HASSE, GERALDO EDITOR (2 risultati)

Hardcover. Condizione: Good. Condizione sovraccoperta: fair. Oversize brown hardcover in jacket - no indication of printing. A good copy with some wear to the board edges and bending at the corners and spine tips. Interior is clean and unmarked other than a price erasure to the top of the front free-endpaper. Flexible binding is solid and with no splits. The dustjacket is only fair to good with curling, tears, chips and areas of paper loss - most prevalent toward the spine panel. This copy lacks the decorative box/slipcase originally issued with the volume. 296 pp., filled with color and black and white photos representing the history of orange growing in the region. Put out by Coopercitrus Industrial Frutesp of South America as a gift to their customers. An "illustrated account of the history of one of Brazil's most popular fruits.".

Hardcover. Condizione: Fine. Condizione sovraccoperta: Very Good. Zagretti, Hereldo (designer and art director) (illustratore). 1st Edition. Fine condition oversized (folio, 12 inches tall) brown boards with black front cover and spine lettering contained in a very good condition color illustrated dust jacket. Includes Preface by Adelino Gomes Arantes Filho, President of Coopercitrus Industrial Frutesp; Introduction: The Origin and Evolution of Citrus Fruits; Statistical Appendix; Sources Consulted; Reference; and Illustration Credits. Profusely illustrated with color photographs, black-and-white photographs, color maps, and charts. "This book is an illustrated account of the history of one of Brazil's most popular fruits. It is also a dossier containing information culled from many sources; an album of personal memoirs; a documentary which brings together reportage, photographs, biography and interviews to retrace the progress of citrus fruits in Brazil over nearly 500 years - from the Portuguese discovery in 1500 until the present day. Brazil is now the world's leading producer of oranges, so it is fitting that the orange should have pride of place in this story. Also starring in this book's dramatis personae are the entrepreneurs, businessmen and traders, agronomists, workers, government agencies and private institutions that have made oranges one of the most important crops grown in the state of Sao Paulo and the linchpin for one of the most advanced agribusinesses in Brazil. The careers of dozens of key individuals, from Braz Cubas to Jose Cutrale Jr. are recounted here because they helped to speed the orange industry on its way or used it to achieve fame and fortune. This book tells how the world-famous navel orange was in fact a Brazilian invention: this international success story started with the Bahia orange, imported in the 19th century by fruit farmers in California and later disseminated to different parts of the world, as well as being brought back to Brazil. It portrays the persistence of pioneers such as Mario de Souza Queiroz, who propagated citrus fruits in the region of Limeira, Sao Paulo, in the early years of this century. It highlights the efforts of scientists such as Sylvio Moreira, a member of the Campinas Agronomy Institute who began in the 1930s to study ways of combating the pests and diseases that attack orange trees. It unearths the very first attempts to process oranges industrially, pinpointing several pioneer ventures which took place before foreign capital set up the first modern processing plant in the Sao Paulo countryside in the 1960s. It explains how Brazil won its way to the top of the international market for citrus juices. It details the occurrence of government intervention in disputes between growers and processors. It reveals the true extent of the rivalry between Brazil's two orange juice magnates, who created Citrosuco and Cutrale, the two giants that compete for leadership of the market. In brief, the reader will find in these pages a survey of the development of the Brazilian orange industry - from planting and harvesting, to marketing, processing and export. This is not the definitve history of the Brazilian orange, but it fills a gap in the historiography of Brazil's economic development." - from the inner front jacket flap.