? (with Lawrence B Chonko and Van R Wood)
Marketing Research: Proximate purpose and ultimate value
The AMA Task Force on the Development of Marketing Thought: A comment
The Rise and Fall of the Functional Approach to Marketing: A paradigm displacement perspective (with Jerry Goolsby)
The Three Dichotomies Model of Marketing Revisited: Is the total content of marketing thought normative
Marketing Is . . .
On Rethinking Marketing: Our discipline, our practice, our methods
Marketing as a Profession: On closing stakeholder gaps
On the Service-Centered Dominant Logic for Marketing
On Reforming Marketing: For Marketing Systems and Brand Equity Strategy
A Responsibilities Framework for Marketing as a Professional Discipline
Perspective of Other Scholars
John F Gasky
Robert E Smith
Debra Jones Ringold
Paul Busch interviews Shelby Hunt
VOLUME 2
Volume Introduction - Jagdip Singh
The Morphology of Theory and the General Theory of Marketing
A Crucial Test for the Howard-Sheth Model of Buyer Behavior (with James L Pappas)
Lawlike Generalizations and Marketing Theory
Is Management a Science? (with Ronald E Gribbins)
Positive vs. Normative Theory in Marketing
Deterministic Theory and Marketing (with Kent Nakamoto)
The Morphology of Theory: A retrospection
Alderson's General Theory of Marketing: A formalization (with James A Muncy and Nina M Ray)
Bartels' Metatheory of Marketing: A retrospective (with Kenneth A Hunt)
Are the Logical Empiricist Models of Explanation Dead?
The Pretest in Survey Research: Issues and preliminary findings (with Richard Sparkman and James B Wilcox)
General Theories and the Fundamental Explananda of Marketing
Philosophical and Methodological Foundations of Consumer Research (with Dennis Arnett)
The Influence of Philosophy, Philosophies and Philosophers on a Marketer's Scholarship
On the Foundations of Foundations of Marketing Theory: A reply to fisk
The Philosophical Foundations of Marketing Research: For scientific realism and truth (with Jared M Hansen)
Perspective of other Scholars
Jagdip Singh interviews Shelby Hunt - Terry Clark Carol Azob Raymond P Fisk Richard Bagozzi Danny N Bellenger Kent Nakamota
VOLUME 3
Volume Introduction - Roy D Howell
Should Marketing Adopt Relativism?
Does Logical Empiricism Imprison Marketing? (with Paul S Speck)
The Logical Positivists: Beliefs, Consequences and Status
Naturalistic, Humanistic and Interpretive Inquiry: Challenges and Ultimate Potential
Reification and Realism in Marketing: In defense of reason
Truth in Marketing Theory and Research
Positivism and Paradigm Dominance in Consumer Research
For Reason and Realism in Marketing
Truth, Laudan and Peirce: A View from the Trenches
Objectivity in Marketing Theory and Research
A Realist Theory of Empirical Testing: Resolving the theory ladenness/objectivity debate
On the Rhetoric of Qualitative Methods: Toward historically informed argumentation in management inquiry
On Communication, Probative Force and Sophistry: A reply to Van Eijkelenburg
On the Marketing of Marketing Knowledge (with Steven Edison)
For Truth and Realism in Management Research
Realism
Perspective of Other Scholars
Roy D. Howell interviews Shelby Hunt - Geoff Easton Michael R. Hyman Sigurd Troye Kimberly B. Boal
VOLUME 4
Volume Introduction - Jim Brown
The Socioeconomic Consequences of the Franchise System of Distribution
Experiential Determinants of Franchisee Success
The Trend Toward Company-Operated Units in Franchise Chains
Power in a Channel of Distribution (with John R Nevin)
Tying Agreements in Franchising (with John R Nevin)
Franchising as an Investment Opportunity: An evaluation (with Helen D Jackobs)
Full Disclosure Laws in Franchising: An empirical evaluation (with John R Nevin)
Franchising: Promises, problems, prospects
Women and Franchising
The Impact of Fair Practice Laws on a Franchise Channel of Distribution (with John R Nevin and Robert W Reukert)
Legal Remedies for Deceptive and Unfair Practices in Franchising (with John R Nevin and Michael G Levas)
Behavioral Dimensions of Channels of Distribution: Review and synthesis (with Nina M Ray and Van R Wood)
Perspective of Other Scholars
Jim Brown interviews Shelby Hunt - Adel El-Ansary Patrick J Kaufmann Rajiv P Dant Barry Berman
VOLUME 5
Volume Introduction - Scott J Vitell
Informational versus Persuasive Advertising: An evaluation
Macromarketing as a Multi-Dimensional Construct
Why Consumers Believe They are Being Ripped Off (with John R Nevin)
The Macromarketing/Micromarketing Dichotomy: A taxonomical model (with John J Burnett)
Ethical Problems of Marketing Researchers (with Lawrence B Chonko and James B Wilcox)
Marketing and Machiavellianism (with Lawrence B Chonko)
Ethics and Marketing Management: An Empirical Examination (with Lawrence B Chonko)
A General Theory of Marketing Ethics (with Scott M Vitell)
Social Responsibility and Personal Success: Are they incompatible? (with Van R Wood and Lawrence B Chonko)
Ethics and the American Advertising Federation Principles (with Lawrence B Chonko and Roy D Howell)
Ethical Problems of Advertising Agency Executives (with Lawrence B Chonko)
Ethical Problems in Public Accounting: The View from the Top (with Don W Finn and Lawrence B Chonko)
Perspective of Other Scholars
Larry Chonko
Marilyn L Liebrenz-Himes
Terrence H Witkowski
Scott J. Vitel interviews Shelby Hunt
VOLUME 6
Volume Introduction - John R Sparks
Corporate Ethical Values and Organizational Commitment in Marketing (with Van R Wood and Lawrence B Chonko)
Social Responsibility and Personal Success: A research note (with Pamela Kiecker and Lawrence B Chonko)
The General Theory of Marketing Ethics: A partial test of the model (with Scott Vitell)
Commentary on an Empirical Investigation of a General Theory of Marketing Ethics
Cognitive Moral Development and Marketing (with Jerry R Goolsby)
Organizational Consequences, Marketing Ethics and Salesforce Supervision (with Arturo Vasquez-Parraga)
Marketing Researcher Ethical Sensitivity: Conceptualization, measurement and exploratory investigation (with John R Sparks)
Ethics and Marketing Management: A retrospective and prospective commentary (with Lawrence B Chonko)
Competitive Irrationality: The influence of moral philosophy (with Dennis B Arnett)
Experiential Learning and the Hunt-Vitell Theory of Ethics: Teaching marketing ethics by integrating theory and practice (with Debra A Laverie)
Personal Moral Codes and the Hunt-Vitell Theory of Ethics: Why do people's ethical judgments differ? (with Scott M Vitell)
The General Theory of Marketing Ethics: A revision and three questions (with Scott J Vitell)
Understanding Ethical Diversity in Organizations (with Jared M Hansen)
Perspective of Other Scholars
John R. Sparks interviews Shelby Hunt - Linda Ferrell Anusorn Singhapakdi John Paul Fraedrich Arturo Z. Vasquez-Parraga N Craig Smith
VOLUME 7
Volume Introduction - Rajan Varadarajan
Post-Transaction Communications and Dissonance Reduction
Attributional Processes and Effects in Promotional Situations (with Robert E Smith)
Organizational Commitment and Marketing (with Lawrence B Chonko and Van R Wood)
Metaphors and Competitive Advantage: Evaluating the use of metaphors in theories of competitive strategy (with Anil Menon)
Marketing's Contribution to Business Strategy: Market orientation, relationship marketing and resource-advantage theory (with C.J. Lambe)
Salesperson Cooperation: The influence of relational, task, organizational and personal factors (with Cengiz Yilmaz)
Alliance Competence, Resources and Alliance Success: Conceptualization, measurement and initial test (with C Jay Lambe and Robert E Spekman)
Determining Marketing Strategy: A cybernetic systems approach to scenario planning (with Robert E Morgan)
The Normative Imperatives of Business and Marketing Strategy: Grounding strategy in resource-advantage theory (with Caroline Derozier)
Market Segmentation, Competitive Advantage and Public Policy: Grounding segmentation strategy in resource-advantage theory (with Dennis B Arnett)
Market Segmentation Strategy and Resource- Advantage Theory: A response to Cadeaux and Dowling (with Dennis B Arnett)
The Service-Dominant Logic of Marketing: Theoretical foundations, pedagogy and resource-advantage theory (with Sreedhar Madhavaram)
Teaching Marketing Strategy: Using resource-advantage theory as an integrative theoretical foundation (with Sreedhar Madhavaram)
Inducing Salespeople to Sell Proprietary Products: Do transaction cost factors hinder? Do relational factors help? (with Steve Edison and Sreedhar Madhavaram)
The Service-Dominant Logic and a Hierarchy of Operant Resources: Developing masterful operant resources and implications for marketing strategy (with Sreedhar Madhavaram)
Perspective of Other Scholars
Rajan Varadarajan interviews Shelby Hunt - J. Chris White Terry Clark Martin Key Neil A. Morgan Charles H. Noble Douglas W. Vorhies
VOLUME 8
Volume Introduction - Robert M Morgan
The Commitment-Trust Theory of Relationship Marketing (with Robert M Morgan)
Organizational Commitment: One of Many Commitments (with Robert M Morgan)
Relationship Marketing in the Era of Network Competition (with Rpbert M Morgan)
Competing Through Relationships: Grounding Relationship Marketing in Resource Advantage Theory
Relationship-Based Competitive Advantage: The Role of Relationship Marketing in Marketing Strategy (with Robert M Morgan)
Interimistic Relational Exchange: Conceptualization and Propositional Development (with C J Lambe and Robert E Spekman)
A Theory and Model of Business Alliance Success (with Jay Lambe and C Michael Wittmann)
The Identity Salience Model of Relationship Marketing Success: The Case of Nonprofit Marketing (with Dennis B Arnett and Steve D German)
The Explanatory Foundations of Relationship Marketing Theory (with Dennis B Arnett and Sreedhar Madhavaram)
For Dynamic Relationship Marketing Theory: A Reply to Rese (with Dennis B Arnett and Sreedhar Madhavaram)
Perspective of Other Scholars
Lanterns on the Path: Shelby D. and G.K.G. - F Robert Dwyer
Hunt for Truth and Understanding - Evert Gummesson
A Journey to Theorize Relationship Marketing - Ming-Hui Hang
Relationship Marketing Success: Airline Alliance Implications - Jon Won Lim
Robert M. Morgan interviews Shelby Hunt
VOLUME 9
Volume Introduction - Robert M Morgan
The Comparative Advantage Theory of Competition (with Robert M Morgan)
The Resource-Advantage Theory of Competition: Toward explaining productivity and economic growth
The Resource-Advantage Theory of Competition, Dynamics, Path Dependencies and Evolutionary Dimensions (with Robert M Morgan)
Resource Advantage Theory: An evolutionary theory of competitive firm behavior?
Resource-Advantage Theory and the Wealth of Nations: Developing the socio-economic research tradition
Resource-Advantage Theory: A snake swallowing its tail or a general theory of competition? (with Robert M Morgan)
Evolutionary Economics, Endogenous Growth Models and Resource-Advantage Theory
Productivity, Economic Growth and Competition: Resource allocation or resource creation?
The Strategic Imperative and Sustainable Competitive Advantage: Public Policy Implications of Resource-Advantage Theory
The Competence-Based, Resource-Advantage and Neoclassical Theories of Competition: Toward a synthesis
A General Theory of Competition: Too eclectic or not eclectic enough? Too incremental or not incremental enough? Too neoclassical or not neoclassical enough?
Synthesizing Resource-Based, Evolutionary and Neoclassical Thought: Resource-advantage theory as a general theory of competition
Perspective of Other Scholars
Paul T.M. Ingenbleek
Victoria L. Crittenden
The Hunt for Understanding by Stephen L Vargo
Robert M Morgan interviews Shelby Hunt
VOLUME 10
Volume Introduction - O C Ferrell
The Comparative Advantage Theory of Competition (with Robert M Morgan)
The Resource-Advantage Theory of Competition: Toward Explaining Productivity and Economic Growth
The Resource-Advantage Theory of Competition, Dynamics, Path Dependencies and Evolutionary Dimensions (with Robert M Morgan)
Resource Advantage Theory: An evolutionary theory of competitive firm behavior?
Resource-Advantage Theory and the Wealth of Nations: Developing the socio-economic research tradition
Resource-Advantage Theory: A Snake Swallowing Its Tail or a General Theory of Competition? (with Robert M Morgan)
Evolutionary Economics, Endogenous Growth Models and Resource-Advantage Theory
Productivity, Economic Growth and Competition: Resource allocation or resource creation?
The Strategic Imperative and Sustainable Competitive Advantage: Public policy implications of resource-Advantage Theory
The Competence-Based, Resource-Advantage and Neoclassical Theories of Competition: Toward a synthesis
A General Theory of Competition: Too Eclectic or Not Eclectic Enough? Too Incremental or Not Incremental Enough? Too Neoclassical or Not Neoclassical Enough?
Synthesizing Resource-Based, Evolutionary and Neoclassical Thought: Resource-advantage theory as a general theory of competition
Perspective of Other Scholars
O.C. Ferrell interviews Shelby Hunt - Victoria L Crittenden Stephen L Vargo Paul T M Ingenbleek
Set Introduction - Jagdish N Sheth
Volume Introduction - Paul Busch
The Nature and Scope of Marketing
A General Paradigm of Marketing: In Support of the Three Dichotomies Model
Consumer-Interest Study in Higher Education: A Conceptual Analysis of an Emerging Discipline (with Robert Kroll)
Marketing Education and Marketing Success: Are they related? (with Lawrence B Chonko and Van R Wood)
Marketing Research: Proximate purpose and ultimate value
The AMA Task Force on the Development of Marketing Thought: A comment
The Rise and Fall of the Functional Approach to Marketing: A paradigm displacement perspective (with Jerry Goolsby)
The Three Dichotomies Model of Marketing Revisited: Is the total content of marketing thought normative
Marketing Is . . .
On Rethinking Marketing: Our discipline, our practice, our methods
Marketing as a Profession: On closing stakeholder gaps
On the Service-Centered Dominant Logic for Marketing
On Reforming Marketing: For Marketing Systems and Brand Equity Strategy
A Responsibilities Framework for Marketing as a Professional Discipline
Perspective of Other Scholars
John F Gasky
Robert E Smith
Debra Jones Ringold
Paul Busch interviews Shelby Hunt
VOLUME 2
Volume Introduction - Jagdip Singh
The Morphology of Theory and the General Theory of Marketing
A Crucial Test for the Howard-Sheth Model of Buyer Behavior (with James L Pappas)
Lawlike Generalizations and Marketing Theory
Is Management a Science? (with Ronald E Gribbins)
Positive vs. Normative Theory in Marketing
Deterministic Theory and Marketing (with Kent Nakamoto)
The Morphology of Theory: A retrospection
Alderson's General Theory of Marketing: A formalization (with James A Muncy and Nina M Ray)
Bartels' Metatheory of Marketing: A retrospective (with Kenneth A Hunt)
Are the Logical Empiricist Models of Explanation Dead?
The Pretest in Survey Research: Issues and preliminary findings (with Richard Sparkman and James B Wilcox)
General Theories and the Fundamental Explananda of Marketing
Philosophical and Methodological Foundations of Consumer Research (with Dennis Arnett)
The Influence of Philosophy, Philosophies and Philosophers on a Marketer's Scholarship
On the Foundations of Foundations of Marketing Theory: A reply to fisk
The Philosophical Foundations of Marketing Research: For scientific realism and truth (with Jared M Hansen)
Perspective of other Scholars
Jagdip Singh interviews Shelby Hunt - Terry Clark Carol Azob Raymond P Fisk Richard Bagozzi Danny N Bellenger Kent Nakamota
VOLUME 3
Volume Introduction - Roy D Howell
Should Marketing Adopt Relativism?
Does Logical Empiricism Imprison Marketing? (with Paul S Speck)
The Logical Positivists: Beliefs, Consequences and Status
Naturalistic, Humanistic and Interpretive Inquiry: Challenges and Ultimate Potential
Reification and Realism in Marketing: In defense of reason
Truth in Marketing Theory and Research
Positivism and Paradigm Dominance in Consumer Research
For Reason and Realism in Marketing
Truth, Laudan and Peirce: A View from the Trenches
Objectivity in Marketing Theory and Research
A Realist Theory of Empirical Testing: Resolving the theory ladenness/objectivity debate
On the Rhetoric of Qualitative Methods: Toward historically informed argumentation in management inquiry
On Communication, Probative Force and Sophistry: A reply to Van Eijkelenburg
On the Marketing of Marketing Knowledge (with Steven Edison)
For Truth and Realism in Management Research
Realism
Perspective of Other Scholars
Roy D. Howell interviews Shelby Hunt - Geoff Easton Michael R. Hyman Sigurd Troye Kimberly B. Boal
VOLUME 4
Volume Introduction - Jim Brown
The Socioeconomic Consequences of the Franchise System of Distribution
Experiential Determinants of Franchisee Success
The Trend Toward Company-Operated Units in Franchise Chains
Power in a Channel of Distribution (with John R Nevin)
Tying Agreements in Franchising (with John R Nevin)
Franchising as an Investment Opportunity: An evaluation (with Helen D Jackobs)
Full Disclosure Laws in Franchising: An empirical evaluation (with John R Nevin)
Franchising: Promises, problems, prospects
Women and Franchising
The Impact of Fair Practice Laws on a Franchise Channel of Distribution (with John R Nevin and Robert W Reukert)
Legal Remedies for Deceptive and Unfair Practices in Franchising (with John R Nevin and Michael G Levas)
Behavioral Dimensions of Channels of Distribution: Review and synthesis (with Nina M Ray and Van R Wood)
Perspective of Other Scholars
Jim Brown interviews Shelby Hunt - Adel El-Ansary Patrick J Kaufmann Rajiv P Dant Barry Berman
VOLUME 5
Volume Introduction - Scott J Vitell
Informational versus Persuasive Advertising: An evaluation
Macromarketing as a Multi-Dimensional Construct
Why Consumers Believe They are Being Ripped Off (with John R Nevin)
The Macromarketing/Micromarketing Dichotomy: A taxonomical model (with John J Burnett)
Ethical Problems of Marketing Researchers (with Lawrence B Chonko and James B Wilcox)
Marketing and Machiavellianism (with Lawrence B Chonko)
Ethics and Marketing Management: An Empirical Examination (with Lawrence B Chonko)
A General Theory of Marketing Ethics (with Scott M Vitell)
Social Responsibility and Personal Success: Are they incompatible? (with Van R Wood and Lawrence B Chonko)
Ethics and the American Advertising Federation Principles (with Lawrence B Chonko and Roy D Howell)
Ethical Problems of Advertising Agency Executives (with Lawrence B Chonko)
Ethical Problems in Public Accounting: The View from the Top (with Don W Finn and Lawrence B Chonko)
Perspective of Other Scholars
Larry Chonko
Marilyn L Liebrenz-Himes
Terrence H Witkowski
Scott J. Vitel interviews Shelby Hunt
VOLUME 6
Volume Introduction - John R Sparks
Corporate Ethical Values and Organizational Commitment in Marketing (with Van R Wood and Lawrence B Chonko)
Social Responsibility and Personal Success: A research note (with Pamela Kiecker and Lawrence B Chonko)
The General Theory of Marketing Ethics: A partial test of the model (with Scott Vitell)
Commentary on an Empirical Investigation of a General Theory of Marketing Ethics
Cognitive Moral Development and Marketing (with Jerry R Goolsby)
Organizational Consequences, Marketing Ethics and Salesforce Supervision (with Arturo Vasquez-Parraga)
Marketing Researcher Ethical Sensitivity: Conceptualization, measurement and exploratory investigation (with John R Sparks)
Ethics and Marketing Management: A retrospective and prospective commentary (with Lawrence B Chonko)
Competitive Irrationality: The influence of moral philosophy (with Dennis B Arnett)
Experiential Learning and the Hunt-Vitell Theory of Ethics: Teaching marketing ethics by integrating theory and practice (with Debra A Laverie)
Personal Moral Codes and the Hunt-Vitell Theory of Ethics: Why do people's ethical judgments differ? (with Scott M Vitell)
The General Theory of Marketing Ethics: A revision and three questions (with Scott J Vitell)
Understanding Ethical Diversity in Organizations (with Jared M Hansen)
Perspective of Other Scholars
John R. Sparks interviews Shelby Hunt - Linda Ferrell Anusorn Singhapakdi John Paul Fraedrich Arturo Z. Vasquez-Parraga N Craig Smith
VOLUME 7
Volume Introduction - Rajan Varadarajan
Post-Transaction Communications and Dissonance Reduction
Attributional Processes and Effects in Promotional Situations (with Robert E Smith)
Organizational Commitment and Marketing (with Lawrence B Chonko and Van R Wood)
Metaphors and Competitive Advantage: Evaluating the use of metaphors in theories of competitive strategy (with Anil Menon)
Marketing's Contribution to Business Strategy: Market orientation, relationship marketing and resource-advantage theory (with C.J. Lambe)
Salesperson Cooperation: The influence of relational, task, organizational and personal factors (with Cengiz Yilmaz)
Alliance Competence, Resources and Alliance Success: Conceptualization, measurement and initial test (with C Jay Lambe and Robert E Spekman)
Determining Marketing Strategy: A cybernetic systems approach to scenario planning (with Robert E Morgan)
The Normative Imperatives of Business and Marketing Strategy: Grounding strategy in resource-advantage theory (with Caroline Derozier)
Market Segmentation, Competitive Advantage and Public Policy: Grounding segmentation strategy in resource-advantage theory (with Dennis B Arnett)
Market Segmentation Strategy and Resource- Advantage Theory: A response to Cadeaux and Dowling (with Dennis B Arnett)
The Service-Dominant Logic of Marketing: Theoretical foundations, pedagogy and resource-advantage theory (with Sreedhar Madhavaram)
Teaching Marketing Strategy: Using resource-advantage theory as an integrative theoretical foundation (with Sreedhar Madhavaram)
Inducing Salespeople to Sell Proprietary Products: Do transaction cost factors hinder? Do relational factors help? (with Steve Edison and Sreedhar Madhavaram)
The Service-Dominant Logic and a Hierarchy of Operant Resources: Developing masterful operant resources and implications for marketing strategy (with Sreedhar Madhavaram)
Perspective of Other Scholars
Rajan Varadarajan interviews Shelby Hunt - J. Chris White Terry Clark Martin Key Neil A. Morgan Charles H. Noble Douglas W. Vorhies
VOLUME 8
Volume Introduction - Robert M Morgan
The Commitment-Trust Theory of Relationship Marketing (with Robert M Morgan)
Organizational Commitment: One of Many Commitments (with Robert M Morgan)
Relationship Marketing in the Era of Network Competition (with Rpbert M Morgan)
Competing Through Relationships: Grounding Relationship Marketing in Resource Advantage Theory
Relationship-Based Competitive Advantage: The Role of Relationship Marketing in Marketing Strategy (with Robert M Morgan)
Interimistic Relational Exchange: Conceptualization and Propositional Development (with C J Lambe and Robert E Spekman)
A Theory and Model of Business Alliance Success (with Jay Lambe and C Michael Wittmann)
The Identity Salience Model of Relationship Marketing Success: The Case of Nonprofit Marketing (with Dennis B Arnett and Steve D German)
The Explanatory Foundations of Relationship Marketing Theory (with Dennis B Arnett and Sreedhar Madhavaram)
For Dynamic Relationship Marketing Theory: A Reply to Rese (with Dennis B Arnett and Sreedhar Madhavaram)
Perspective of Other Scholars
Lanterns on the Path: Shelby D. and G.K.G. - F Robert Dwyer
Hunt for Truth and Understanding - Evert Gummesson
A Journey to Theorize Relationship Marketing - Ming-Hui Hang
Relationship Marketing Success: Airline Alliance Implications - Jon Won Lim
Robert M. Morgan interviews Shelby Hunt
VOLUME 9
Volume Introduction - Robert M Morgan
The Comparative Advantage Theory of Competition (with Robert M Morgan)
The Resource-Advantage Theory of Competition: Toward explaining productivity and economic growth
The Resource-Advantage Theory of Competition, Dynamics, Path Dependencies and Evolutionary Dimensions (with Robert M Morgan)
Resource Advantage Theory: An evolutionary theory of competitive firm behavior?
Resource-Advantage Theory and the Wealth of Nations: Developing the socio-economic research tradition
Resource-Advantage Theory: A snake swallowing its tail or a general theory of competition? (with Robert M Morgan)
Evolutionary Economics, Endogenous Growth Models and Resource-Advantage Theory
Productivity, Economic Growth and Competition: Resource allocation or resource creation?
The Strategic Imperative and Sustainable Competitive Advantage: Public Policy Implications of Resource-Advantage Theory
The Competence-Based, Resource-Advantage and Neoclassical Theories of Competition: Toward a synthesis
A General Theory of Competition: Too eclectic or not eclectic enough? Too incremental or not incremental enough? Too neoclassical or not neoclassical enough?
Synthesizing Resource-Based, Evolutionary and Neoclassical Thought: Resource-advantage theory as a general theory of competition
Perspective of Other Scholars
Paul T.M. Ingenbleek
Victoria L. Crittenden
The Hunt for Understanding by Stephen L Vargo
Robert M Morgan interviews Shelby Hunt
VOLUME 10
Volume Introduction - O C Ferrell
The Comparative Advantage Theory of Competition (with Robert M Morgan)
The Resource-Advantage Theory of Competition: Toward Explaining Productivity and Economic Growth
The Resource-Advantage Theory of Competition, Dynamics, Path Dependencies and Evolutionary Dimensions (with Robert M Morgan)
Resource Advantage Theory: An evolutionary theory of competitive firm behavior?
Resource-Advantage Theory and the Wealth of Nations: Developing the socio-economic research tradition
Resource-Advantage Theory: A Snake Swallowing Its Tail or a General Theory of Competition? (with Robert M Morgan)
Evolutionary Economics, Endogenous Growth Models and Resource-Advantage Theory
Productivity, Economic Growth and Competition: Resource allocation or resource creation?
The Strategic Imperative and Sustainable Competitive Advantage: Public policy implications of resource-Advantage Theory
The Competence-Based, Resource-Advantage and Neoclassical Theories of Competition: Toward a synthesis
A General Theory of Competition: Too Eclectic or Not Eclectic Enough? Too Incremental or Not Incremental Enough? Too Neoclassical or Not Neoclassical Enough?
Synthesizing Resource-Based, Evolutionary and Neoclassical Thought: Resource-advantage theory as a general theory of competition
Perspective of Other Scholars
O.C. Ferrell interviews Shelby Hunt - Victoria L Crittenden Stephen L Vargo Paul T M Ingenbleek
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- EditoreSage Pubns Pvt Ltd
- Data di pubblicazione2011
- ISBN 10 8132105206
- ISBN 13 9788132105206
- RilegaturaCopertina rigida
- Numero edizione1
- Numero di pagine3042
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Legends in Marketing
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ISBN 10: 8132105206
ISBN 13: 9788132105206
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