Editore: Routledge, 2014
Da: Books in my Basket, New Delhi, India
Soft cover. Condizione: New. International Edition. Destination marketing is more challenging than other goods and services. The basis of competitive advantage shifts from tourism resources only (destination marketing) to a location-based or city-wide integrated management (place marketing). In this book, tourism scholars Metin Kozak and Seyhmus Baloglu discuss and synthesize theories, models, techniques, and principles for strategic marketing and management of tourist destinations, and demonstrate ways in which to further develop the concept of destination competitiveness for application within these destinations. The authors highlight the need for managing brand equity, tourist experience, and information systems, as well as involving internal and external stakeholders in strategic planning and implementation. This book offers practical information directly related to the tourism industry, using the examples of real-world cases to bridge marketing theory with practice. With its international focus and applications for developing a competitive advantage in today s global marketplace, this research will be indispensable to students and scholars of tourism, hospitality, and leisure and recreation programs, as well as practitioners within these industries. International Edition.
Editore: Routledge, 2012
ISBN 10: 0415811481 ISBN 13: 9780415811484
Da: GreatBookPrices, Columbia, MD, U.S.A.
Condizione: As New. Unread book in perfect condition.
Editore: Taylor & Francis Group, 2012
ISBN 10: 0415811481 ISBN 13: 9780415811484
Da: Biblios, Frankfurt am main, HESSE, Germania
Condizione: New.
Editore: Routledge, 2012
ISBN 10: 0415811481 ISBN 13: 9780415811484
Da: GreatBookPrices, Columbia, MD, U.S.A.
Condizione: New.
Editore: Routledge, 2012
ISBN 10: 0415811481 ISBN 13: 9780415811484
Da: Revaluation Books, Exeter, Regno Unito
Paperback. Condizione: Brand New. reprint edition. 242 pages. 8.75x5.75x0.50 inches. In Stock.
Editore: Routledge, 2012
ISBN 10: 0415811481 ISBN 13: 9780415811484
Da: GreatBookPricesUK, Castle Donington, DERBY, Regno Unito
Condizione: New.
Editore: Routledge, 2012
ISBN 10: 0415811481 ISBN 13: 9780415811484
Da: Revaluation Books, Exeter, Regno Unito
Paperback. Condizione: Brand New. reprint edition. 242 pages. 8.75x5.75x0.50 inches. In Stock.
Editore: Routledge, 2012
ISBN 10: 0415811481 ISBN 13: 9780415811484
Da: GreatBookPricesUK, Castle Donington, DERBY, Regno Unito
Condizione: As New. Unread book in perfect condition.
Editore: Taylor & Francis, 2012
ISBN 10: 0415811481 ISBN 13: 9780415811484
Da: moluna, Greven, Germania
Kartoniert / Broschiert. Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Destination marketing is more challenging than other goods and services. The basis of competitive advantage shifts from tourism resources only (destination marketing) to a location-based or city-wide integrated management (place marketing). In this book,.
Editore: Taylor & Francis Group, 2010
ISBN 10: 0415991714 ISBN 13: 9780415991711
Da: Books Puddle, New York, NY, U.S.A.
Condizione: New. pp. 264.
Editore: Taylor & Francis Group, 2010
ISBN 10: 0415991714 ISBN 13: 9780415991711
Da: Majestic Books, Hounslow, Regno Unito
Condizione: New. pp. 264 Illus. This item is printed on demand.
Editore: Routledge, 2010
ISBN 10: 0415991714 ISBN 13: 9780415991711
Da: Lucky's Textbooks, Dallas, TX, U.S.A.
Condizione: New.
Editore: Routledge, 2010
ISBN 10: 0415991714 ISBN 13: 9780415991711
Da: Mispah books, Redhill, SURRE, Regno Unito
Hardcover. Condizione: Like New. Like New. book.
Editore: Taylor & Francis, 2010
ISBN 10: 0415991714 ISBN 13: 9780415991711
Da: moluna, Greven, Germania
Gebunden. Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Destination marketing is more challenging than other goods and services. The basis of competitive advantage shifts from tourism resources only (destination marketing) to a location-based or city-wide integrated management (place marketing). In this book,.
Editore: Routledge, 2010
ISBN 10: 0415991714 ISBN 13: 9780415991711
Da: Revaluation Books, Exeter, Regno Unito
Hardcover. Condizione: Brand New. 1st edition. 262 pages. 4.40x2.80x0.90 inches. In Stock.
Editore: Routledge, 2010
ISBN 10: 0415991714 ISBN 13: 9780415991711
Da: Best Price, Torrance, CA, U.S.A.
Condizione: New. New.
Editore: Routledge, 2010
ISBN 10: 0415991714 ISBN 13: 9780415991711
Da: Revaluation Books, Exeter, Regno Unito
Hardcover. Condizione: Brand New. 1st edition. 262 pages. 4.40x2.80x0.90 inches. In Stock.