Hardcover. Condizione: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
Paperback. Condizione: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
EUR 7,68
Quantità: 1 disponibili
Aggiungi al carrelloHardcover. Condizione: Very Good. Store Wars: The Battle for Mindspace and Shelfspace This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .
Lingua: Inglese
Editore: Wiley & Sons, Incorporated, John, 1999
ISBN 10: 0471987654 ISBN 13: 9780471987659
Da: Better World Books Ltd, Dunfermline, Regno Unito
EUR 6,62
Quantità: 2 disponibili
Aggiungi al carrelloCondizione: Very Good. rev. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
EUR 7,65
Quantità: 1 disponibili
Aggiungi al carrelloHardback. Condizione: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Da: BoundlessBookstore, Wallingford, Regno Unito
EUR 8,35
Quantità: 1 disponibili
Aggiungi al carrelloPaperback. Condizione: Good. Cover is clean with very light creasing to cover. Prev owners details to endpaper. Contents are clean and bright throughout.
EUR 4,68
Quantità: 1 disponibili
Aggiungi al carrelloCondizione: Muy bueno. : En 'Store Wars: La batalla por el espacio mental y el espacio en los estantes', Judith Corstjens y Marcel Corstjens exploran la intensa competencia entre fabricantes y minoristas en el sector de bienes de consumo de alta rotación (FMCG). El libro analiza cómo las estrategias de marketing modernas buscan influir en el equilibrio de poder entre minoristas y proveedores, destacando la importancia de comprender las estrategias, fortalezas y limitaciones de los minoristas. Se presenta un marco práctico para que los gerentes de FMCG evalúen y adapten sus enfoques estratégicos en este entorno dinámico. EAN: 9780471950813 Tipo: Libros Categoría: Negocios y Economía Título: Store Wars: The Battle for Mindspace and Shelfspace Autor: Judith Corstjens| Marcel Corstjens Editorial: John Wiley & Sons Ltd Idioma: en Páginas: 314 Formato: tapa dura.
EUR 2,99
Quantità: 1 disponibili
Aggiungi al carrelloCondizione: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. Dust jacket in fair condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:9780471950813.
Da: books4less (Versandantiquariat Petra Gros GmbH & Co. KG), Welling, Germania
EUR 2,95
Quantità: 1 disponibili
Aggiungi al carrellogebundene Ausgabe. Condizione: Gut. 303 Seiten Der Erhaltungszustand des hier angebotenen Werks ist trotz seiner Bibliotheksnutzung sehr sauber und kann entsprechende Merkmale aufweisen (Rückenschild, Instituts-Stempel.). In ENGLISCHER Sprache. Sprache: Englisch Gewicht in Gramm: 645.
Da: books4less (Versandantiquariat Petra Gros GmbH & Co. KG), Welling, Germania
EUR 2,95
Quantità: 1 disponibili
Aggiungi al carrellogebundene Ausgabe. Condizione: Gut. 302 Seiten Der Erhaltungszustand des hier angebotenen Werks ist trotz seiner Bibliotheksnutzung sehr sauber und kann entsprechende Merkmale aufweisen (Rückenschild, Instituts-Stempel.). In ENGLISCHER Sprache. Sprache: Englisch Gewicht in Gramm: 660.
EUR 3,68
Quantità: 1 disponibili
Aggiungi al carrelloCondizione: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In fair condition, suitable as a study copy. Dust jacket in fair condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:9780471950813.
EUR 7,40
Quantità: 1 disponibili
Aggiungi al carrelloCondizione: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In poor condition, suitable as a reading copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:9780412389801.
EUR 8,14
Quantità: 1 disponibili
Aggiungi al carrelloCondizione: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:9780471987659.
EUR 8,14
Quantità: 1 disponibili
Aggiungi al carrelloCondizione: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:9780471987659.
EUR 9,00
Quantità: 1 disponibili
Aggiungi al carrelloHardcover. Condizione: Good. No Jacket. 1st Edition.
EUR 3,80
Quantità: 1 disponibili
Aggiungi al carrelloHardcover. Condizione: Fine. Leichte Rillen / Abschürfungen / Risse / Knicke.
EUR 10,67
Quantità: 1 disponibili
Aggiungi al carrelloCondizione: Como nuevo. : Este libro, titulado 'La Batalla En El Punto de Venta', ofrece tácticas para distribuidores y fabricantes. Escrito por Judith Corstjens y Marcel Corstjens, el libro aborda estrategias de marketing y ventas en el entorno minorista. Publicado por Deusto, es una guía práctica para profesionales del sector que buscan optimizar su presencia y rendimiento en el punto de venta. EAN: 9788423414277 Tipo: Libros Categoría: Negocios y Economía Título: La Batalla En El Punto de Venta Autor: Judith Corstjens| Marcel Corstjens Idioma: es-ES Páginas: 340 Formato: tapa blanda.
EUR 10,00
Quantità: 1 disponibili
Aggiungi al carrelloTapa Dura. Condizione: Buen estado.
Lingua: Spagnolo
Editore: Ediciones Deusto, Bilbao, 1997
Da: Llibrenet, Sant Feliu del Raco, B, Spagna
EUR 6,50
Quantità: 1 disponibili
Aggiungi al carrelloEncuadernación de tapa dura. Condizione: Nuevo. Condizione sovraccoperta: Nuevo. Gestión Empresarial (illustratore). Biblioteca Empresarial Deusto.
EUR 7,59
Quantità: 1 disponibili
Aggiungi al carrelloPaperback. Marcel Corstjens, John Wiley and Sons Ltd. Store Wars The battle for mindspace and shelfspace Judith Corstjens, Arrow Consultancy, Bois-le-Rois, France and Marcel Corstjens, Professor of Marketing Insead, Fontainebleau, France Fast moving consumer goods (FMCG) marketing has become a struggle between manufacturers and retailers for control of Mindspace and Shelfspace. Partnership is seen as an Indian wrestling match between manufacturers and retailers: co-operation can only be gained from a position of strength. Marketing for FMCG manufacturers now involves understanding retailers, their business and marketing strategies, their strengths and their limitations. The major aim of modern marketing is to affect the balance of power between retailers and their suppliers. Store Wars sets out to equip the reader to thrive in this climate. "Advertising agencies are in a unique and sensitive position as mercenaries in the battle between manufacturers and retailers. They work for both sides. This book provides, with its concept of mindspace and shelfspace, a profound and contemporary insight into the anatomy of branding on both sides of the divide."Martin Boase, Chairman, Omicom UK plc "The battle for mindspace and shelfspace provides a practical framework within which FMCG managers will need to test, adjust or even fundamentally change their strategic address. It describes the new reality." Dominic Cadbury, Executive Chairman, Cadbury Schweppes plc "Marcel and Judy have brought to bear their intellectual prowess and institutional knowledge to provide an enlightening view of issues in modern retailing. A book full of thought-provoking ideas for academics and practitioners alike." Rajiv Lal, Professor of Marketing, Stanford University. Paperback.
Lingua: Inglese
Editore: United Kingdom: John Wiley & Son Ltd, 1995
ISBN 10: 0471950815 ISBN 13: 9780471950813
Da: The Warm Springs Book Company, Fremont, CA, U.S.A.
Hardcover. Condizione: Fine. Condizione sovraccoperta: Fine. A fine copy in a fine minus, mylar protected DJ, September 1998 printing of corrected edition; Light wear to DJ and DJ edges, no names or internal markings, 8vo., 303 pages., 0.0 0.0 0.0.
Lingua: Inglese
Editore: John Wiley and Sons Ltd., Chicester,, 1995
ISBN 10: 0471950815 ISBN 13: 9780471950813
Da: FIRENZELIBRI SRL, Reggello, FI, Italia
EUR 20,00
Quantità: 1 disponibili
Aggiungi al carrelloCondizione: BUONO. Chicester, John Wiley and Sons Ltd. cm.16x23,5, pp.303, alcuni grafici bn.nt. legatura ed.soprac. (segnature a matita).
Lingua: Spagnolo
ISBN 10: 8423415295 ISBN 13: 9788423415298
Da: Hamelyn, Madrid, M, Spagna
EUR 6,30
Quantità: 1 disponibili
Aggiungi al carrelloCondizione: Muy bueno. : Este libro, escrito por Judith y Marcel Corstjens, se enfoca en las tácticas para distribuidores y fabricantes en el punto de venta. Ofrece una visión detallada de las estrategias y técnicas necesarias para tener éxito en el competitivo mundo de las ventas minoristas. Publicado en 1997, es una guía valiosa para aquellos que buscan mejorar su desempeño en el ámbito de la distribución y la comercialización. EAN: 9788423415298 Tipo: Libros Categoría: Negocios y Economía Título: La batalla en el punto de venta Autor: Judith Corstjens| Marcel Corstjens Idioma: es-ES Páginas: 340.
EUR 6,44
Quantità: 1 disponibili
Aggiungi al carrelloCondizione: Sehr gut. 302 S. Alle Bücher & Medienartikel von Book Broker sind stets in gutem & sehr gutem gebrauchsfähigen Zustand. Unser Produktfoto entspricht dem hier angebotenen Artikel, dieser weist folgende Merkmale auf: Helle/saubere Seiten in fester Bindung. Sprache: Englisch Gewicht in Gramm: 634 Gebundene Ausgabe, Maße: 16.15 cm x 2.34 cm x 23.6 cm.
Editore: TIC, Maastricht, 2007
ISBN 10: 9078407441 ISBN 13: 9789078407447
Da: Barksdale Books, Almere, Paesi Bassi
EUR 10,00
Quantità: 1 disponibili
Aggiungi al carrelloCondizione: Good.
EUR 34,29
Quantità: 1 disponibili
Aggiungi al carrelloCondizione: Very good.
Lingua: Inglese
Editore: Leuven University Press / Peeters, 1992
ISBN 10: 9061865026 ISBN 13: 9789061865025
Da: St Philip's Books, P.B.F.A., B.A., Oxford, Regno Unito
Membro dell'associazione: PBFA
EUR 35,78
Quantità: 1 disponibili
Aggiungi al carrelloPaperback. Condizione: Very Good+. ~No ownership marks. Small 4to. A few dog-eared corners at end of book. ~Robust packaging. All UK parcels trackable, others on request. Paperback. Size: xii, 717pp.
Lingua: Inglese
Editore: Butterworth-Heinemann Ltd 1989-01-31, 1989
ISBN 10: 0434902446 ISBN 13: 9780434902446
Da: MULTI BOOK, Cerreto Laziale, RM, Italia
EUR 9,00
Quantità: 1 disponibili
Aggiungi al carrelloCondizione: Buono (Good). il libro à privo di sovracopertina 0434902446 Buono (Good) .
EUR 21,36
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New.
Editore: 0
Da: LibroUsado GRAN VÍA, Madrid, M, Spagna
EUR 10,00
Quantità: 1 disponibili
Aggiungi al carrelloEncuadernación de tapa blanda. Condizione: Bien. G54769 Deusto, 1996. 340 pp. "Análisis sistemático den entonrno de los PCAR estableciendo un marco práctico dentro del cual los directores necesitarán probar sus estrategias." Ly MARKETING.