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Editore: Oxford Univ Pr, 2016
ISBN 10: 0198703651ISBN 13: 9780198703655
Da: SecondSale, Montgomery, IL, U.S.A.
Libro
Condizione: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.
Editore: Oxford Univ Pr, 2016
ISBN 10: 0198703651ISBN 13: 9780198703655
Da: SecondSale, Montgomery, IL, U.S.A.
Libro
Condizione: Very Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.
Editore: Oxford University Press, United Kingdom, Oxford, 2015
ISBN 10: 0198704208ISBN 13: 9780198704201
Da: WorldofBooks, Goring-By-Sea, WS, Regno Unito
Libro
Paperback. Condizione: Very Good. Strategic Brand Management, 3e uniquely analyses the social and cultural aspects of brand strategy and its influence on consumer perceptions around the world. Written by experts in the field, it is designed to ensure students are confident in analysing traditional ideas of brand equity and positioning and are able to understand the emotional and cultural connections brands create and employ. The book's innovative framework separates a brand's concept into its functional and emotional parts to give students a complete understanding of how brands operate and compete for consumer loyalty. In addition, brand management theory is applied to a wealth of engaging real-life case studies and full colour images clearly illustrate brand strategies in action. Diverse and dynamic examples include Red Bull, Fiat, and Virgin, as well as innovative Australian stationery brands, Scandinavian coffee companies, and international retail giants. As a result, Strategic Brand Management is the complete and essential textbook for students aiming to develop their academic and professional skills and learn more about this challenging and profitable industry. This textbook is accompanied by an integrated Online Resource Centre: For students: - Apply your research skills and widen your understanding of real-world brand management with our range of web exercises. - Connect to relevant and reliable sources of online information using our chapter-by-chapter web links. For registered lecturers: - Adapt the accompanying PowerPoint slides as a basis for lecture presentations, or for use as hand-outs in class. - Access links to a range of relevant articles, YouTube videos, and websites to support your teaching. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Editore: Oxford University Press, 2012
ISBN 10: 0199605580ISBN 13: 9780199605583
Da: HPB-Red, Dallas, TX, U.S.A.
Libro
Paperback. Condizione: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!.
Editore: Oxford University Press, 2009
ISBN 10: 0199532575ISBN 13: 9780199532575
Da: WorldofBooks, Goring-By-Sea, WS, Regno Unito
Libro
Paperback. Condizione: Fair. A readable copy of the book which may include some defects such as highlighting and notes. Cover and pages may be creased and show discolouration.
Editore: Oxford University Press, United Kingdom, Oxford, 2011
ISBN 10: 019956521XISBN 13: 9780199565214
Da: WorldofBooks, Goring-By-Sea, WS, Regno Unito
Libro
Paperback. Condizione: Very Good. Strategic Brand Management approaches the subject of brand management from a unique socio-cultural perspective, providing students with an understanding of the dynamics of the subject and enabling them to engage with the issues that lie within. Whilst adopting this innovative framework, the book also integrates more traditional notions of the brand in terms of equity and positioning. Building on a solid theoretical underpinning, it provides a rigorous grounding in the subject of brand management. The theory is applied to examples throughout, enabling students to understand the practical application of Brand Management, whilst the framework for the book separates a brand's concept into functional and emotional parts. By using a wealth of new and up-to-date illustrative examples and case material that will appeal to international and UK students, the authors have ensured the text remains not only cutting edge in terms of academic theory but accessible for student readers. The wide experience of the author team, from consulting with industry and teaching on demanding MBA and executive development courses, means that the complex and exciting ideas presented in this edition are firmly grounded in managerial implications and applications. For this edition the authors have provided much greater integration between the book and the online resource centre by linking examples and brands used in the text to the URLs provided on the lecturer resource, thus allowing students ready access to examples that contextualise the theory. The new edition of the text will be supported by a completely updated and expanded Online Resource Centre: Student Resources: Web links (new) Web exercises (new) Glossary of terms Lecturer Resources: Powerpoint slides (updated & extended) Resource Box - links and references for multi media / print / film / TV clips that are relevant for lecturers to demonstrate strategic branding issues. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Editore: Oxford University Press, USA, 2011
ISBN 10: 019956521XISBN 13: 9780199565214
Da: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Libro
Paperback. Condizione: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.55.
Editore: OUP Oxford, 2015
ISBN 10: 0198704208ISBN 13: 9780198704201
Da: WeBuyBooks, Rossendale, LANCS, Regno Unito
Libro
Condizione: Good. Most items will be dispatched the same or the next working day.
Editore: OUP Oxford, 2011
ISBN 10: 019956521XISBN 13: 9780199565214
Da: WeBuyBooks, Rossendale, LANCS, Regno Unito
Libro
Condizione: Good. Most items will be dispatched the same or the next working day. Small Tears to the Dust Jacket, Slipcase, or cover.
Editore: OUP Oxford, 2011
ISBN 10: 019956521XISBN 13: 9780199565214
Da: Reuseabook, Gloucester, GLOS, Regno Unito
Libro
Paperback. Condizione: Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine.
Editore: OUP Oxford, 2016
ISBN 10: 0198703651ISBN 13: 9780198703655
Da: WeBuyBooks, Rossendale, LANCS, Regno Unito
Libro
Condizione: Good. Most items will be dispatched the same or the next working day.
Editore: Oxford University Press, USA, 2012
ISBN 10: 0199605580ISBN 13: 9780199605583
Da: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Libro
Paperback. Condizione: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.9.
Editore: OUP Oxford, 2015
ISBN 10: 0198704208ISBN 13: 9780198704201
Da: AwesomeBooks, Wallingford, Regno Unito
Libro
Paperback. Condizione: Very Good. Strategic Brand Management This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .
Editore: Oxford University Press, 2011
ISBN 10: 019956521XISBN 13: 9780199565214
Da: medimops, Berlin, Germania
Libro
Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present.
Editore: Oxford University Press, USA, 2011
ISBN 10: 019956521XISBN 13: 9780199565214
Da: Ergodebooks, Houston, TX, U.S.A.
Libro
Paperback. Condizione: Good.
Editore: OUP Oxford 30/07/2015, 2015
ISBN 10: 0198704208ISBN 13: 9780198704201
Da: Bahamut Media, Reading, Regno Unito
Libro
Paperback. Condizione: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee.
Editore: Oxford University Press, 2015
ISBN 10: 0198704208ISBN 13: 9780198704201
Da: Books Unplugged, Amherst, NY, U.S.A.
Libro
Condizione: Good. Buy with confidence! Book is in good condition with minor wear to the pages, binding, and minor marks within.
Editore: Oxford University Press, 2015
ISBN 10: 0198704208ISBN 13: 9780198704201
Da: GF Books, Inc., Hawthorne, CA, U.S.A.
Libro
Condizione: Very Good. Book is in Used-VeryGood condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain very limited notes and highlighting. 0.79.
Editore: Oxford University Press, 2012
ISBN 10: 0199605580ISBN 13: 9780199605583
Da: medimops, Berlin, Germania
Libro
Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages.
Editore: Oxford University Press, 2016
ISBN 10: 0198703651ISBN 13: 9780198703655
Da: Phatpocket Limited, Waltham Abbey, HERTS, Regno Unito
Libro
Condizione: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions.
Editore: Oxford University Press, 2007
ISBN 10: 0199260001ISBN 13: 9780199260003
Da: Phatpocket Limited, Waltham Abbey, HERTS, Regno Unito
Libro
Condizione: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions.
Editore: Oxford University Press, 2021
ISBN 10: 0198835612ISBN 13: 9780198835615
Da: Phatpocket Limited, Waltham Abbey, HERTS, Regno Unito
Libro
Condizione: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions.
Editore: Oup Oxford, 2011
ISBN 10: 019956521XISBN 13: 9780199565214
Da: Anybook.com, Lincoln, Regno Unito
Libro
Condizione: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains highlighter markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,800grams, ISBN:9780199565214.
Editore: Oxford University Press, 2012
ISBN 10: 0199605580ISBN 13: 9780199605583
Da: Irish Booksellers, Portland, ME, U.S.A.
Libro
Condizione: Good. SHIPS FROM USA. Used books have different signs of use and do not include supplemental materials such as CDs, Dvds, Access Codes, charts or any other extra material. All used books might have various degrees of writing, highliting and wear and tear and possibly be an ex-library with the usual stickers and stamps. Dust Jackets are not guaranteed and when still present, they will have various degrees of tear and damage. All images are Stock Photos, not of the actual item. book.
Editore: Oxford University Press, 2012
ISBN 10: 0199605580ISBN 13: 9780199605583
Da: Irish Booksellers, Portland, ME, U.S.A.
Libro
Condizione: Good. SHIPS FROM USA. Used books have different signs of use and do not include supplemental materials such as CDs, Dvds, Access Codes, charts or any other extra material. All used books might have various degrees of writing, highliting and wear and tear and possibly be an ex-library with the usual stickers and stamps. Dust Jackets are not guaranteed and when still present, they will have various degrees of tear and damage. All images are Stock Photos, not of the actual item. book.
Editore: Oxford University Press, 2018
ISBN 10: 019879780XISBN 13: 9780198797807
Da: Textbooks_Source, Columbia, MO, U.S.A.
Libro
Paperback. Condizione: Good. 4th Edition. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
Editore: Oxford University Press, 2018
ISBN 10: 019879780XISBN 13: 9780198797807
Da: Ergodebooks, Houston, TX, U.S.A.
Libro
Paperback. Condizione: Used: Good.
Editore: Oxford University Press, 2016
ISBN 10: 0198703651ISBN 13: 9780198703655
Da: One Planet Books, Columbia, MO, U.S.A.
Libro
paperback. Condizione: Like New. 5th Edition. Ships in a BOX from Central Missouri! Like Brand NEW. No tears, highlighting or writing because it's never been used! May have minor shelf wear. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
Editore: Oxford University Press, 2021
ISBN 10: 0198835612ISBN 13: 9780198835615
Da: Romtrade Corp., STERLING HEIGHTS, MI, U.S.A.
Libro
Condizione: New. Brand New Original US Edition.We Ship to PO BOX Address also. EXPEDITED shipping option also available for faster delivery.This item may ship from the US or other locations in India depending on your location and availability.
Editore: Oxford University Press, 2021
ISBN 10: 0198835612ISBN 13: 9780198835615
Da: GF Books, Inc., Hawthorne, CA, U.S.A.
Libro
Condizione: Good. Book is in Used-Good condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain limited notes and highlighting. 2.16.