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Editore: Taylor & Francis 2022-06-13, London, 2022
ISBN 10: 1032337524ISBN 13: 9781032337524
Da: Blackwell's, London, Regno Unito
Libro
paperback. Condizione: New. Language: ENG.
Editore: Routledge, 2022
ISBN 10: 1032337524ISBN 13: 9781032337524
Da: GreatBookPrices, Columbia, MD, U.S.A.
Libro
Condizione: New.
Editore: Routledge, 2022
ISBN 10: 1032337524ISBN 13: 9781032337524
Da: GreatBookPrices, Columbia, MD, U.S.A.
Libro
Condizione: As New. Unread book in perfect condition.
Editore: Routledge, 2022
ISBN 10: 1032337524ISBN 13: 9781032337524
Da: Books Unplugged, Amherst, NY, U.S.A.
Libro
Condizione: New. Buy with confidence! Book is in new, never-used condition 0.33.
Editore: Taylor and Francis, 2022
ISBN 10: 1032337524ISBN 13: 9781032337524
Da: PBShop.store US, Wood Dale, IL, U.S.A.
Libro Print on Demand
PAP. Condizione: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Editore: Routledge, 2022
ISBN 10: 1032337524ISBN 13: 9781032337524
Da: Lucky's Textbooks, Dallas, TX, U.S.A.
Libro
Condizione: New.
Editore: Routledge, 2022
ISBN 10: 1032337524ISBN 13: 9781032337524
Da: California Books, Miami, FL, U.S.A.
Libro
Condizione: New.
Editore: Taylor & Francis Ltd, 2022
ISBN 10: 1032337524ISBN 13: 9781032337524
Da: THE SAINT BOOKSTORE, Southport, Regno Unito
Libro
Paperback / softback. Condizione: New. New copy - Usually dispatched within 4 working days.
Editore: Routledge, 2022
ISBN 10: 1032337524ISBN 13: 9781032337524
Da: Ria Christie Collections, Uxbridge, Regno Unito
Libro
Condizione: New. In.
Editore: Routledge, 2022
ISBN 10: 1032337524ISBN 13: 9781032337524
Da: Ria Christie Collections, Uxbridge, Regno Unito
Libro Print on Demand
Condizione: New. PRINT ON DEMAND Book; New; Fast Shipping from the UK. No. book.
Editore: Routledge 2022-06, 2022
ISBN 10: 1032337524ISBN 13: 9781032337524
Da: Chiron Media, Wallingford, Regno Unito
Libro
PF. Condizione: New.
Editore: Routledge, 2022
ISBN 10: 1032337524ISBN 13: 9781032337524
Da: Russell Books, Victoria, BC, Canada
Libro Prima edizione
Paperback. Condizione: New. 1st Edition. Special order direct from the distributor.
Editore: Routledge, 2022
ISBN 10: 1032337524ISBN 13: 9781032337524
Da: GreatBookPricesUK, Castle Donington, DERBY, Regno Unito
Libro
Condizione: New.
Editore: Taylor & Francis Ltd Jun 2022, 2022
ISBN 10: 1032337524ISBN 13: 9781032337524
Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germania
Libro Print on Demand
Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The history of Italian cinema is mostly regarded as a history of Italian auteurs. This book takes a different standpoint, looking at Italian cinema from the perspective of an unusual, but influential actor: advertisers. From the iconic Vespa scooter and the many other Made in Italy products placed in domestic and international features, to Carosello's early format of branded entertainment, up through the more recent brand integration cases in award-winning titles like The Great Beauty, the Italian film and advertising industries have frequently and significantly intersected, in ways that remain largely unexplored by academic research. This book contributes to fill this gap, by focusing on the economic and cultural influence that advertising and advertisers' interests have been exerting on Italian film production between the post-war period and the 2010s. Increasingly market-oriented film policies, ongoing pressure from Hollywood competition, and the abnormal economic as well as political power held by Italian ad-funded broadcasters are among the key points addressed by the book. In addition to a macro-level political economic analysis, the book draws on exclusive interviews with film producers and promotional intermediaries to provide a meso level analysis of the practices and professional cultures of those working at the intersection of Italian film and advertising industries. Providing an in-depth yet clear and accessible overview of the political and economic dynamics driving the Italian media landscape towards unprecedented forms of marketisation, this is a valuable resource for academics and students in the fields of film and media studies, marketing, advertising, and Italian studies. 120 pp. Englisch.
Editore: Routledge, 2022
ISBN 10: 1032337524ISBN 13: 9781032337524
Da: Palexbooks, Miami, FL, U.S.A.
Libro
Condizione: New. Brand new! Please provide a physical shipping address.
Editore: Routledge, 2022
ISBN 10: 1032337524ISBN 13: 9781032337524
Da: GreatBookPricesUK, Castle Donington, DERBY, Regno Unito
Libro
Condizione: As New. Unread book in perfect condition.
Editore: Taylor and Francis, 2022
ISBN 10: 1032337524ISBN 13: 9781032337524
Da: PBShop.store UK, Fairford, GLOS, Regno Unito
Libro Print on Demand
PAP. Condizione: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Editore: Taylor & Francis, 2022
ISBN 10: 1032337524ISBN 13: 9781032337524
Da: AHA-BUCH GmbH, Einbeck, Germania
Libro Print on Demand
Taschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - The history of Italian cinema is mostly regarded as a history of Italian auteurs. This book takes a different standpoint, looking at Italian cinema from the perspective of an unusual, but influential actor: advertisers. From the iconic Vespa scooter and the many other Made in Italy products placed in domestic and international features, to Carosello's early format of branded entertainment, up through the more recent brand integration cases in award-winning titles like The Great Beauty, the Italian film and advertising industries have frequently and significantly intersected, in ways that remain largely unexplored by academic research. This book contributes to fill this gap, by focusing on the economic and cultural influence that advertising and advertisers' interests have been exerting on Italian film production between the post-war period and the 2010s. Increasingly market-oriented film policies, ongoing pressure from Hollywood competition, and the abnormal economic as well as political power held by Italian ad-funded broadcasters are among the key points addressed by the book. In addition to a macro-level political economic analysis, the book draws on exclusive interviews with film producers and promotional intermediaries to provide a meso level analysis of the practices and professional cultures of those working at the intersection of Italian film and advertising industries. Providing an in-depth yet clear and accessible overview of the political and economic dynamics driving the Italian media landscape towards unprecedented forms of marketisation, this is a valuable resource for academics and students in the fields of film and media studies, marketing, advertising, and Italian studies.
Editore: Taylor & Francis 2019-12-04, London, 2019
ISBN 10: 0815348525ISBN 13: 9780815348528
Da: Blackwell's, London, Regno Unito
Libro
hardback. Condizione: New. Language: ENG.
Editore: Routledge, 2019
ISBN 10: 0815348525ISBN 13: 9780815348528
Da: GreatBookPrices, Columbia, MD, U.S.A.
Libro
Condizione: New.
Editore: Taylor & Francis, 2022
ISBN 10: 1032337524ISBN 13: 9781032337524
Da: moluna, Greven, Germania
Libro
Condizione: New.
Editore: Routledge, 2019
ISBN 10: 0815348525ISBN 13: 9780815348528
Da: booksXpress, Bayonne, NJ, U.S.A.
Libro
Hardcover. Condizione: new.
Editore: Routledge, 2019
ISBN 10: 0815348525ISBN 13: 9780815348528
Da: GreatBookPrices, Columbia, MD, U.S.A.
Libro
Condizione: As New. Unread book in perfect condition.
Editore: Routledge 2018-09-30, 2018
ISBN 10: 0815348525ISBN 13: 9780815348528
Da: Chiron Media, Wallingford, Regno Unito
Libro
Hardcover. Condizione: New.
Editore: Routledge, 2019
ISBN 10: 0815348525ISBN 13: 9780815348528
Da: Lucky's Textbooks, Dallas, TX, U.S.A.
Libro
Condizione: New.
Editore: Taylor & Francis Inc, 2019
ISBN 10: 0815348525ISBN 13: 9780815348528
Da: THE SAINT BOOKSTORE, Southport, Regno Unito
Libro
Hardback. Condizione: New. New copy - Usually dispatched within 4 working days.
Editore: Taylor and Francis, 2019
ISBN 10: 0815348525ISBN 13: 9780815348528
Da: PBShop.store US, Wood Dale, IL, U.S.A.
Libro Print on Demand
HRD. Condizione: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Editore: Routledge, 2019
ISBN 10: 0815348525ISBN 13: 9780815348528
Da: GreatBookPricesUK, Castle Donington, DERBY, Regno Unito
Libro
Condizione: New.
Editore: Routledge, 2019
ISBN 10: 0815348525ISBN 13: 9780815348528
Da: Ria Christie Collections, Uxbridge, Regno Unito
Libro Print on Demand
Condizione: New. PRINT ON DEMAND Book; New; Fast Shipping from the UK. No. book.
Editore: Routledge, 2019
ISBN 10: 0815348525ISBN 13: 9780815348528
Da: California Books, Miami, FL, U.S.A.
Libro
Condizione: New.