Editore: VDM Verlag Dr. Müller, 2010
ISBN 10: 3639258517 ISBN 13: 9783639258516
Da: Lucky's Textbooks, Dallas, TX, U.S.A.
Condizione: New.
Editore: VDM Verlag Dr. Müller 01/y /12 M, 2010
ISBN 10: 3639258517 ISBN 13: 9783639258516
Da: AwesomeBooks, Wallingford, Regno Unito
Condizione: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .
Editore: VDM Verlag Dr. Müller 01/y /12 M, 2010
ISBN 10: 3639258517 ISBN 13: 9783639258516
Da: Bahamut Media, Reading, Regno Unito
Condizione: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee.
Editore: VDM Verlag Dr. Müller, 2010
ISBN 10: 3639258517 ISBN 13: 9783639258516
Da: PBShop.store UK, Fairford, GLOS, Regno Unito
PAP. Condizione: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Editore: VDM Verlag, 2010
ISBN 10: 3639258517 ISBN 13: 9783639258516
Da: Ria Christie Collections, Uxbridge, Regno Unito
Condizione: NEW. PRINT ON DEMAND Book; New; Fast Shipping from the UK. No. book.
Editore: VDM Verlag 2010-05, 2010
ISBN 10: 3639258517 ISBN 13: 9783639258516
Da: Chiron Media, Wallingford, Regno Unito
PF. Condizione: New.
Editore: VDM Verlag Dr. Müller, 2010
ISBN 10: 3639258517 ISBN 13: 9783639258516
Da: PBShop.store US, Wood Dale, IL, U.S.A.
PAP. Condizione: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Editore: VDM Verlag Dr. Müller, 2010
ISBN 10: 3639258517 ISBN 13: 9783639258516
Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germania
Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Brand managers are challenged everday to keep up with the consumers' needs. This is especially true for such a demanding clientele as the luxury brand customers. This book examines the characteristics and marketing principles regarding the management of luxury brands. Since the sector of luxury goods ranges from cars, to food and furniture, the book focuses on the textile sector of the luxury market. The goal is to outline special characteristics and dynamics in the fashion industry and to develop practical implications for the strategic management of luxury fashion brands. Current changes in society, socio- and psycho-economic approaches as well as special features of the luxury textile industry provide a basis for the developed guidelines. The implications are shown by the six Ps in Marketing - Product, Price, Place, Promotion, People and Positioning. 88 pp. Englisch.
Editore: VDM Verlag Dr. Müller, 2010
ISBN 10: 3639258517 ISBN 13: 9783639258516
Da: AHA-BUCH GmbH, Einbeck, Germania
Taschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Brand managers are challenged everday to keep up with the consumers' needs. This is especially true for such a demanding clientele as the luxury brand customers. This book examines the characteristics and marketing principles regarding the management of luxury brands. Since the sector of luxury goods ranges from cars, to food and furniture, the book focuses on the textile sector of the luxury market. The goal is to outline special characteristics and dynamics in the fashion industry and to develop practical implications for the strategic management of luxury fashion brands. Current changes in society, socio- and psycho-economic approaches as well as special features of the luxury textile industry provide a basis for the developed guidelines. The implications are shown by the six Ps in Marketing - Product, Price, Place, Promotion, People and Positioning.
Editore: VDM Verlag Dr. Müller, 2010
ISBN 10: 3639258517 ISBN 13: 9783639258516
Da: moluna, Greven, Germania
Kartoniert / Broschiert. Condizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Glaser Rebecca ElenaRebecca Elena Glaser, B.A. of Arts: Bachelor in Corporate Management and Economics an der Zeppelin University, Friedrichshafen. Praktika in China, Indien und Amerika. Seit 2010 Master in Luxury and Fashion Managem.
Editore: VDM Verlag Dr. Müller, 2010
ISBN 10: 3639258517 ISBN 13: 9783639258516
Da: Mispah books, Redhill, SURRE, Regno Unito
Paperback. Condizione: USED_ASNEW. Like New. book.