EUR 9,17
Convertire valutaQuantità: 1 disponibili
Aggiungi al carrelloPaperback. Condizione: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.23.
Da: Better World Books Ltd, Dunfermline, Regno Unito
EUR 5,77
Convertire valutaQuantità: 1 disponibili
Aggiungi al carrelloCondizione: Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
Da: Better World Books Ltd, Dunfermline, Regno Unito
EUR 5,77
Convertire valutaQuantità: 1 disponibili
Aggiungi al carrelloCondizione: Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.
Da: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
EUR 6,25
Convertire valutaQuantità: 1 disponibili
Aggiungi al carrelloPaperback. Condizione: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.9.
Da: WorldofBooks, Goring-By-Sea, WS, Regno Unito
EUR 2,69
Convertire valutaQuantità: 1 disponibili
Aggiungi al carrelloPaperback. Condizione: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Da: Brit Books, Milton Keynes, Regno Unito
EUR 9,14
Convertire valutaQuantità: 1 disponibili
Aggiungi al carrelloPaperback. Condizione: Used; Very Good. ***Simply Brit*** Welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there is something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality.
Da: Phatpocket Limited, Waltham Abbey, HERTS, Regno Unito
EUR 14,09
Convertire valutaQuantità: 2 disponibili
Aggiungi al carrelloCondizione: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions.
Editore: Kogan Page
Da: WeBuyBooks, Rossendale, LANCS, Regno Unito
EUR 3,25
Convertire valutaQuantità: 1 disponibili
Aggiungi al carrelloCondizione: Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned.
Da: BargainBookStores, Grand Rapids, MI, U.S.A.
EUR 11,78
Convertire valutaQuantità: 5 disponibili
Aggiungi al carrelloPaperback or Softback. Condizione: New. Grigsby, Mike (illustratore). Hypnotic Selling: The science of unlocking what your clients truly want to buy 0.2. Book.
Da: GreatBookPrices, Columbia, MD, U.S.A.
EUR 9,45
Convertire valutaQuantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New. Grigsby, Mike (illustratore).
Da: GreatBookPrices, Columbia, MD, U.S.A.
EUR 9,96
Convertire valutaQuantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: As New. Grigsby, Mike (illustratore). Unread book in perfect condition.
Da: Anybook.com, Lincoln, Regno Unito
EUR 17,19
Convertire valutaQuantità: 1 disponibili
Aggiungi al carrelloCondizione: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,500grams, ISBN:9780749482169.
Da: WorldofBooks, Goring-By-Sea, WS, Regno Unito
EUR 20,03
Convertire valutaQuantità: 1 disponibili
Aggiungi al carrelloPaperback. Condizione: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Da: GreatBookPricesUK, Woodford Green, Regno Unito
EUR 14,81
Convertire valutaQuantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: As New. Grigsby, Mike (illustratore). Unread book in perfect condition.
Da: GreatBookPricesUK, Woodford Green, Regno Unito
EUR 14,91
Convertire valutaQuantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New. Grigsby, Mike (illustratore).
Da: GreatBookPrices, Columbia, MD, U.S.A.
EUR 19,70
Convertire valutaQuantità: 5 disponibili
Aggiungi al carrelloCondizione: good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers.
EUR 10,01
Convertire valutaQuantità: 1 disponibili
Aggiungi al carrelloCondizione: Very Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.
EUR 10,01
Convertire valutaQuantità: 1 disponibili
Aggiungi al carrelloCondizione: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.
EUR 38,48
Convertire valutaQuantità: 15 disponibili
Aggiungi al carrelloPAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.
Da: THE SAINT BOOKSTORE, Southport, Regno Unito
EUR 37,76
Convertire valutaQuantità: Più di 20 disponibili
Aggiungi al carrelloPaperback / softback. Condizione: New. New copy - Usually dispatched within 4 working days. 185.
EUR 44,05
Convertire valutaQuantità: Più di 20 disponibili
Aggiungi al carrelloPaperback. Condizione: New. Who is most likely to buy and what is the best way to target them? How can I use both consumer analytics and modelling to improve the impact of marketing campaigns? Marketing Analytics takes you step-by-step through these areas and more. Marketing Analytics enables you to leverage predictive techniques to measure and improve marketing performance. By exploring real-world marketing challenges, it provides clear, jargon-free explanations on how to apply different analytical models for each purpose. From targeted list creation and data segmentation, to testing campaign effectiveness, pricing structures and forecasting demand, it offers a complete resource for how statistics, consumer analytics and modelling can be put to optimal use. This revised and updated third edition of Marketing Analytics contains new material on forecasting, customer touchpoints modelling, and a new focus on customer loyalty. With accessible language throughout, methodologies are simplified to ensure the more complex aspects of data and analytics are fully accessible for any level of application. Supported by a glossary of key terms and supporting resources consisting of datasets, presentation slides for each chapter and a test bank of self-test question, this book supplies a concrete foundation for optimizing marketing analytics for day-to-day business advantage.
EUR 37,77
Convertire valutaQuantità: 3 disponibili
Aggiungi al carrelloCondizione: NEW.
Da: GreatBookPrices, Columbia, MD, U.S.A.
EUR 29,02
Convertire valutaQuantità: 1 disponibili
Aggiungi al carrelloCondizione: good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers.
Da: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlanda
EUR 44,39
Convertire valutaQuantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: New. 2022. Paperback. . . . . .
EUR 42,49
Convertire valutaQuantità: 15 disponibili
Aggiungi al carrelloPAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.
EUR 45,29
Convertire valutaQuantità: Più di 20 disponibili
Aggiungi al carrelloPaperback. Condizione: New. Advanced Customer Analytics provides a clear guide to the specific analytical challenges faced by the retail sector. The book covers the nature and scale of data obtained in transactions, relative proximity to the consumer and the need to monitor customer behaviour across multiple channels. The book advocates a category management approach, taking into account the need to understand the consumer mindset through elasticity modelling and discount strategies, as well as targeted marketing and loyalty design.A practical, no-nonsense approach to complex scenarios is taken throughout, breaking down tasks into easily digestible steps. The use of a fictional retail analyst 'Scott' helps to provide accessible examples of practice. Advanced Customer Analytics does not skirt around the complexities of this subject but offers conceptual support to steer retail marketers towards making the right choices for analysing their data. Online resources include a selection of datasets to support specific chapters.
EUR 46,25
Convertire valutaQuantità: Più di 20 disponibili
Aggiungi al carrelloPaperback. Condizione: New. Who is most likely to buy and what is the best way to target them? How can I use both consumer analytics and modelling to improve the impact of marketing campaigns? Marketing Analytics takes you step-by-step through these areas and more. Marketing Analytics enables you to leverage predictive techniques to measure and improve marketing performance. By exploring real-world marketing challenges, it provides clear, jargon-free explanations on how to apply different analytical models for each purpose. From targeted list creation and data segmentation, to testing campaign effectiveness, pricing structures and forecasting demand, it offers a complete resource for how statistics, consumer analytics and modelling can be put to optimal use. This revised and updated third edition of Marketing Analytics contains new material on forecasting, customer touchpoints modelling, and a new focus on customer loyalty. With accessible language throughout, methodologies are simplified to ensure the more complex aspects of data and analytics are fully accessible for any level of application. Supported by a glossary of key terms and supporting resources consisting of datasets, presentation slides for each chapter and a test bank of self-test question, this book supplies a concrete foundation for optimizing marketing analytics for day-to-day business advantage.
EUR 46,76
Convertire valutaQuantità: Più di 20 disponibili
Aggiungi al carrelloPaperback. Condizione: New. Advanced Customer Analytics provides a clear guide to the specific analytical challenges faced by the retail sector. The book covers the nature and scale of data obtained in transactions, relative proximity to the consumer and the need to monitor customer behaviour across multiple channels. The book advocates a category management approach, taking into account the need to understand the consumer mindset through elasticity modelling and discount strategies, as well as targeted marketing and loyalty design.A practical, no-nonsense approach to complex scenarios is taken throughout, breaking down tasks into easily digestible steps. The use of a fictional retail analyst 'Scott' helps to provide accessible examples of practice. Advanced Customer Analytics does not skirt around the complexities of this subject but offers conceptual support to steer retail marketers towards making the right choices for analysing their data. Online resources include a selection of datasets to support specific chapters.
EUR 48,38
Convertire valutaQuantità: Più di 20 disponibili
Aggiungi al carrelloPaperback. Condizione: New. Who is most likely to buy and what is the best way to target them? How can I use both consumer analytics and modelling to improve the impact of marketing campaigns? Marketing Analytics takes you step-by-step through these areas and more. Marketing Analytics enables you to leverage predictive techniques to measure and improve marketing performance. By exploring real-world marketing challenges, it provides clear, jargon-free explanations on how to apply different analytical models for each purpose. From targeted list creation and data segmentation, to testing campaign effectiveness, pricing structures and forecasting demand, it offers a complete resource for how statistics, consumer analytics and modelling can be put to optimal use. This revised and updated third edition of Marketing Analytics contains new material on forecasting, customer touchpoints modelling, and a new focus on customer loyalty. With accessible language throughout, methodologies are simplified to ensure the more complex aspects of data and analytics are fully accessible for any level of application. Supported by a glossary of key terms and supporting resources consisting of datasets, presentation slides for each chapter and a test bank of self-test question, this book supplies a concrete foundation for optimizing marketing analytics for day-to-day business advantage.
EUR 47,71
Convertire valutaQuantità: Più di 20 disponibili
Aggiungi al carrelloPaperback. Condizione: New. Who is most likely to buy and what is the best way to target them? How can I use both consumer analytics and modelling to improve the impact of marketing campaigns? Marketing Analytics takes you step-by-step through these areas and more. Marketing Analytics enables you to leverage predictive techniques to measure and improve marketing performance. By exploring real-world marketing challenges, it provides clear, jargon-free explanations on how to apply different analytical models for each purpose. From targeted list creation and data segmentation, to testing campaign effectiveness, pricing structures and forecasting demand, it offers a complete resource for how statistics, consumer analytics and modelling can be put to optimal use. This revised and updated third edition of Marketing Analytics contains new material on forecasting, customer touchpoints modelling, and a new focus on customer loyalty. With accessible language throughout, methodologies are simplified to ensure the more complex aspects of data and analytics are fully accessible for any level of application. Supported by a glossary of key terms and supporting resources consisting of datasets, presentation slides for each chapter and a test bank of self-test question, this book supplies a concrete foundation for optimizing marketing analytics for day-to-day business advantage.