Editore: Routledge, 2024
ISBN 10: 1032837292 ISBN 13: 9781032837291
Da: GreatBookPrices, Columbia, MD, U.S.A.
Condizione: New.
Editore: Taylor & Francis Ltd, London, 2024
ISBN 10: 1032837292 ISBN 13: 9781032837291
Da: Grand Eagle Retail, Wilmington, DE, U.S.A.
Paperback. Condizione: new. Paperback. Although literature on corporate social responsibility is vast, research into the use and effectiveness of various communications through digital platforms about such corporate responsibility is scarce. This gap is surprising; communicating about corporate social responsibility initiatives is vital to organizations that increasingly highlight their corporate social responsibility initiatives to position their corporate brands for both consumers and other stakeholders. Yet these organizations still sometimes rely on traditional methods to communicate, or even decide against communicating at all, because they fear triggering stakeholders skepticism or cynicism. A systematic, interdisciplinary examination of corporate social responsibility communication through digital platforms therefore is necessary, to establish an essential definition and up-to-date picture of the field.This research anthology addresses the above objectives. Drawing on marketing, management, and communication disciplines, among others, this anthology examines how organizations construct, implement, and use digital platforms to communicate about their corporate social responsibility and thereby achieve their organizational goals. The 21 chapters in this anthology reflect six main topic sections: Challenges and opportunities for communicating corporate social responsibility through digital platforms. Moving toward symmetry and interactivity in digital corporate social responsibility communication. Fostering stakeholder engagement in and through digital corporate social responsibility communication. Leveraging effective digital corporate social responsibility communication. Digital activism and corporate social responsibility. Digital methodologies and corporate social responsibility. Drawing on marketing, management, and communication disciplines, among others, this anthology examines how organizations construct, implement, and use digital platforms to communicate about their corporate social responsibility and thereby achieve their organizational goals. The 21 chapters in this anthology reflect six main topic sections: Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Editore: Routledge, 2024
ISBN 10: 1032837292 ISBN 13: 9781032837291
Da: GreatBookPrices, Columbia, MD, U.S.A.
Condizione: As New. Unread book in perfect condition.
Editore: Taylor & Francis Ltd, 2024
ISBN 10: 1032837292 ISBN 13: 9781032837291
Da: THE SAINT BOOKSTORE, Southport, Regno Unito
Paperback / softback. Condizione: New. New copy - Usually dispatched within 4 working days.
Editore: Routledge, 2024
ISBN 10: 1032837292 ISBN 13: 9781032837291
Da: Revaluation Books, Exeter, Regno Unito
Paperback. Condizione: Brand New. 400 pages. 9.68x6.87 inches. In Stock.
Editore: Routledge, 2024
ISBN 10: 1032837292 ISBN 13: 9781032837291
Da: GreatBookPricesUK, Castle Donington, DERBY, Regno Unito
Condizione: New.
Editore: Routledge, 2024
ISBN 10: 1032837292 ISBN 13: 9781032837291
Da: GreatBookPricesUK, Castle Donington, DERBY, Regno Unito
Condizione: As New. Unread book in perfect condition.
Editore: Taylor & Francis, 2024
ISBN 10: 1032837292 ISBN 13: 9781032837291
Da: moluna, Greven, Germania
Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Dr. Adam Lindgreen is Professor of Marketing at Copenhagen Business School where he heads the Department of Marketing. Dr. Lindgreen received his Ph.D. from Cranfield University. He has published in California Management Review, Journal .
Editore: Taylor & Francis Ltd, London, 2024
ISBN 10: 1032837292 ISBN 13: 9781032837291
Da: CitiRetail, Stevenage, Regno Unito
Paperback. Condizione: new. Paperback. Although literature on corporate social responsibility is vast, research into the use and effectiveness of various communications through digital platforms about such corporate responsibility is scarce. This gap is surprising; communicating about corporate social responsibility initiatives is vital to organizations that increasingly highlight their corporate social responsibility initiatives to position their corporate brands for both consumers and other stakeholders. Yet these organizations still sometimes rely on traditional methods to communicate, or even decide against communicating at all, because they fear triggering stakeholders skepticism or cynicism. A systematic, interdisciplinary examination of corporate social responsibility communication through digital platforms therefore is necessary, to establish an essential definition and up-to-date picture of the field.This research anthology addresses the above objectives. Drawing on marketing, management, and communication disciplines, among others, this anthology examines how organizations construct, implement, and use digital platforms to communicate about their corporate social responsibility and thereby achieve their organizational goals. The 21 chapters in this anthology reflect six main topic sections: Challenges and opportunities for communicating corporate social responsibility through digital platforms. Moving toward symmetry and interactivity in digital corporate social responsibility communication. Fostering stakeholder engagement in and through digital corporate social responsibility communication. Leveraging effective digital corporate social responsibility communication. Digital activism and corporate social responsibility. Digital methodologies and corporate social responsibility. Drawing on marketing, management, and communication disciplines, among others, this anthology examines how organizations construct, implement, and use digital platforms to communicate about their corporate social responsibility and thereby achieve their organizational goals. The 21 chapters in this anthology reflect six main topic sections: Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.
Editore: Taylor & Francis Ltd, London, 2024
ISBN 10: 1032837292 ISBN 13: 9781032837291
Da: AussieBookSeller, Truganina, VIC, Australia
Paperback. Condizione: new. Paperback. Although literature on corporate social responsibility is vast, research into the use and effectiveness of various communications through digital platforms about such corporate responsibility is scarce. This gap is surprising; communicating about corporate social responsibility initiatives is vital to organizations that increasingly highlight their corporate social responsibility initiatives to position their corporate brands for both consumers and other stakeholders. Yet these organizations still sometimes rely on traditional methods to communicate, or even decide against communicating at all, because they fear triggering stakeholders skepticism or cynicism. A systematic, interdisciplinary examination of corporate social responsibility communication through digital platforms therefore is necessary, to establish an essential definition and up-to-date picture of the field.This research anthology addresses the above objectives. Drawing on marketing, management, and communication disciplines, among others, this anthology examines how organizations construct, implement, and use digital platforms to communicate about their corporate social responsibility and thereby achieve their organizational goals. The 21 chapters in this anthology reflect six main topic sections: Challenges and opportunities for communicating corporate social responsibility through digital platforms. Moving toward symmetry and interactivity in digital corporate social responsibility communication. Fostering stakeholder engagement in and through digital corporate social responsibility communication. Leveraging effective digital corporate social responsibility communication. Digital activism and corporate social responsibility. Digital methodologies and corporate social responsibility. Drawing on marketing, management, and communication disciplines, among others, this anthology examines how organizations construct, implement, and use digital platforms to communicate about their corporate social responsibility and thereby achieve their organizational goals. The 21 chapters in this anthology reflect six main topic sections: Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
Editore: Routledge, 2017
ISBN 10: 1472484169 ISBN 13: 9781472484161
Da: Reuseabook, Gloucester, GLOS, Regno Unito
hardcover. Condizione: Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine.
Editore: Routledge 2017-12-13, 2017
ISBN 10: 1472484169 ISBN 13: 9781472484161
Da: Chiron Media, Wallingford, Regno Unito
Hardcover. Condizione: New.
Editore: Taylor & Francis Ltd, 2017
ISBN 10: 1472484169 ISBN 13: 9781472484161
Da: THE SAINT BOOKSTORE, Southport, Regno Unito
Hardback. Condizione: New. New copy - Usually dispatched within 4 working days.
Editore: Taylor & Francis, 2017
ISBN 10: 1472484169 ISBN 13: 9781472484161
Da: moluna, Greven, Germania
Gebunden. Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Dr. Adam Lindgreen is Professor of Marketing at Copenhagen Business School where he heads the Department of Marketing. Dr. Lindgreen received his Ph.D. from Cranfield University. He has published in California Management Review, Journal .
Editore: Routledge, 2017
ISBN 10: 1472484169 ISBN 13: 9781472484161
Da: Revaluation Books, Exeter, Regno Unito
Hardcover. Condizione: Brand New. 392 pages. 10.00x7.00x1.00 inches. In Stock.
Editore: Routledge, 2017
ISBN 10: 1472484169 ISBN 13: 9781472484161
Da: GreatBookPrices, Columbia, MD, U.S.A.
Condizione: New.
Editore: Routledge, 2017
ISBN 10: 1472484169 ISBN 13: 9781472484161
Da: GreatBookPricesUK, Castle Donington, DERBY, Regno Unito
Condizione: New.
Editore: Routledge, 2017
ISBN 10: 1472484169 ISBN 13: 9781472484161
Da: GreatBookPrices, Columbia, MD, U.S.A.
Condizione: As New. Unread book in perfect condition.
Editore: Routledge, 2017
ISBN 10: 1472484169 ISBN 13: 9781472484161
Da: Mispah books, Redhill, SURRE, Regno Unito
Hardcover. Condizione: New. New. book.
Editore: Routledge, 2017
ISBN 10: 1472484169 ISBN 13: 9781472484161
Da: GreatBookPricesUK, Castle Donington, DERBY, Regno Unito
Condizione: As New. Unread book in perfect condition.