Articoli correlati a 1 to 1 The essence of Retail Branding and Design
The book on everything you need to know about retail branding, retail formula development, and out-of-the-box thinking. Follow the customer’s journey from the couch at home to buying the physical product, and cover all the steps in between offline and online a practical and inspirational book.
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L'autore:
Brand strategy, concepting and design are at the core of my business.
Founder of SVT Branding and Design Group. The design company that is specialized in consumer environments and retail development. The proverb is 'Design gives form to the thought; so it begins with the thought.'
Writer of the book 'Retail Branding; form Stopping Power to Shopping Power.
Tutor at the Piet Zwart Institute, Retail Design Masters
Tutor at the TU Delft and TopTech, Retail Design Masters.
Lecturer at many places e.g. Nijenrode University, Eurib master of design management, and international equivalents
Founder of SVT Branding and Design Group. The design company that is specialized in consumer environments and retail development. The proverb is 'Design gives form to the thought; so it begins with the thought.'
Writer of the book 'Retail Branding; form Stopping Power to Shopping Power.
Tutor at the Piet Zwart Institute, Retail Design Masters
Tutor at the TU Delft and TopTech, Retail Design Masters.
Lecturer at many places e.g. Nijenrode University, Eurib master of design management, and international equivalents
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
- EditoreBIS
- Data di pubblicazione2013
- ISBN 10 9063692641
- ISBN 13 9789063692643
- RilegaturaCopertina rigida
- Numero di pagine240
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1 to 1: The Essence of Retail Branding and Design
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(2013)
ISBN 10: 9063692641
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1 to 1: The Essence of Retail Branding and Design by van Tongeren, Michel [Hardcover ]
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1 to 1 The essence of Retail Branding and Design (Hardcover)
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Descrizione libro Hardcover. Condizione: new. Hardcover. Retail mirrors society and as society is constantly changing retail has to be able to anticipate these changes in order to maintain its right of existence. In short; act, react or suffer! This book covers all the facets of retail branding, holistic formula development and the essential one-to-one relationship with your customers. It is the second book of Michel van Tongeren. The first book Retail Branding: from stopping power to shopping power. was about how retail branding works. This new book is also about that topic, but perhaps more about how you can achieve great branding in retail. It explains how to be alert to the changes and all possible chances that lie ahead, how to get a deep insight about your brand, and how to translate your brand into an excellent operating retail formula. These topics are visualised in the Platform Development Model , which functions as the foundation of this book.The book is practical, because it can be used as a manual for retailers, for people that want to start their own retail business, or for anyone who wants to get to know more about this topic. The book is relevant for physical stores as well as virtual retail. It is easy to use because of the many examples and clear models. The book is inspirational too, because it tells about the dynamics in our lives, our changing needs and our favourite pastime: shopping! The book is accesible, practical and inspirational. -manual for retail brand and formula development-many practical examples and cases Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. Codice articolo 9789063692643
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ISBN 13: 9789063692643
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