Lingua: Inglese
Editore: Emerald Group Publishing Limited, 2012
ISBN 10: 1780523343 ISBN 13: 9781780523347
Da: Skoob-ebooks, Pontiac, QC, Canada
EUR 38,20
Quantità: 1 disponibili
Aggiungi al carrelloHardcover. Condizione: Very Good. Minor wear only. The pages are clean with no highlighting or writing detected. 30-day returns. Shipments destined outside Canada may be subject to duties in the country where the customer resides.; 174 X 36 X 246 millimeters; 350 pages; R0 s0.
Condizione: Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service.
EUR 68,89
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Aggiungi al carrelloCondizione: New.
Lingua: Inglese
Editore: Springer International Publishing AG, CH, 2016
ISBN 10: 3319312855 ISBN 13: 9783319312859
Da: Rarewaves.com USA, London, LONDO, Regno Unito
EUR 71,21
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Aggiungi al carrelloPaperback. Condizione: New. 1st ed. 2016.
Lingua: Inglese
Editore: Information Science Reference, 2011
ISBN 10: 1609606019 ISBN 13: 9781609606015
Da: Basi6 International, Irving, TX, U.S.A.
Condizione: Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service.
Da: Ria Christie Collections, Uxbridge, Regno Unito
EUR 64,36
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Aggiungi al carrelloCondizione: New. In.
Da: Chiron Media, Wallingford, Regno Unito
EUR 62,13
Quantità: 10 disponibili
Aggiungi al carrelloPaperback. Condizione: New.
Da: GreatBookPricesUK, Woodford Green, Regno Unito
EUR 65,06
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Aggiungi al carrelloCondizione: New.
Lingua: Inglese
Editore: Springer-Verlag New York Inc, 2016
ISBN 10: 3319312855 ISBN 13: 9783319312859
Da: Revaluation Books, Exeter, Regno Unito
EUR 81,79
Quantità: 2 disponibili
Aggiungi al carrelloPaperback. Condizione: Brand New. 132 pages. 9.00x6.00x0.40 inches. In Stock.
Lingua: Inglese
Editore: Springer International Publishing, Springer International Publishing, 2016
ISBN 10: 3319312855 ISBN 13: 9783319312859
Da: AHA-BUCH GmbH, Einbeck, Germania
EUR 58,84
Quantità: 1 disponibili
Aggiungi al carrelloTaschenbuch. Condizione: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book attempts to address, explore, and conceptualize the epistemological paradigms of SMS as an alternative marketing channel or in combination with other existing traditional channels. It promotes a multichannel strategy in the light of synthesized marketing distribution, consumer behavior, and information and communication technology (ICT)-related behavioral theory to develop, establish, and launch a guiding theory and practice for this emerging area. Usage of mobile phones and hand-held wireless devices is growing and diffusing so quickly that 21st century marketing managers find a great potential for this wireless channel to be the most effective media for maintaining a consumer relationship that provides the highest quality service. The emergence of SMS-based direct marketing as a distinct channel or embedded with other channels is characterized by several issues, challenges, barriers, and limitations. This book examines and postulates the following interrelatedissues related to wireless marketing (particularly the SMS-based marketing channel): (i) Consumer behavior for mobile phone SMS - perception, exposure, and attention; (ii) Consumer attitudes toward SMS-based marketing channels; (iii) The scope of SMS to meet consumer service output demands from an online channel; (iv) Consumer selection criteria for mobile phone SMS channel structure; (v) Mobile channel structure as an efficient and effective consumer interaction mode; and (vi) Consumer multichannel behavior. It is important to use the SMS-based mobile channel as a radical tool of interactive marketing and seamless service marketing, as there is the opportunity to maximize, until now, unutilized benefits of this efficient and popular direct marketing channel.
Da: GreatBookPricesUK, Woodford Green, Regno Unito
EUR 114,32
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Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.
Da: Mispah books, Redhill, SURRE, Regno Unito
EUR 104,90
Quantità: 1 disponibili
Aggiungi al carrelloPaperback. Condizione: Like New. LIKE NEW. SHIPS FROM MULTIPLE LOCATIONS. book.
EUR 135,16
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Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.
Lingua: Inglese
Editore: Springer International Publishing AG, CH, 2016
ISBN 10: 3319312855 ISBN 13: 9783319312859
Da: Rarewaves.com UK, London, Regno Unito
EUR 65,29
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Aggiungi al carrelloPaperback. Condizione: New. 1st ed. 2016.
Lingua: Inglese
Editore: Information Science Reference, 2009
ISBN 10: 160566412X ISBN 13: 9781605664125
Da: Ria Christie Collections, Uxbridge, Regno Unito
EUR 160,67
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Lingua: Inglese
Editore: Information Science Reference, 2009
ISBN 10: 160566412X ISBN 13: 9781605664125
Da: GreatBookPrices, Columbia, MD, U.S.A.
EUR 174,87
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Aggiungi al carrelloCondizione: New.
Lingua: Inglese
Editore: Information Science Reference, 2009
ISBN 10: 160566412X ISBN 13: 9781605664125
Da: GreatBookPricesUK, Woodford Green, Regno Unito
EUR 160,66
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Aggiungi al carrelloCondizione: New.
Lingua: Inglese
Editore: Information Science Reference, 2009
ISBN 10: 160566412X ISBN 13: 9781605664125
Da: GreatBookPrices, Columbia, MD, U.S.A.
EUR 182,42
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Da: Ria Christie Collections, Uxbridge, Regno Unito
EUR 170,82
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Da: GreatBookPrices, Columbia, MD, U.S.A.
EUR 185,64
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Aggiungi al carrelloCondizione: New.
Da: GreatBookPricesUK, Woodford Green, Regno Unito
EUR 170,81
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Aggiungi al carrelloCondizione: New.
Lingua: Inglese
Editore: Information Science Reference, 2011
ISBN 10: 1609606019 ISBN 13: 9781609606015
Da: Ria Christie Collections, Uxbridge, Regno Unito
EUR 175,19
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Aggiungi al carrelloCondizione: New. In.
Da: GreatBookPricesUK, Woodford Green, Regno Unito
EUR 185,04
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.
Lingua: Inglese
Editore: Emerald Group Publishing Limited, 2012
ISBN 10: 1780523343 ISBN 13: 9781780523347
Da: Mispah books, Redhill, SURRE, Regno Unito
EUR 175,62
Quantità: 1 disponibili
Aggiungi al carrelloHardcover. Condizione: Like New. Like New. book.
Lingua: Inglese
Editore: Information Science Reference, 2009
ISBN 10: 160566412X ISBN 13: 9781605664125
Da: GreatBookPricesUK, Woodford Green, Regno Unito
EUR 182,13
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.
Lingua: Inglese
Editore: Information Science Reference, 2011
ISBN 10: 1609608488 ISBN 13: 9781609608484
Da: Ria Christie Collections, Uxbridge, Regno Unito
EUR 189,33
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Aggiungi al carrelloCondizione: New. In.
Da: GreatBookPrices, Columbia, MD, U.S.A.
EUR 207,98
Quantità: Più di 20 disponibili
Aggiungi al carrelloCondizione: As New. Unread book in perfect condition.
Lingua: Inglese
Editore: Emerald Publishing Limited, GB, 2012
ISBN 10: 1780523343 ISBN 13: 9781780523347
Da: Rarewaves USA, OSWEGO, IL, U.S.A.
EUR 215,40
Quantità: Più di 20 disponibili
Aggiungi al carrelloHardback. Condizione: New. The progression of information and communication technology (ICT) eGovernment systems has substantial implications for the future of government as we know it. eGov presents major challenges and advantages for policy makers as fundamentally different nations are adopting ICT in public administration reforms in order to capitalize on the benefits of transformational government or electronic government technology. This book investigates the modern political, technological, economic, social, and cultural issues of transformational government. It discusses in detail how interaction through advancing technology such as e-participation, mobile government, social media, web 2.0, and cloud computing has been successfully incorporated into eGov practice. International in scope this book gives practical examples and case studies of eGov implementation in countries across the globe and is the essential reference text for this important topic.
Lingua: Inglese
Editore: Emerald Publishing Limited, GB, 2012
ISBN 10: 1780523343 ISBN 13: 9781780523347
Da: Rarewaves USA United, OSWEGO, IL, U.S.A.
EUR 218,93
Quantità: Più di 20 disponibili
Aggiungi al carrelloHardback. Condizione: New. The progression of information and communication technology (ICT) eGovernment systems has substantial implications for the future of government as we know it. eGov presents major challenges and advantages for policy makers as fundamentally different nations are adopting ICT in public administration reforms in order to capitalize on the benefits of transformational government or electronic government technology. This book investigates the modern political, technological, economic, social, and cultural issues of transformational government. It discusses in detail how interaction through advancing technology such as e-participation, mobile government, social media, web 2.0, and cloud computing has been successfully incorporated into eGov practice. International in scope this book gives practical examples and case studies of eGov implementation in countries across the globe and is the essential reference text for this important topic.
Da: Revaluation Books, Exeter, Regno Unito
EUR 299,35
Quantità: 2 disponibili
Aggiungi al carrelloHardcover. Condizione: Brand New. 548 pages. 9.50x6.75x1.00 inches. In Stock.