elsevier science technology oxford (936 risultati)

Paperback. Condizione: Very Good. This book is designed primarily for middle and junior managers who deal with financial information without really understanding the content and for students who are studying accounting as a non-specialist subject, for example on a business studies or engineering course. The book will serve as a basic reference to be used throughout the course. It will also be particularly helpful in providing the basic grounding that is required before moving on to the more technical and in-depth study of the subject that may be required on some courses. Students who are embarking on a course of study to become a professional accountant will find this book of major benefit. The book covers the basic principles and techniques of both financial and management accounting, assuming that the reader has no prior knowledge of the subjexts. Written in a clear and concise style the book explains accounting principles and terminiology without the use of technical jargon. There are plenty of opportunities for readers to test their progress with regular review and self-test questions. The second edition includes new material throughout and the number of practical exercises and real-life examples has been expanded. This edition also reflects the requirement for all EU listed companies to comply with International Finacial Reporting Standards. Janet Walker is a Visiting Lecturer in the Faculty of Finance at Cass Business School. She also presents financial awareness courses for CIMA and for other organisations and presents financial awareness seminars in house for a whide varitey of companies. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condizione: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condizione: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condizione: Very Good. Fully updated and in full colour throughout 'The Marketing Plan in Colour: A pictorial guide for managers' is a unique approach to this complex subject, which will both aid understanding and at the same time encourage marketing and other professionals to delve deeper into the planning process. After more than fifty years of marketing theory and practice, marketing planning still remains one of the great, unconquered challenges. This challenge continues to grow as the environments in which companies operate become increasingly hostile, abrasive and dynamic. There is a growing body of evidence to show that the difference between an organization's efficiency and effectiveness (or, in planning terms, the difference between tactics and strategy) is becoming more and more important. Today, successful chief executives and management teams are grasping the absolute necessity of understanding where their companies should be going, with this direction properly articulated in plans that identify and develop those things that make a company significantly and profitably different over time. It is not difficult to spot those organizations that have not adopted this strategic planning orientation. They reorganize with regular monotony, and more and more such firms are being taken over by more enterprising ones that have learned to drive using the strategic planning approach. Such marketing planning will never be easy. Indeed, it grows more difficult by the day. Thousands of readers of the black and white version of this title (in print since 1987) testify to the easy-to-use approach illustrated by a leading cartoonist. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condizione: Very Good. Enables the reader to develop a practical and theoretical understanding of quite complex electronic devices and circuitry. A minimal mathematical ability is assumed with learning taking place using discovery-based methods. The 24 practical investigations provide "hands on" experiments. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condizione: Very Good. This is one of the texts in the "Made Simple" series", offering an easy introduction to statistics. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condizione: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condizione: Very Good. The Brick Development Association has been prominent in fostering the use and appreciation of bricks and quality brickwork. Their "Achieving Successful Brickwork" provides a definitive source of state-of-the-art information throughout the industry. Providing information and advice, mainly through clear annotated diagrams, this book includes black and white illustrations reproduced from the original guide. It features numerous illustrations, including many perspective drawings. The book is written by recognized experts and endorsed by the BDA and is up to date with the latest practices and developments. It is aimed at students taking courses leading to NVQ 2 or 3, such as CGLI 588, trainers and trainees undertaking NVQ training at work and DIY enthusiasts. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condizione: Fair. A readable copy of the book which may include some defects such as highlighting and notes. Cover and pages may be creased and show discolouration.

Paperback. Condizione: Very Good. Successful executives know that marketing as a process and an orientation is a necessity for understanding where to go and how to get there. It is not difficult to spot organizations that have not adopted a marketing approach! So that managers and students can quickly grasp the key principles one of the world's leading marketing educators, Malcolm McDonald has teamed up with an expert cartoonist and educational designer, Peter Morris, to create this short, unique and powerful guide. Using full colour cartoons, packed with ideas and examples, this second edition of Marketing: a pictorial guide for managers is a highly approachable primer. However based as it is on the internationally best selling Marketing Plans textbook it is also both a rigorous and serious introduction to the subject. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condizione: Very Good. This second edition of Practical Financial Modelling is vital tool for all finance and management professionals whose work involves the production and development of complex spreadsheets and financial models. The author bridges the gap between the Excel manual and financial literature with a wealth of practical advise and useful tips. The book identifies good practice and highlights those areas which are prone to error and inconsistency resulting in a refreshingly simple approach to building and using financial models suitable for novice and experienced modellers. By using practical worked examples the most effective ways in which problems can be solved are explored. Key themes include: model structure, audit formulae and functions and model use. New to the second edition: Instructive information on Excel 2007 and its enhanced modelling functions and feature; Risk controls in developing and using financial models; Test-yourself modelling problems and applied examples in every chapter; Substantial information related to reporting and charting techniques and an appendix devoted to parallel comparison of how-to in Excel 2003 and 2007. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condizione: Very Good. Color Management for Photographers: Hands on Techniques for Photoshop Users, by Andrew Rodney, addresses the difficult subject of color management in a way that can help you get real work accomplished. This is the first book that moves beyond esoteric color management theory and detailed explanations of how things work to explain how to achieve a desired effect with step-by-step instructions so you can get on with creating and printing successful images. Complete with what-button-to-push-when explanations, this guide will help you navigate color management and further solidify comprehension of techniques with self-paced tutorials that enable you to practice what Rodney preaches. This practical, learn by doing approach is enhanced by the accompanying CD-Rom which includes sample files for practice as well as tutorials and software. Written with the photographer in mind, this book is also a great hands-on guide for graphic designers, those in prepress/print and, more generally, the majority of people who feel color management is too difficult. This book will help to explain this difficult concept in terms you can understand so that you may control and enhance your photographic vision. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condizione: Very Good. Structural analysis is the corner stone of civil engineering and all students must obtain a thorough understanding of the techniques available to analyse and predict stress in any structure. This text provides the student with a comprehensive introduction to all types of structural and stress analysis. Starting from an explanation of the basic principles of statics, normal and shear force and bending moments and torsion. It goes on to examine the different structures in which consideration of these is paramount, from simple pin joints to suspension cables. The properties of materials are outlined and all aspects of beam theory are examined in full. Finally the author discusses the key area of instability in structures. Virtually no prior knowledge of structures is assumed and students requiring an accessible and comprehensive insight into stress analysis will find no better book available. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condizione: Very Good. This popular undergraduate textbook offers students a firm grounding in the fundamentals of biological oceanography. As well as a clear and accessible text, learning is enhanced with numerous illustrations including a colour section, thorough chapter summaries, and questions with answers and comments at the back of the book. The comprehensive coverage of this book encompasses the properties of seawater which affect life in the ocean, classification of marine environments and organisms, phytoplankton and zooplankton, marine food webs, larger marine animals (marine mammals, seabirds and fish), life on the seafloor, and the way in which humans affect marine ecosystems. The second edition has been thoroughly updated, including much data available for the first time in a book at this level. There is also a new chapter on human impacts - from harvesting vast amounts of fish, pollution, and deliberately or accidentally transferring marine organisms to new environments. This book complements the Open University Oceanography Series, also published by Butterworth-Heinemann, and is a set text for the Open University third level course, S330. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condizione: Very Good. Anatomy and Human Movement: Structure and Function, Second Edition, is concerned with the musculoskeletal system and its application to human movement. The design of this new edition builds on the success of the first edition. There has been some reorganization of the text and illustrations for better clarity, as well as new sections on the cardiovascular, respiratory, digestive and urogenital systems, and on the eye and ear. Apart from introductory sections (terminology; components of the musculoskeletal system; embryology; and skin, its appendages and special senses), the book has three sections dealing with the musculoskeletal system: the upper limb, the lower limb, and the head, neck and trunk. In addition there is a fourth section on the nervous system. Each musculoskeletal section is presented in a similar way beginning with a study of the bones, to provide the basic framework of the section. This is followed by a description of the muscles, which are considered in functional groups in an attempt to explain how movement is produced. Finally, the joints are described and discussed, building on the knowledge gained from a consideration of the bones and muscles: this last part of each section also serves to bring together the preceding parts. This book was written for the student of anatomy who wishes to use this knowledge functionally and desires an understanding of the mechanisms enabling movement to take place. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condizione: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condizione: Very Good. * McDonald and Dunbar are the leading author team in this area* Segmentation and marketing mapping are core areas of the marketing syllabus, and there is much that is new as a result of the new segmentation possibilities from e-marketing and e-business* The book has a textbook feel, which highlights the diagrams and market maps (key elements of the book)This is a key book, in a vital area. The Butterworth-Heinemann edition of what was previously published by MacMillian, is a thoroughly revised and updated version. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condizione: Very Good. Whether you're planning to rig up a camera in a back room or you're already working in a production studio, if you're eager to expand your knowledge, this book will guide you through the key techniques of animation you will need to get ahead. This is a lavishly illustrated, step-by-step guide to drawn, model and computer generated animation that will prove inspirational to a wide audience. It offers professional guidance on all aspects of animation - from conceptualisation and script treatments to cut-out animation and puppet-making. Winner of the 1997 Kraszna-Krausz Book Awards Prize for the best book on the Moving Image. The Judges called it "a masterpiece of professional guidance. It employs all the visual techniques of its subject matter to excite as well as to educate. With superb clarity of presentation, it cannot fail to inspire as well as inform animators of the future.". The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condizione: Very Good. Designed primarily for middle and junior management who deal with financial information without really understanding the content; students who are studying accounting as a non-specialist subject, for example on a business studies or engineering course. The book serves as a basic reference to be used throughout the course. It will also be particularly helpful in providing the basic grounding that is required before moving on to the more technical and in-depth study of the subject that may be required on some courses. Students who are embarking on a course of study to become a professional accountant will also find this book of major benefit. In addition to revisions through out, a new new chapter 'Making long-term investment decisions' covering capital investment decisions, extends and rounds out the final part of the book: using Financial Information to Manage a Business. The chapter deals with the investment appraisal process and covers the main investment appraisal techniques from the point of view of a non-specialist: payback periods, accounting rate of return and discounted cash flow methods are just some of the new topics covered. The focus will be on the level of understanding that a non-specialist requires in the work place as such, in keeping with the rest of the book, the chapter includes practical examples and exercises to enhance the reader's understanding. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condizione: Very Good. This text studies how modern-day managers, whether in business or public service, can perform effectively. It takes an international view, exploring management problems in Great Britain, Westem Europe, Japan, and Latin America, and suggests how these problems can be tackled. This is Drucker's most extensive and comprehensive book on management. As a study it aims to prepares all managers for their challenging tasks and responsibilities. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condizione: Good. Focuses on the new forces that are creating tomorrow's society. These are the forces of discontinuity in the social, political and economic landscape. Essentially, Drucker asks the reader, "What must we do to shape tomorrow?". The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine.

Paperback. Condizione: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condizione: Very Good. 'Seawater' has been substantially updated in this second edition to take account of recent developments in marine science. Sections dealing with difficult physical and chemical concepts have been developed on the basis of feedback from the first edition, making this an ideal learning tool for oceanography students.Chapter 1 summarizes the special properties of water and the role of the oceans in the hydraulic cycle. The distribution of temperature and salinity in the oceans and how they influence water density and movements is then discussed. Light and sound in seawater are considered next, along with some uses of acoustics. These are followed by an examination of the composition and behaviour of dissolved constituents, including such topics as residence times, the control of pH, and redox relationships.Finally, the history of seawater and its role in global cycles is reviewed, with special reference to climatic change and the CO2 problem. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condizione: Very Good. Successful projects are the basis for a successful company, but many professionals lack the basic skills required to accomplish this. The IChemE Project Management Subject Group has recognized the need to provide resources to deliver these skills, and has developed a series of books to share the latest best practice engineering essentials. This second title, though primarily written from the perspective of engineering projects within the process industries, is generic enough to support project managers in many other disciplines. It provides for those starting out in project management, is ideal for students as a university textbook, and is also an indispensable reference for established project managers. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condizione: Very Good. The definitive practical guide to choosing the optimum manufacturing process, written for students and engineers. Process Selection provides engineers with the essential technological and economic data to guide the selection of manufacturing processes. This fully revised second edition covers a wide range of important manufacturing processes and will ensure design decisions are made to achieve optimal cost and quality objectives. Expanded and updated to include contemporary manufacturing, fabrication and assembly technologies, the book puts process selection and costing into the context of modern product development and manufacturing, based on parameters such as materials requirements, design considerations, quality and economic factors. Key features of the book include: manufacturing process information maps (PRIMAs) provide detailed information on the characteristics and capabilities of 65 processes and their variants in a standard format; process capability charts detailing the processing tolerance ranges for key material types; strategies to facilitate process selection; detailed methods for estimating costs, both at the component and assemby level. The approach enables an engineer to understand the consequences of design decisions on the technological and economic aspects of component manufacturing, fabrication and assembly. This comprehensive book provides both a definitive guide to the subject for students and an invaluable source of reference for practising engineers. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condizione: Very Good. As the basis of equations (and therefore problem-solving), linear algebra is the most widely taught sub-division of pure mathematics. Dr Allenby has used his experience of teaching linear algebra to write a lively book on the subject that includes historical information about the founders of the subject as well as giving a basic introduction to the mathematics undergraduate. The whole text has been written in a connected way with ideas introduced as they occur naturally. As with the other books in the series, there are many worked examples. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condizione: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condizione: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condizione: Very Good. John Morton offers a uniquely concise and practical guide to getting up and running with the PIC Microcontroller. The PIC is one of the most popular of the microcontrollers that are transforming electronic project work and product design, and this book is the ideal introduction for students, teachers, technicians and electronics enthusiasts. Assuming no prior knowledge of microcontrollers and introducing the PIC Microcontroller's capabilities through simple projects, this book is ideal for electronics hobbyists, students, school pupils and technicians. The step-by-step explanations and the useful projects make it ideal for student and pupil self-study: this is not just a reference book - you start work with the PIC microcontroller straight away. The revised third edition focuses entirely on the re-programmable flash PIC microcontrollers such as the PIC16F54, PIC16F84 and the extraordinary 8-pin PIC12F508 and PIC12F675 devices. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Paperback. Condizione: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.