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Branded Entertainment and Cinema : The Marketisation of Italian Film
Da: GreatBookPrices, Columbia, MD, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: As New. Unread book in perfect condition.
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Branded Entertainment and Cinema (Routledge Critical Advertising Studies)
Da: GF Books, Inc., Hawthorne, CA, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: Very Good. Book is in Used-VeryGood condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain very limited notes and highlighting. 0.33.
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Condizione: Good. Good condition. This is the average used book, that has all pages or leaves present, but may include writing. Book may be ex-library with stamps and stickers. 0.33.
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Condizione: Very Good. Very Good condition. Shows only minor signs of wear, and very minimal markings inside (if any). 0.33.
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Branded Entertainment and Cinema (Routledge Critical Advertising Studies)
Da: Books Unplugged, Amherst, NY, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: Fair. Buy with confidence! Book is in acceptable condition with wear to the pages, binding, and some marks within 0.33.
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Condizione: Fine. Like New condition. Great condition, but not exactly fully crisp. The book may have been opened and read, but there are no defects to the book, jacket or pages. 0.33.
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Branded Entertainment and Cinema : The Marketisation of Italian Film
Da: GreatBookPrices, Columbia, MD, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: New.
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Branded Entertainment and Cinema (Routledge Critical Advertising Studies)
Da: Lucky's Textbooks, Dallas, TX, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: New.
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Branded Entertainment and Cinema (Routledge Critical Advertising Studies)
Da: Books Unplugged, Amherst, NY, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: New. Buy with confidence! Book is in new, never-used condition 0.33.
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Condizione: New. New! This book is in the same immaculate condition as when it was published 0.33.
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Branded Entertainment and Cinema
Da: PBShop.store US, Wood Dale, IL, U.S.A.
Valutazione del venditore 5 su 5 stelle
PAP. Condizione: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
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Branded Entertainment and Cinema (Routledge Critical Advertising Studies)
Da: California Books, Miami, FL, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: New.
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Branded Entertainment and Cinema
Da: PBShop.store UK, Fairford, GLOS, Regno Unito
Valutazione del venditore 5 su 5 stelle
PAP. Condizione: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
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Branded Entertainment and Cinema: The Marketisation of Italian Film
Da: THE SAINT BOOKSTORE, Southport, Regno Unito
Valutazione del venditore 5 su 5 stelle
Paperback / softback. Condizione: New. New copy - Usually dispatched within 4 working days.
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Branded Entertainment and Cinema (Routledge Critical Advertising Studies)
Da: Ria Christie Collections, Uxbridge, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: New. In.
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Branded Entertainment and Cinema
Da: Ria Christie Collections, Uxbridge, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: New. PRINT ON DEMAND Book; New; Fast Shipping from the UK. No. book.
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Branded Entertainment and Cinema: The Marketisation of Italian Film
Da: Chiron Media, Wallingford, Regno Unito
Valutazione del venditore 5 su 5 stelle
PF. Condizione: New.
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Branded Entertainment and Cinema (Routledge Critical Advertising Studies)
Da: Russell Books, Victoria, BC, Canada
Valutazione del venditore 5 su 5 stelle
Prima edizione
Paperback. Condizione: New. 1st Edition. Special order direct from the distributor.
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Branded Entertainment and Cinema : The Marketisation of Italian Film
Da: GreatBookPricesUK, Castle Donington, DERBY, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: New.
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Branded Entertainment and Cinema
Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germania
Valutazione del venditore 5 su 5 stelle
Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The history of Italian cinema is mostly regarded as a history of Italian auteurs. This book takes a different standpoint, looking at Italian cinema from the perspective of an unusual, but influential actor: advertisers. From the iconic Vespa scooter and the many other Made in Italy products placed in domestic and international features, to Carosello's early format of branded entertainment, up through the more recent brand integration cases in award-winning titles like The Great Beauty, the Italian film and advertising industries have frequently and significantly intersected, in ways that remain largely unexplored by academic research. This book contributes to fill this gap, by focusing on the economic and cultural influence that advertising and advertisers' interests have been exerting on Italian film production between the post-war period and the 2010s. Increasingly market-oriented film policies, ongoing pressure from Hollywood competition, and the abnormal economic as well as political power held by Italian ad-funded broadcasters are among the key points addressed by the book. In addition to a macro-level political economic analysis, the book draws on exclusive interviews with film producers and promotional intermediaries to provide a meso level analysis of the practices and professional cultures of those working at the intersection of Italian film and advertising industries. Providing an in-depth yet clear and accessible overview of the political and economic dynamics driving the Italian media landscape towards unprecedented forms of marketisation, this is a valuable resource for academics and students in the fields of film and media studies, marketing, advertising, and Italian studies. 120 pp. Englisch.
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Branded Entertainment and Cinema : The Marketisation of Italian Film
Da: GreatBookPricesUK, Castle Donington, DERBY, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: As New. Unread book in perfect condition.
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Taschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - The history of Italian cinema is mostly regarded as a history of Italian auteurs. This book takes a different standpoint, looking at Italian cinema from the perspective of an unusual, but influential actor: advertisers. From the iconic Vespa scooter and the many other Made in Italy products placed in domestic and international features, to Carosello's early format of branded entertainment, up through the more recent brand integration cases in award-winning titles like The Great Beauty, the Italian film and advertising industries have frequently and significantly intersected, in ways that remain largely unexplored by academic research. This book contributes to fill this gap, by focusing on the economic and cultural influence that advertising and advertisers' interests have been exerting on Italian film production between the post-war period and the 2010s. Increasingly market-oriented film policies, ongoing pressure from Hollywood competition, and the abnormal economic as well as political power held by Italian ad-funded broadcasters are among the key points addressed by the book. In addition to a macro-level political economic analysis, the book draws on exclusive interviews with film producers and promotional intermediaries to provide a meso level analysis of the practices and professional cultures of those working at the intersection of Italian film and advertising industries. Providing an in-depth yet clear and accessible overview of the political and economic dynamics driving the Italian media landscape towards unprecedented forms of marketisation, this is a valuable resource for academics and students in the fields of film and media studies, marketing, advertising, and Italian studies.
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Condizione: New.
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Branded Entertainment and Cinema : The Marketisation of Italian Film
Da: GreatBookPrices, Columbia, MD, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: As New. Unread book in perfect condition.
-
Branded Entertainment and Cinema: The Marketisation of Italian Film
Da: Chiron Media, Wallingford, Regno Unito
Valutazione del venditore 5 su 5 stelle
Hardcover. Condizione: New.
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Branded Entertainment and Cinema (Routledge Critical Advertising Studies)
Da: Lucky's Textbooks, Dallas, TX, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: New.
-
Branded Entertainment and Cinema : The Marketisation of Italian Film
Da: GreatBookPrices, Columbia, MD, U.S.A.
Valutazione del venditore 5 su 5 stelle
Condizione: New.
-
Branded Entertainment and Cinema: The Marketisation of Italian Film
Da: THE SAINT BOOKSTORE, Southport, Regno Unito
Valutazione del venditore 5 su 5 stelle
Hardback. Condizione: New. New copy - Usually dispatched within 4 working days.
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Branded Entertainment and Cinema The Marketisation of Italian Film Routledge Critical Advertising Studies
Da: PBShop.store US, Wood Dale, IL, U.S.A.
Valutazione del venditore 5 su 5 stelle
HRD. Condizione: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
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Branded Entertainment and Cinema : The Marketisation of Italian Film
Da: GreatBookPricesUK, Castle Donington, DERBY, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: New.
