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Editore: Free Press, 1994
ISBN 10: 0029170451ISBN 13: 9780029170458
Da: SecondSale, Montgomery, IL, U.S.A.
Libro
Condizione: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.
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Editore: POINTS, 2010
ISBN 10: 2757816438ISBN 13: 9782757816431
Da: Librairie Thé à la page, Montélimar, Francia
Libro
Couverture souple. Condizione: Bon. POINTS collection , 2010. 1 volume format In-12 bon.
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Editore: Kogan Page, 1997
ISBN 10: 0749420693ISBN 13: 9780749420697
Da: WorldofBooks, Goring-By-Sea, WS, Regno Unito
Libro
Paperback. Condizione: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
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Editore: Kogan Page Ltd, United Kingdom, London, 2004
ISBN 10: 0749442832ISBN 13: 9780749442835
Da: WorldofBooks, Goring-By-Sea, WS, Regno Unito
Libro
Paperback. Condizione: Very Good. Praise and Reviews "the best book on brands yet" - Design Magazine "New exciting ideas and perspectives on brand building are offered that have been absent from our literature." - Philip Kotler, S C Johnson & Sons Distinguished Professor of International Marketing, Northwestern University, Kellogg School of Management "Managing a brand without reading this book is like driving a car without your license." - Haesun Lee, Senior Vice President of Marketing, AMOREPACIFIC Co, Korea "Kapferer's hierarchy of brands is an extrordinary insight" - Sam Hill and Chris Lederer, authors of The Infinite Asset, Harvard Business School Press "One of the definitive resources on branding for marketing professionals worldwide." - Vikas Kumar, The Economic Times, India "One of the best books on brand management. Kapferer is thought provoking and always able to create new insights on various brand related topics." - Rik Riezebos, CEO Brand Capital and director of EURIB / European Institute for Brand Management The first two editions of Strategic Brand Management were published to great critical acclaim. The New Strategic Brand Management has been rewritten and fully revised to bring readers absolutely up-to-date with the dramatic changes that have taken place in brand management worldwide. Dealing with the concept and practice of brand management in its totality, it is packed with fresh examples and case studies of brands from all over the world, paying particular attention to global brands. It also looks at the hype surrounding branding and stresses the role of sound business decisions when building a brand. There are several new chapters, including: brand and business building the challenge of growth in mature markets managing retail brands. Plus completely new sections on innovation and its role in growing and reinventing brands, and corporate branding. The New Strategic Brand Management will provide all marketing and brand managers with a thorough understanding of the new rules of brand management and how to put them into practice. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
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Editore: McGRAW-HILL, 1989
ISBN 10: 2704212139ISBN 13: 9782704212132
Da: A TOUT LIVRE, Le Verguier, Francia
Libro
broché. Condizione: Usagé. moteur de la compétitivité des entreprises et de la croissance de l'économie, in-8 384.
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Editore: Seuil, Paris, 1987
ISBN 10: 2020095297ISBN 13: 9782020095297
Da: Planet's books, Viane, Francia
Libro Prima edizione
Couverture souple. Condizione: Usures D'usage. 1re Edition. EDITEUR: Editions Du Seuil, Paris Fév. 1987, Imp Fév. 1987. RELIURE: in-8° 205x140x25mm, 317p, couverture souple glacée illustrée. AUTEUR: Kapferer Jean-Noël. TITRE: Rumeurs: Le Plus Vieux Média Du Monde. LANGUE: français. DEWEY: 070 News media, journalism, publishing.
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Editore: Kogan Page, 2008
ISBN 10: 0749450851ISBN 13: 9780749450854
Da: MusicMagpie, Stockport, Regno Unito
Libro
Condizione: Very Good. 1694686052. 9/14/2023 10:07:32 AM.
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Editore: Seuil, Paris, 1987
Da: LibrairieLaLettre2, Villefranche de Lauragais, Francia
Broché. Condizione: Etat moyen. in-8 317 pages Langue : français.
Editore: Editions d'Organisation, 2002
ISBN 10: 2708127349ISBN 13: 9782708127340
Da: Ammareal, Morangis, Francia
Libro
Softcover. Condizione: Très bon. Ancien livre de bibliothèque. Salissures sur la tranche. Edition 2002. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Stains on the edge. Edition 2002. Ammareal gives back up to 15% of this item's net price to charity organizations.
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Editore: Bordas Editions, 1985
ISBN 10: 2040164138ISBN 13: 9782040164133
Da: Ammareal, Morangis, Francia
Libro
Softcover. Condizione: Bon. Ancien livre de bibliothèque. Traces d'usure sur la couverture. Salissures sur la tranche. Edition 1985. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Signs of wear on the cover. Stains on the edge. Edition 1985. Ammareal gives back up to 15% of this item's net price to charity organizations.
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Editore: Editions d'Organisation, 2001
ISBN 10: 270812398XISBN 13: 9782708123984
Da: Ammareal, Morangis, Francia
Libro
Softcover. Condizione: Très bon. Ancien livre de bibliothèque. Edition 2001. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Edition 2001. Ammareal gives back up to 15% of this item's net price to charity organizations.
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Editore: Editions d'Organisation, 1995
ISBN 10: 2708118587ISBN 13: 9782708118584
Da: Ammareal, Morangis, Francia
Libro
Softcover. Condizione: Bon. Ancien livre de bibliothèque. Légères traces d'usure sur la couverture. Pages cornées. Edition 1995. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Slight signs of wear on the cover. Dog-eared pages. Edition 1995. Ammareal gives back up to 15% of this item's net price to charity organizations.
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Editore: ORGANISATION, 2001
ISBN 10: 2708112961ISBN 13: 9782708112964
Da: Ammareal, Morangis, Francia
Libro
Softcover. Condizione: Très bon. Légères traces d'usure sur la couverture. Edition 2001. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Slight signs of wear on the cover. Edition 2001. Ammareal gives back up to 15% of this item's net price to charity organizations.
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Editore: Editions d'Organisation, 1998
ISBN 10: 2708121456ISBN 13: 9782708121454
Da: Ammareal, Morangis, Francia
Libro
Softcover. Condizione: Bon. Ancien livre de bibliothèque. Petite(s) trace(s) de pliure sur la couverture. Légères traces d'usure sur la couverture. Salissures sur la tranche. Edition 1998. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Slightly creased cover. Slight signs of wear on the cover. Stains on the edge. Edition 1998. Ammareal gives back up to 15% of this item's net price to charity organizations.
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Editore: Le Cherche-Midi, 1991
ISBN 10: 286274204XISBN 13: 9782862742045
Da: medimops, Berlin, Germania
Libro
Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages.
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Editore: Editions d'Organisation, 2005
ISBN 10: 2708133543ISBN 13: 9782708133549
Da: Ammareal, Morangis, Francia
Libro
Softcover. Condizione: Bon. Ancien livre de bibliothèque. Légères traces d'usure sur la couverture. Salissures sur la tranche. Edition 2005. Ammareal reverse jusqu'à 15% du prix net de ce livre à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Slight signs of wear on the cover. Soiling on the side. Edition 2005. Ammareal gives back up to 15% of this book's net price to charity organizations.
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Editore: Dunod, 2006
ISBN 10: 210049127XISBN 13: 9782100491278
Da: Ammareal, Morangis, Francia
Libro
Softcover. Condizione: Très bon. Salissures sur la tranche. Edition 2006. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Soiling on the side. Edition 2006. Ammareal gives back up to 15% of this item's net price to charity organizations.
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Editore: Seuil, 1990 - Points Actuels, 1990
Da: LE BOUQUINISTE, LA MOTTE SAINT MARTIN, Francia
In-12, broché, 339 pages. Bon état. Expédition (tarifs de La Poste en vigueur) : lettre ou colissimo.
Editore: Somogy, 1993
ISBN 10: 2850562114ISBN 13: 9782850562112
Da: Ammareal, Morangis, Francia
Libro
Softcover. Condizione: Bon. Jaquette abîmée. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Damaged dust jacket. Ammareal gives back up to 15% of this item's net price to charity organizations.
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Editore: Dunod, 1986
ISBN 10: 2040156550ISBN 13: 9782040156558
Da: Ammareal, Morangis, Francia
Libro
Softcover. Condizione: Bon. Traces de pliures sur la couverture. Légères traces d'usure sur la couverture. Tampon ou marque sur la face intérieure de la couverture. Edition 1986. Ammareal reverse jusqu'à 15% du prix net de ce livre à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Traces of creases on the cover. Slight signs of wear on the cover. Stamp or mark on the inside cover page. Edition 1986. Ammareal gives back up to 15% of this book's net price to charity organizations.
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Editore: Village Mondial, 2005
ISBN 10: 2744061158ISBN 13: 9782744061158
Da: Ammareal, Morangis, Francia
Libro
Softcover. Condizione: Bon. Petite(s) trace(s) de pliure sur la couverture. Edition 2005. Ammareal reverse jusqu'à 15% du prix net de ce livre à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Slightly creased cover. Edition 2005. Ammareal gives back up to 15% of this book's net price to charity organizations.
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Editore: Eyrolles, 2013
ISBN 10: 221255544XISBN 13: 9782212555448
Da: Ammareal, Morangis, Francia
Libro
Softcover. Condizione: Très bon. Légères traces d'usure sur la couverture. Edition 2013. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Slight signs of wear on the cover. Edition 2013. Ammareal gives back up to 15% of this item's net price to charity organizations.
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Editore: Seuil, 1997
ISBN 10: 2020247437ISBN 13: 9782020247436
Da: medimops, Berlin, Germania
Libro
Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present.
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Editore: Nouvelles Éditions rationalistes, Paris, 1981
Da: Librairie Pégorier, Laons, Francia
Broché. Condizione: Défraichi Extérieurement. Pas de jaquette. "(.) la survivance des mythes chez les Français. " Numéro spécial de la revue "Raison Présente" 4e trimestre 1981, N° 60. 293p. dos craquelé avec déchirure au niveau de la partie supérieure. rayures sur les plats. éclat au niveau de la partie inférieure du premier plat. intérieur frais malgré le jaunissement du papier.
ISBN 10: 3746612446ISBN 13: 9783746612447
Da: medimops, Berlin, Germania
Libro
Ausreichend/Acceptable: Exemplar mit vollständigem Text und sämtlichen Abbildungen oder Karten. Schmutztitel oder Vorsatz können fehlen. Einband bzw. Schutzumschlag weisen unter Umständen starke Gebrauchsspuren auf. / Describes a book or dust jacket that has the complete text pages (including those with maps or plates) but may lack endpapers, half-title, etc. (which must be noted). Binding, dust jacket (if any), etc may also be worn.
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Editore: Eyrolles, 2007
ISBN 10: 2212539088ISBN 13: 9782212539080
Da: Ammareal, Morangis, Francia
Libro
Softcover. Condizione: Très bon. Légères traces d'usure sur la couverture. Salissures sur la tranche. Traces d'humidité sur les pages. Edition 2007. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Slight signs of wear on the cover. Stains on the edge. Traces of humidity on the pages. Edition 2007. Ammareal gives back up to 15% of this item's net price to charity organizations.
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Editore: Kiepenheuer 0, 1997
ISBN 10: 337801007XISBN 13: 9783378010079
Da: Die Buchgeister, Ludwigsburg, BW, Germania
Libro
Gebundene Ausgabe. Condizione: Gut. Originalausgabe * Schutzumschlag: leichte Gebrauchsspuren, Ränder leicht verknickt * Schnitt: leicht fleckig * Seiten: leichte Lesespuren.
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Usato - A partire da EUR 4,97
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Editore: Kogan Page Ltd, 1995
ISBN 10: 0749416335ISBN 13: 9780749416331
Da: WeBuyBooks, Rossendale, LANCS, Regno Unito
Libro
Condizione: Good. Most items will be dispatched the same or the next working day.
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Usato - A partire da EUR 6,11
Editore: Gauthier-Villars, 1978
ISBN 10: 2040101853ISBN 13: 9782040101855
Da: Ammareal, Morangis, Francia
Libro
Softcover. Condizione: Bon. Ancien livre de bibliothèque. Petite(s) trace(s) de pliure sur la couverture. Salissures sur la tranche. Couverture différente. Edition 1978. Ammareal reverse jusqu'à 15% du prix net de ce livre à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Slightly creased cover. Soiling on the side. Different cover. Edition 1978. Ammareal gives back up to 15% of this book's net price to charity organizations.
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Usato - A partire da EUR 7,46
Editore: Kogan Page Ltd, 2001
ISBN 10: 0749435933ISBN 13: 9780749435936
Da: Greener Books, London, Regno Unito
Libro
Paperback. Condizione: Used; Good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books.
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