carina schebitz (7 risultati)

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Taschenbuch. Condizione: Neu. Druck auf Anfrage Neuware - Printed after ordering - Bachelor Thesis from the year 2016 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2,0, University of Applied Sciences Essen, language: English, abstract: The primary function of this bachelor thesis is to connect the subject of E-Business models with the web 2.0 phenomenon of weblogs. Therefore it is necessary to ascertain whether blogs can commercially perform as a characteristic of E-Business models. Furthermore, this paper should reveal what specific factors need to be considered and which challenges can occur when professionally operating a blog. Thus the digital economics' research, for example, the literature of Kollmann, Reynolds or Wirtz, provide a broad base concerning the revenue models and the categorization of classical E-Businesses such as E-Commerce-Websites. However it does not scrutinize the particular requirements of weblogs. On the other hand, the relatively new body of literature about blogs focuses on the software and technological fundamentals, the specific characteristics as well as the different characteristics. Moreover in the year 2016, many professional bloggers exist that can make a living from their publishing occupation. This indicates that weblogs already represent a form of an E-Business model. However, the author does not know of published studies nor papers that have empirically investigated or described the business models of weblogs.In order to fill that void, the purpose of this bachelor thesis is to provide a systematical guideline from an economic perception in order to establish a weblog. It will include potential risk factors and particular requirements, as the following chapters will enumerate more clearly. Ultimately this paper's aim is to serve potential future bloggers in gaining knowledge about factors they need to pay attention to from the beginning of their work as well as marketers that need to regard unwritten rules when it comes to working with influencers such as bloggers.

Taschenbuch. Condizione: Neu. Weblogs. A Critical Analysis of a New E-business Model | Carina Schebitz | Taschenbuch | 68 S. | Englisch | 2018 | GRIN Verlag | EAN 9783668728738 | Verantwortliche Person für die EU: BoD - Books on Demand, In de Tarpen 42, 22848 Norderstedt, info[at]bod[dot]de | Anbieter: preigu.

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Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Seminar paper from the year 2015 in the subject Business economics - Investment and Finance, grade: 1,7, University of Applied Sciences Essen, language: English, abstract: 'The Portfolio Theory' by Harry Markowitz, the 'Capital Asset Pricing Model' by William Sharpe and the concept of the 'Homo Oeconomicus' of Adam Smith - all of these models that are taught to business students and referred to by financial specialists all over the world are based on the assumption of the fundamental efficiency of markets. Market analysts build their substantial economic and financial predictions on the supposition that investors and corporations always behave and decide rationally. Consequently there would not be a chance that manias, panics or crashes ever occur. Nevertheless there were various speculation bubbles in the past such as the 1929 Stock-market-crash, the Dot-com bubble starting 1997 and the US-Subprime crisis as of 2007. So stock prices show fluctuations that cannot be only elucidated by economic factors. Moreover there are studies that come to the conclusion that there is only a low correlation between share prices and fundamental data. Concomitant new research approaches deployed that either developed the existing models further or even created a complete paradigmatic change. Nowadays when it comes to explaining the occurrences on the stock markets the field of psychology and the behavioral science gain in relevance. However the following question arises: Can the theory of Behavioral Finance depict the reality on stock markets and its participants and does it make a contribution for the progression in the Capital Market Theory Yet there are some approaches that attempted to answer this question but there is no scientific consensus about it. Hence this term paper should accomplish a concise but fundamental contribution for the contemplation of this topic. 36 pp. Englisch.

Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Bachelor Thesis from the year 2016 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2,0, University of Applied Sciences Essen, language: English, abstract: The primary function of this bachelor thesis is to connect the subject of E-Business models with the web 2.0 phenomenon of weblogs. Therefore it is necessary to ascertain whether blogs can commercially perform as a characteristic of E-Business models. Furthermore, this paper should reveal what specific factors need to be considered and which challenges can occur when professionally operating a blog. Thus the digital economics' research, for example, the literature of Kollmann, Reynolds or Wirtz, provide a broad base concerning the revenue models and the categorization of classical E-Businesses such as E-Commerce-Websites. However it does not scrutinize the particular requirements of weblogs. On the other hand, the relatively new body of literature about blogs focuses on the software and technological fundamentals, the specific characteristics as well as the different characteristics. Moreover in the year 2016, many professional bloggers exist that can make a living from their publishing occupation. This indicates that weblogs already represent a form of an E-Business model. However, the author does not know of published studies nor papers that have empirically investigated or described the business models of weblogs.In order to fill that void, the purpose of this bachelor thesis is to provide a systematical guideline from an economic perception in order to establish a weblog. It will include potential risk factors and particular requirements, as the following chapters will enumerate more clearly. Ultimately this paper's aim is to serve potential future bloggers in gaining knowledge about factors they need to pay attention to from the beginning of their work as well as marketers that need to regard unwritten rules when it comes to working with influencers such as bloggers. 68 pp. Englisch.

Taschenbuch. Condizione: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Bachelor Thesis from the year 2016 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2,0, University of Applied Sciences Essen, language: English, abstract: The primary function of this bachelor thesis is to connect the subject of E-Business models with the web 2.0 phenomenon of weblogs. Therefore it is necessary to ascertain whether blogs can commercially perform as a characteristic of E-Business models. Furthermore, this paper should reveal what specific factors need to be considered and which challenges can occur when professionally operating a blog. Thus the digital economics¿ research, for example, the literature of Kollmann, Reynolds or Wirtz, provide a broad base concerning the revenue models and the categorization of classical E-Businesses such as E-Commerce-Websites. However it does not scrutinize the particular requirements of weblogs. On the other hand, the relatively new body of literature about blogs focuses on the software and technological fundamentals, the specific characteristics as well as the different characteristics. Moreover in the year 2016, many professional bloggers exist that can make a living from their publishing occupation. This indicates that weblogs already represent a form of an E-Business model. However, the author does not know of published studies nor papers that have empirically investigated or described the business models of weblogs.In order to fill that void, the purpose of this bachelor thesis is to provide a systematical guideline from an economic perception in order to establish a weblog. It will include potential risk factors and particular requirements, as the following chapters will enumerate more clearly. Ultimately this paper¿s aim is to serve potential future bloggers in gaining knowledge about factors they need to pay attention to from the beginning of their work as well as marketers that need to regard unwritten rules when it comes to working with influencers such as bloggers.Books on Demand GmbH, Überseering 33, 22297 Hamburg 68 pp. Englisch.