Lingua: Inglese
Editore: Springer Nature Switzerland AG, CH, 2023
ISBN 10: 3030924602 ISBN 13: 9783030924607
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Lingua: Inglese
Editore: Springer Nature Switzerland AG, Cham, 2023
ISBN 10: 3030924602 ISBN 13: 9783030924607
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Paperback. Condizione: new. Paperback. This book explains how startups and brands in general can achieve a high level of customer experience (CX) in today's dynamic and competitive times. A well-structured and easy to apply customer experience framework defines customer experience as the start and end point of all business activities. The framework steps and tools (such as NPS, Empathy Map, Customer Journey, Golden Circle, Design Thinking, A/B-Testing) are designed to have a maximum impact on successful company building and the customer experience, which is key to generate first and repeat buyers that become fans of the company. The tools originate from different disciplines, such as management, design, digitisation or psychology as only an interdisciplinary approach enables superior insights for initiating the right customer activities in today's highly competitive times. With this book, it is possible to look at customer experience systematically and derive your own strategy towards success. The following are the main contributions of this book: Provides a clear step-by-step guide to create a customer experience-centric company Introduces most impactful tools that managers can use to successfully complete every step of our framework Guides managers through the process of creating a start-up, which is less about magically coming up with innovative business ideas, but rather about applying proven principles in a new context This book explains how startups and brands in general can achieve a high level of customer experience (CX) in today's dynamic and competitive times. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
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Lingua: Inglese
Editore: Springer Nature Switzerland AG, Cham, 2023
ISBN 10: 3030924602 ISBN 13: 9783030924607
Da: AussieBookSeller, Truganina, VIC, Australia
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Aggiungi al carrelloPaperback. Condizione: new. Paperback. This book explains how startups and brands in general can achieve a high level of customer experience (CX) in today's dynamic and competitive times. A well-structured and easy to apply customer experience framework defines customer experience as the start and end point of all business activities. The framework steps and tools (such as NPS, Empathy Map, Customer Journey, Golden Circle, Design Thinking, A/B-Testing) are designed to have a maximum impact on successful company building and the customer experience, which is key to generate first and repeat buyers that become fans of the company. The tools originate from different disciplines, such as management, design, digitisation or psychology as only an interdisciplinary approach enables superior insights for initiating the right customer activities in today's highly competitive times. With this book, it is possible to look at customer experience systematically and derive your own strategy towards success. The following are the main contributions of this book: Provides a clear step-by-step guide to create a customer experience-centric company Introduces most impactful tools that managers can use to successfully complete every step of our framework Guides managers through the process of creating a start-up, which is less about magically coming up with innovative business ideas, but rather about applying proven principles in a new context This book explains how startups and brands in general can achieve a high level of customer experience (CX) in today's dynamic and competitive times. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
Lingua: Inglese
Editore: Springer, Berlin|Springer International Publishing|Springer, 2023
ISBN 10: 3030924602 ISBN 13: 9783030924607
Da: moluna, Greven, Germania
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Lingua: Inglese
Editore: Springer International Publishing, Springer International Publishing Feb 2023, 2023
ISBN 10: 3030924602 ISBN 13: 9783030924607
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Aggiungi al carrelloTaschenbuch. Condizione: Neu. Neuware -This book explains how startups and brands in general can achieve a high level of customer experience (CX) in today's dynamic and competitive times. A well-structured and easy to apply customer experience framework defines customer experience as the start and end point of all business activities. The framework steps and tools (such as NPS, Empathy Map, Customer Journey, Golden Circle, Design Thinking, A/B-Testing) are designed to have a maximum impact on successful company building and the customer experience, which is key to generate first and repeat buyers that become fans of the company. The tools originate from different disciplines, such as management, design, digitisation or psychology ¿ as only an interdisciplinary approach enables superior insights for initiating the right customer activities in today's highly competitive times. With this book, it is possible to look at customer experience systematically and derive your own strategy towards success.The following are the main contributions of this book: Provides a clear step-by-step guide to create a customer experience-centric company Introduces most impactful tools that managers can use to successfully complete every step of our framework Guides managers through the process of creating a start-up, which is less about magically coming up with innovative business ideas, but rather about applying proven principles in a new contextSpringer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 172 pp. Englisch.