The Essence of Scenarios: Learning from the Shell Experience - Brossura

Wilkinson, Angela; Kupers, Roland

Brossura

ISBN 10: 9089645942 ISBN 13: 9789089645944

Casa editrice: Amsterdam Univ Pr, 2014

Riassunto

In 1965, when quantitative planning was much in vogue, Royal Dutch Shell started experimenting with a different way of looking into the future: scenario planning. Shell's practice has now survived for almost half a century and has had a huge influence on how businesses, governments, and other organisations think about and plan for the future. To produce this illuminating study, the authors interviewed almost every living veteran of the Shell scenario planning operation, along with top Shell executives through the years. They identify several principles that both define the process at Shell and help explain how it has thrived for so long. For instance, Shell scenarios are stories, not predictions, and are designed to help break the habit, ingrained in most corporate planning, of assuming that the future will look much like the present.

Su questo libro

Recensione:

This is a major case study of scenario planning, something that is not easily available to the student of scenario planning --Kees van der Heijden, Director and co-founder of the Global Business Network (GBN) and emeritus professor of Strathclyde University

Global scenarios are increasingly relevant in today's fast moving, interdependent world than when they began to be developed 50 years ago. Uncertainty should not be an excuse for failing to shape a brighter future, but an incentive to pursue better policies for better lives. --Angel Gurría, Secretary-General, OECD

L'autore:

Angela Wilkinson, PhD (Physics), is Associate Fellow, Said Business School, University of Oxford and former Director of Foresight for the OECD. She is a recognised and respected global leading scholar and practitioner in scenario planning and foresight. She spent a decade in Shell's global scenario team. Roland Kupers is an associate fellow in the Smith School of Enterprise and the Environment at the University of Oxford.

Su questa edizione

• Editore: Amsterdam Univ Pr
• Data di pubblicazione: 2014
• ISBN 10: 9089645942
• ISBN 13: 9789089645944
• Rilegatura: Copertina flessibile
• Numero edizione: 1
• Numero di pagine: 168