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Editore: Plume, 1993
ISBN 10: 0452269385ISBN 13: 9780452269385
Da: Goodwill Books, Hillsboro, OR, U.S.A.
Libro
paperback. Condizione: Acceptable. Fairly worn, but readable and intact. If applicable: Dust jacket, disc or access code may not be included.
Editore: Plume, 1993
ISBN 10: 0452269385ISBN 13: 9780452269385
Da: Green Street Books, San Jose, CA, U.S.A.
Libro
Condizione: Good. .
Editore: Plume, 1993
ISBN 10: 0452269385ISBN 13: 9780452269385
Da: HPB Inc., Dallas, TX, U.S.A.
Libro
Paperback. Condizione: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!.
Editore: Plume, 1993
ISBN 10: 0452269385ISBN 13: 9780452269385
Da: St Vincent de Paul of Lane County, Eugene, OR, U.S.A.
Libro
Condizione: Very Good. Paperback A well-cared-for item that has seen limited use but remains in better than average cosmetic condition. The item is complete, and without major damage. It may have limited signs of use. Packed with care, shipped promptly.
Editore: Plume, 1993
ISBN 10: 0452269385ISBN 13: 9780452269385
Da: Book Alley, Pasadena, CA, U.S.A.
Libro
Paperback. Condizione: Very Good. Gently used with minor cover wear. No markings, binding is tight.
ISBN 10: 3593349485ISBN 13: 9783593349480
Da: medimops, Berlin, Germania
Libro
Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present.
Editore: Plume, 1993
ISBN 10: 0452269385ISBN 13: 9780452269385
Da: GF Books, Inc., Hawthorne, CA, U.S.A.
Libro
Condizione: Good. Book is in Used-Good condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain limited notes and highlighting. 1.15.
Editore: Plume, 1993
ISBN 10: 0452269385ISBN 13: 9780452269385
Da: Books Unplugged, Amherst, NY, U.S.A.
Libro
Condizione: Good. Buy with confidence! Book is in good condition with minor wear to the pages, binding, and minor marks within.
Editore: Plume, 1993
ISBN 10: 0452269385ISBN 13: 9780452269385
Da: Irish Booksellers, Portland, ME, U.S.A.
Libro
Condizione: Good. SHIPS FROM USA. Used books have different signs of use and do not include supplemental materials such as CDs, Dvds, Access Codes, charts or any other extra material. All used books might have various degrees of writing, highliting and wear and tear and possibly be an ex-library with the usual stickers and stamps. Dust Jackets are not guaranteed and when still present, they will have various degrees of tear and damage. All images are Stock Photos, not of the actual item. book.
Editore: Plume, 1993
ISBN 10: 0452269385ISBN 13: 9780452269385
Da: GoldenDragon, Houston, TX, U.S.A.
Libro
Paperback. Condizione: very good. Very Good Copy. Fast Shipment.
Editore: Plume, 1993
ISBN 10: 0452269385ISBN 13: 9780452269385
Da: Books of the Smoky Mountains, Del Rio, TN, U.S.A.
Libro
Condizione: very good. Gently used book with ongoing seller support until you're fully satisfied with your purchase.
Editore: Doubleday, 1991
ISBN 10: 0385414862ISBN 13: 9780385414869
Da: BUCHSERVICE / ANTIQUARIAT Lars Lutzer, Wahlstedt, Germania
Libro
Hardcover. Condizione: gut. 1991. promotion campaigns Sales Vertrieb Werbung Marketing Ogilvy on Advertising From Kirkus Reviews Famous adman Lois (George, Be Careful, 1972, also coauthored with Pitts), currently head honcho of the Lois/GGK agency, hawks his wares with all the insistence of a rock star bawling, ``I want my MTV'' (a campaign for which he proudly takes the rap). It's Lois's thesis that great advertising requires one ``big idea.'' This is a book about advertising, all right, but don't look for much practical instruction--unless it's thisTo be as successful as Lois has been, simply be a genius like Lois. Unstinting in his own praise, Lois proudly recounts each of his many campaigns as ``an extraordinary tour de force,'' a ``brilliant strategy,'' ``skillful,'' and so forth ad nauseam. It's enough to make Muhammad Ali blush. Read about how Lois saved cable TV, the airline industry, Xerox, the Greek tourist business, The New York Herald Tribune, and Dilly Beans. ``Hip'' and ``sassy,'' the ``crazy Greek'' (as he likes to characterize himself) claims it was he who sold a Nazi car (Volkswagen) to New York Jews and kept USA Today on the stands. And don't forget those wonderful Esquire covers. His way of asserting a proposition``If you don't agree it's possible, stop reading.'' There are a few anecdotes, but nothing without the headliner Lois. Strangely, he becomes almost engaging in his single-minded devotion to self. In his first few pages, Lois offers a ``distinct break-away from the David Ogilvy `school' of advertising.'' Indeed, he seems to have an attitude about ``the reigning magistrate,'' Ogilvy. It's interesting to note, then, that early in Ogilvy on Advertising (1983), the magistrate asks, in bold-face type (you guessed it)``What's the big idea?'' An incredibly immodest, modestly credible promotion by a durable ``creative'' huckster, perhaps more revealing than intended. What's the Big Idea? How to Win With Outrageous Ideas (That Sell!) George Lois Bill Pitts Xerox USA Doubleday In englischer Sprache. 288 pages. 23,6 x 15,2 x 2,5 cm.
Editore: Plume, 1993
ISBN 10: 0452269385ISBN 13: 9780452269385
Da: Wizard Books, Long Beach, CA, U.S.A.
Libro
Paperback. Condizione: new. New.
Editore: Campus Verlag 08.1993., 1993
ISBN 10: 3593349485ISBN 13: 9783593349480
Da: Schürmann und Kiewning GbR, Naumburg, Germania
Libro
hardcover. Condizione: Sehr gut. Auflage: 1. 266 Seiten Sprache: Deutsch Gewicht in Gramm: 518.
Editore: Plume, 1993
ISBN 10: 0452269385ISBN 13: 9780452269385
Da: GoldenWavesOfBooks, Fayetteville, TX, U.S.A.
Libro
Paperback. Condizione: new. New. Fast Shipping and good customer service.
Editore: Harry N Abrams Inc, 1977
ISBN 10: 0810903733ISBN 13: 9780810903739
Da: Books Unplugged, Amherst, NY, U.S.A.
Libro
Condizione: Good. Buy with confidence! Book is in good condition with minor wear to the pages, binding, and minor marks within 6.5.
Editore: Harry N Abrams Inc, 1977
ISBN 10: 0810903733ISBN 13: 9780810903739
Da: Books Unplugged, Amherst, NY, U.S.A.
Libro
Condizione: Fair. Buy with confidence! Book is in acceptable condition with wear to the pages, binding, and some marks within 6.5.
Editore: Plume, 1993
ISBN 10: 0452269385ISBN 13: 9780452269385
Da: Save With Sam, North Miami, FL, U.S.A.
Libro
Paperback. Condizione: New. Brand New!.
Editore: Harry N Abrams Inc, 1977
ISBN 10: 0810903733ISBN 13: 9780810903739
Da: GoldenWavesOfBooks, Fayetteville, TX, U.S.A.
Libro
Hardcover. Condizione: new. New. Fast Shipping and good customer service.
Editore: Harry N Abrams Inc, 1977
ISBN 10: 0810903733ISBN 13: 9780810903739
Da: GF Books, Inc., Hawthorne, CA, U.S.A.
Libro
Condizione: New. Book is in NEW condition. 6.5.
Editore: New York: Harry N. Abrams Inc., [1977]., 1977
Da: D & E LAKE LTD. (ABAC/ILAB), Toronto, ON, Canada
Prima edizione
Hardcover. Condizione: Very Good. Dust Jacket Included. 1st Edition. Square 4to. pp. 330. profusely illus. in colour & b/w. some fold-out illus. index. cloth. dw. (bit shaken, tear to rear upper outer corner with tape repairs). First Edition.
Editore: Harry N Abrams Inc, 1977
ISBN 10: 0810903733ISBN 13: 9780810903739
Da: Book Deals, Tucson, AZ, U.S.A.
Libro
Condizione: Fair. Acceptable/Fair condition. Book is worn, but the pages are complete, and the text is legible. Has wear to binding and pages, may be ex-library. 6.5.
Data di pubblicazione: 1997
Da: LibreriaElcosteño, Ciudad de Buenos Aires, BA, Argentina
Tapa Blanda. Condizione: Bien. IMAGENES: En caso que no exista imagen de tapa. no dude en solicitarla. Ejemplar Usado, puede (o no) contener signos de uso como firma, anotaciones o subrayados, consultenos para mayor informacion del estado.
ISBN 10: 8520004083ISBN 13: 9788520004081
Da: LibreriaElcosteño, Ciudad de Buenos Aires, BA, Argentina
Libro
Tapa Blanda. Condizione: Bien. IMAGENES: En caso que no exista imagen de tapa. no dude en solicitarla. Ejemplar Usado, puede (o no) contener signos de uso como firma, anotaciones o subrayados, consultenos para mayor informacion del estado.
Editore: Campus Verlag, 1993
ISBN 10: 3593349485ISBN 13: 9783593349480
Da: BUCHSERVICE / ANTIQUARIAT Lars Lutzer, Wahlstedt, Germania
Libro
Hardcover. Condizione: gut. 1993. Die zündende IdeeMit Frechheit werben (und verkaufen!) [Gebundene Ausgabe] George Lois (Autor), Bill Pitts (Autor), Patricia Künzel (Übersetzer) In deutscher Sprache. 266 pages. 22,8 x 15,6 x 2,2 cm.
Da: LibreriaElcosteño, Ciudad de Buenos Aires, BA, Argentina
Tapa Blanda. Condizione: Bien. IMAGENES: En caso que no exista imagen de tapa. no dude en solicitarla. Ejemplar Usado, puede (o no) contener signos de uso como firma, anotaciones o subrayados, consultenos para mayor informacion del estado.