lap lambert academic publishing apr 2011 (Oltre 2.600 risultati)

Taschenbuch. Condizione: Neu. Neuware -This work investigates the performance of green office buildings at the direct property level. The green building movement has its origin in the sustainability trend that deals with the worldwide growing environmental consciousness. To date, several authors discussed the benefits of green building from a tenants'' point of view. The possible benefits for the real estate investors or owners, however, have hardly been part of this discussion, and is therefore the focus of this work. It is investigated and shown that real estate investors with a sustainability focus encounter significant financial benefits. They ceteris paribus receive higher rent income from the tenants in their green office buildings and face lower vacancy, thereby maximizing their revenues. In addition, a relationship is found between green buildings and building characteristics such as builing size, age and height. This leads to opportunities for investors who could take advantage of this knowledge. Overall, the results indicate that green building pays off, not only for the environment but also for investor returns.Books on Demand GmbH, Überseering 33, 22297 Hamburg 72 pp. Englisch.

Taschenbuch. Condizione: Neu. Neuware -The republic of Moldova has experienced a great emigration wave during the last decade that has been important for the national economy. The aim of this research is to explore and describe the social networks at work in these migration processes and to uncover their possible role in Moldovan social and economic development. The study reveals two forums where social networks exist. Firstly, kin relations are the most important set of ties in migrants'' networks; family members and neighbours provide information and connections that make migration safer. Secondly, Moldovans, Romanians and Ukrainians meet in migration destinations to exchange services. The most common favours are assistance in finding work or accommodation. The Home Town Associations (HTAs) formed in the US by hispanic immigrants don''t exist in the Moldovan migrant communities. Results from the study indicate that networks based on the home town or village are very sparse and not serve as platforms for migrants. The current social networks reduce the risks connected to migration, but have only indirect implications for development in Moldova.Books on Demand GmbH, Überseering 33, 22297 Hamburg 60 pp. Englisch.

Taschenbuch. Condizione: Neu. Neuware -This work introduces a new form of art marketing - visual art licensing, which unlike other marketing tools, provides revenue, and at the same time, generates brand awareness, gives stronger associations with artist¿s brand, and enhances the profitability and popularity of the brand. By exploring fine art licensing business from the perspective of generating artist¿s brand image, work analyzes four subjects involved in this process ¿ the role of a fine artist in the modern world and the concepts of art marketing, branding and licensing. American Pop artist Andy Warhol was chosen for the case study. This controversial artist with different approach to fine art is widely discussed, interpreted and criticized in various sources. Although Warhol¿s artworks were licensed just after his death, representatives of his artworks are actively working with various companies on licensing his works and at the same time generating Warhol¿s brand image. This work especially valuable resource for artists, their managers, agencies and those who are involved in art marketing!Books on Demand GmbH, Überseering 33, 22297 Hamburg 72 pp. Englisch.

Taschenbuch. Condizione: Neu. Neuware -Slumdog Millionaire, a film about slums in Mumbai which received worldwide recognition, is representing a culture which is ¿unfamiliar¿ for the intended global audience. The meaning making process becomes complicated because what is being constructed in the film could be acknowledged as the ¿real¿ representation of this other part of the world. As a cultural products with three layers of remediation process (a novel into a screenplay and then into a film), Slumdog Millionaire is definitely a battlefield of representation with many possible ruptures of meanings. By questioning how the film uses the double logic of remediation, immediacy and hypermediacy, the analysis will unveil the ¿feel good film of the year¿ from its seemingly realistic portrayal of slums in Mumbai as its strategy to guarantee that the viewing position of the global audience functions in an optimal way. This research was made possible with excellent support from Annie van den Oever, Miklos Kiss, and Liesbeth Korthals Altes from the Faculty of Arts, University of Groningen, the Netherlands.Books on Demand GmbH, Überseering 33, 22297 Hamburg 64 pp. Englisch.

Taschenbuch. Condizione: Neu. Neuware -Music festivals are increasing in quantity and quality. However, management of this kind of organisations is not fully analysed in business schools and consequently managers working in such organisations have had to learn from their own experiences and errors. But music festival management is complex. Managers of this kind of organisations need more than management skills alone to be able to face daily activities. Moreover, this industry has changed in several ways and it is also expected to change in the future influenced by new trends in the sector. This fact, together with the increasing creation of music events and the lack of professionalization of the field, increases the complexity of this job more and more. Therefore, there is a need to collect and formalize all the information and experiences senior managers can give us in order for us to learn from them and as such, improve the management in these organisations. Hence, the main goal of this report is to understand leadership in music festivals in a better and deeper way through the difficulties and challenges which they have to face in the process of becoming and being a manager.Books on Demand GmbH, Überseering 33, 22297 Hamburg 100 pp. Englisch.

Taschenbuch. Condizione: Neu. Neuware -What characteristics should you consider when choosing a person to negotiate with a Russian business team What does it mean for an international businessperson to be a part of a Russian company What points should you think of when handling a conflict with the Russian businessmen The modern economy is characterized by increased collaboration among different organizations across national boundaries. Russia is one of the regions that is witnessing rapid economic growth and development of international business relations. This book focuses on the power distance perception in the workplace in post-Soviet Russia as one of the major factors that affects crosscultural communication. It examines this aspect across a set of public and private companies throughout: perceptions of risk, gender stereotypes, power distance, levels of uncertainty avoidance, combination of individualism vs. collectivism, trust levels. This book is recommended for both practitioners interested in conducting business, negotiations, handling conflict with the Russian businessmen, and for researchers working in the areas of international business communication, organizational psychology, intercultural sociology.Books on Demand GmbH, Überseering 33, 22297 Hamburg 116 pp. Englisch.

Taschenbuch. Condizione: Neu. Neuware -In the nowadays globalized world Foreign Direct Investment and Multinational Enterprises have an increasingly important role for the world economic activity. Besides, rapidly developing countries and China, in particular, are becoming one of the main sources of Foreign Direct Investment. This paper examines the entry mode choices of Chinese multinational enterprises in Spain. A new theoretical framework is proposed, where the entry mode preference is examined as a two-dimensional decision, namely joint- venture vs wholly-owned subsidiaries and greenfield vs acqusition projects. Then, after an empircial section dedicated to Chinese foreign direct investment in Europe, the study provides a special focus on Spain and reviews Chinese FDI flows on a regional, industry, and firm level. This is the first attempt so far to characterize the entry mode preference as a two-dimensional decision, and apply this framework to Chinese multinationals. Hence, this work should prove useful to academic researchers working in the field of Chinese investment as well as anyone who would like to get an overview of Chinese firms that have invested in Spain.Books on Demand GmbH, Überseering 33, 22297 Hamburg 48 pp. Englisch.

Taschenbuch. Condizione: Neu. Neuware -Ever since 1923, when the Turkish Republic was established, the military''s involvement in politics has been a hot topic. The influence of the Turkish Armed Forces is the core of this piece as they have always been very popular and their influence somewhat larger in comparison to typical democratic states. The biggest emphasis will be on the changes in this influence that have occurred since the late 90''s and consequently the explanation of the causes of these changes. It is my goal to concretely answer three research questions: Is today''s state of civil-military relations in Turkey comparable to the usual standards in consolidated democracies Were changes in the standing of the Turkish Armed Forces caused by internal or external circumstances Is it possible to interpret those changes as the preparation of the Turkish Republic for entry into the EU Books on Demand GmbH, Überseering 33, 22297 Hamburg 76 pp. Englisch.

Taschenbuch. Condizione: Neu. Neuware -The greatest enlargement of the European Union on May 1, 2004 reshaped the borders of the European Union and stirred up the EU to redefine and reinvent its policy towards its new neighbors and their place in its ¿pyramid of privileges.¿ As a result, the European Neighborhood Policy was born. The book aims at understanding the nature of the ENP with a particular emphasis on the South Caucasus region, a part of the ENP Eastern Dimension. The notion of ¿empire¿ serves as the theoretical frame of analysis. The work provides a new conceptualization of the ENP as a ¿soft empire''s¿ policy of security creation through periphery stabilization. The ENP dynamics inspires parallels with empire organized in concentric circles, where core protects itself by stabilizing the periphery through exporting its values, norms, laws and modes of governance beyond its immediate borders, which can no longer be understood through a linear concept of border. The analysis should be helpful to scholars interested in International/European Studies as well as any professional working on European integration related issues in national, European or international agencies.Books on Demand GmbH, Überseering 33, 22297 Hamburg 52 pp. Englisch.

Taschenbuch. Condizione: Neu. Neuware -This work analyzes the role of innovation in M&A deals. On this topic literature is controversial. Some authors considered M&As as ¿poison pills¿ for innovation due to lack of resources and time managers can devote to innovation . Some others claimed that, under particular circumstances, an M&A can favor a right recombination of skills that can produce innovative outcomes. Starting from the critical review of these issues, my work would try to support the thesis that innovation can be produced from a M&A deal, evaluating the impact of innovation on M&A performances and describing how innovation can be managed. These questions have been answered through an inductive study focused on the analysis of 40 large M&A deals of the last decade. The main conclusions support the theories that consider M&As as opportunities to achieve innovativeness. It has been found that when companies have complementary skills, the potential innovative outcome and the achievable performances are higher. This research shows that there could be different profitable patterns of innovation management, which spread a peculiar type of innovation and require specific arrangements.Books on Demand GmbH, Überseering 33, 22297 Hamburg 84 pp. Englisch.

Taschenbuch. Condizione: Neu. Neuware -The widespread diffusion of technology and the rise of the Internet have shaped contemporary social behaviours and processes: the resulting impacts on society are so visible and pervasive that the binding relation between humans and technologies can be read as the fundamental variable to define and characterize the last generation, called Y Generation. In fact, Y Geners show considerably different cognitive patterns and behaviours with respect to their predecessors, allowing them to multitask, affecting their learning preferences and moulding the way they use and select media to communicate. This work gives a description of Y Generation, analyzes the importance and the role technology and media played in shaping generational differences and finally attempts to find the key to extend findings to present and future work contexts.Books on Demand GmbH, Überseering 33, 22297 Hamburg 96 pp. Englisch.

Taschenbuch. Condizione: Neu. Neuware -The business world of today looks considerably different than twenty years ago; companies used to compete domestically, but the number of organizations that continues to do so becomes very scarce. Globalization forces organizations to expand their boundaries and look for new markets. Because of this relatively new phenomenon, more and more companies are sending their employees on international assignments. Traditionally, these expatriates have been men. Despite the need and rise of deployment of expatriates, the number of women in such positions remains low (2-15%). However, if companies want to keep on sending their best and most qualified staff, they cannot rely primarily on men anymore. The increasing demand for expatriates can be met by deploying more women. However, statistical figures show that this is not so easy in practice. This thesis clarifies possible explanations for the scarcity of females on international assignments and researches the ambition of both males and females to pursue an international career. Therefore, this research would be of particular interest for both individuals with international ambitions as well as companies that are sending individuals abroad.Books on Demand GmbH, Überseering 33, 22297 Hamburg 108 pp. Englisch.

Taschenbuch. Condizione: Neu. Neuware -Very little has been written about the Pre-independence media for Africans in colonial Central Africa and in Africa in general. In Central Africa, the print media was introduced by the British settlers during occupation, in the 1890s. Even though Radio was introduced in 1933, it was not meant to serve blacks. Zimbabwe had its first television broadcasts in 1961. But due to racist policies, this media served only whites and their motherland. Many factors forced the development of media for Africans. The first newspaper targeting Africans made its bow in January 1931, as a missionary project. It was not until the 1950s that newspapers began to tackle real African contemporary issues. The Drum magazine based in South Africa broke many taboos. Self censorship was a major challenge. Technological advancements saw the advent of a new and cheap radio, ¿The Saucepan special¿. This revolutionised African radio broadcasting in the Rhodesias and Nyasaland. For the first time ever, this book, ¿The Saucepan Special and the Pre-Independence Black Press¿ traces the challenges of the development of black media in Central Africa. Pictures of most of the first volumes of newspapers are provided.Books on Demand GmbH, Überseering 33, 22297 Hamburg 100 pp. Englisch.

Taschenbuch. Condizione: Neu. Neuware -Since 1991 Somalia has become the paradigm of the state collapse. More recently interest in state weakness has increased in a relevant manner: state failure has become one of the most important security threats in Sub-Saharian Africa. After September 11 mainstream interpretations began to assess the impact of state collapse on the global stability, but very few analyses recognise that the international capitalist system has generated, amplified, and intensified state fragility. This book provides an alternative way to conceptualize state instability: it analyzes the Somali case in a global perspective. The Quasi-state theory, elaborated by Jackson, is adopted by this book in order to investigate the sovereignty evolution between the Westphalian and the post-colonial state. The case-study of the Ogaden war should help to explain to what extent the international system has determined the collapse of the Somali state. This book is oriented towards all those who want to know the trajectory of the Somali state or are interested in exploring questions that originate from the sovereignty crisis in contemporary era.Books on Demand GmbH, Überseering 33, 22297 Hamburg 112 pp. Englisch.

Taschenbuch. Condizione: Neu. Neuware -The role of diversification strategies in financial choices has received little attention in previous empirical financial studies. The aim of this paper is to study the effect of corporate diversification strategies on firm capital structure using a panel data analysis for a sample of 232 European firms during the period 2004-2007. Theoretical and empirical studies suggest that corporate leverage is positively related to diversification across product lines but negatively related to geographic diversification. Some studies show that these diversification strategies are complementary in generating debt usage. This paper estimates two alternative models employed by previous empirical work in the study of capital structure determinants: static trade-off model and a dynamic target adjustment model. After controlling for firm size, profitability, growth, assets tangibility and operating risk, the study finds that product and geographical diversification do not have a significant influence on leverage.Books on Demand GmbH, Überseering 33, 22297 Hamburg 80 pp. Englisch.

Taschenbuch. Condizione: Neu. Neuware -This study examines the ongoing conflict on Cyprus between Greek and Turkish ethnic groups in the context of accumulated memories and historical injuries which each has experienced at the hands of the other. This is a critique of the traditional approaches to the Cyprus conflict that have explored the conflict from a legal perspective or have focused on international relations and power politics. Devoting more attention to the internal dynamics of the problem, this analysis specifically emphasizes the issue of relational problems between the two Cypriot communities as the principal source of the conflict, based on unresolved traumas in the Greco-Turkish history, both on the island and in general, which are deeply embedded in group identities. It suggests that a more durable settlement between the Greeks and Turks of Cyprus might not be achieved through ¿logical¿, conventional approaches alone. Their relationship should be examined through a ¿psychological lens¿. The study also discusses certain measures and scenarios to find ways to help Greek and Turkish peoples overcome the psychological barriers.Books on Demand GmbH, Überseering 33, 22297 Hamburg 120 pp. Englisch.

Taschenbuch. Condizione: Neu. Neuware -In this study i have treated the role of partnerships in rural development of the country. Albania''s farmers are faced every day with many problems such as: inputs provision ,credit problems,to find the right market etc.For this reason we (me and my supervisor)have treated the idea of partnership business as a solution. As the main source of information is used the information collected by a survey realized in the the communes of the two biggest districts of the country (Tirane and Durres). In this PHD thesis is raised an hypothesis with favorable and unfavorable arguments related to partnerships.Through statistical analysis using Maan -Whitney criteria it is provided that the selected respondents in the area consider the necessity of organization and operation of partnerships for rural development. The main operation areas of partnerships were: partnerships for promotion and development of agriculture,partnerships for promotion and development of fruit-grapes, partnerships for promotion and development of livestock, partnerships for promotion and development of furnishing, partnerships for promotion and development of marketing,etc.Books on Demand GmbH, Überseering 33, 22297 Hamburg 116 pp. Englisch.

Taschenbuch. Condizione: Neu. Neuware -¿Sui generis¿ is one of the most used expressions in the diplomatic circles worldwide in an attempt to explain the unique developments in the Kosovo case. It also serves to emphasise the fact that the unilateral declaration of independence from the democratically elected leaders of Kosovo cannot and will not serve as a precedent for the settlement of any other crises in the world. However if we take a brief look at Kosovös recent history it shows that the Kosovo case has been nothing short of this term. In 1999 it caused the first NATO led military action since World War II. After that the United Nations deployed its largest and longest peacekeeping mission known as UNMIK. Due to the disagreements among the permanent members of the UN SC for the withdrawal of UNMIK mission and the establishing of a new European rule of law mission under the name EULEX, again Kosovo faces a ¿sui generis¿ situation. Three years after the independence declaration UNMIK is present a bit more than needed and EULEX is a little less present than it is needed.Books on Demand GmbH, Überseering 33, 22297 Hamburg 52 pp. Englisch.

Taschenbuch. Condizione: Neu. Neuware -Since its Inception, the ICC is seized of five situations; Uganda, DRC, CAR, Darfur and Kenya. The court already faces challenges in its work and these range from a complimentarity hurdle, failures in state cooperation, inability to execute arrest warrants and failure to impact the lives of Victims and affected communities. The Court, especially in Africa faces the challenge of non- cooperation from the Supra National Bodies like the African Union especially inexecuting the Al Bashir arrest Warrant. In this book, the Author proposes some solutions that the court can adopt to improve its work in Africa.Books on Demand GmbH, Überseering 33, 22297 Hamburg 88 pp. Englisch.

Taschenbuch. Condizione: Neu. Neuware -This study sought to determine on an empirical basis, whether cash management influences the financial performance of hotels in Uganda.The objectives of the study were to examine the effect of cash planning, cash flow management and cash surplus management on the financial performance of IGH. A survey was conducted on a sample of respondents drawn from IGH in order to consider statistically significant relationships between financial performance and components of cash management at length. The data were analyzed using SPSS. Empirical findings of the study reveal a significant positive relationship between cash management and financial performance with cash planning predicting 64.2%, cash flow management 69.7% and cash surplus management 76.9% of the variance in financial performance in IGH respectively. However when considering the sub components of these variables, were not significant predictors of financial performance in IGH. The study concluded that there was a need for IGH to improve policies on cash budgeting,cash cycle planning, cash surplus investment as well as deficit cash financing since these were found to have a significant effect on its financial performance.Books on Demand GmbH, Überseering 33, 22297 Hamburg 112 pp. Englisch.

Taschenbuch. Condizione: Neu. Neuware -SMEs play an important role in economies, including Vietnam''s. The need for ISs is now necessary in every enterprise. Most of published studies on information systems have been conducted in developed countries, with little in developing or less developed countries. From those few, there was no one focusing in Vietnam. This book examines the experiences of 7 Vietnamese SMEs when they adopted ISs. The authors investigated the reasons for, the process of, and the factors influencing information system adoption. The qualitative research method was used to answer research questions. Semi-structured interviews, content analysis and open coding were used as the data collection and analysis tool to explore participants'' experiences. The analysis resulted in important findings. It confirmed some reasons and factors found in the literature concerning information system adoption in Vietnamese small and medium enterprises. Despite some similarities, the authors found some differences, such as government role, concerning the information system adoption. The results confirmed some factors and reasons, but also brought up some new ones. We suggest, therefore, some further studies on those.Books on Demand GmbH, Überseering 33, 22297 Hamburg 104 pp. Englisch.

Taschenbuch. Condizione: Neu. Neuware Books on Demand GmbH, Überseering 33, 22297 Hamburg 76 pp. Englisch.

Taschenbuch. Condizione: Neu. Neuware -This book addresses concerns about gender inequalities, democracy and deteriorating urban living conditions in Zambia. It presents a study of the reality facing youth born and raised in a peri-urban area, George compound in Lusaka. Changes in political and community organisation and deteriorating living conditions affect young women and men differently, and gender relations have to be re-negotiated. The report voices the youths' concerns about their family situation and gender identity. Male gender identities based on breadwinning and sexual activity become problematic in times of unemployment and HIV. Young women tie their identity to motherhood, but some of those who get an education aim for a working career and relative independence before marriage. Existing gender inequalities are challenged but often recycled in slightly different forms.Books on Demand GmbH, Überseering 33, 22297 Hamburg 116 pp. Englisch.

Taschenbuch. Condizione: Neu. Neuware -In this modern time, the legal academia says that establishing different layers of government needs not only division of powers but also a framework in which these layers of government interact as independent and interdependent institutions. Such system is indispensible for realization of the objectives these spheres of governance are established for. One aspect of this system is supervision by central governments over activities of subnational units. Such supervision is of a particular significance where the central government is where important laws and policies are made and the others are implementers of same, and where subnational imbalance has found a solid foundation. This book focuses on supervision by central governments in two decentralized African states with such facts in comparative perspective. It would be important to researchers, educators and students of constitutional law, federalism and intergovernmental relations, in particular.Books on Demand GmbH, Überseering 33, 22297 Hamburg 80 pp. Englisch.

Taschenbuch. Condizione: Neu. Neuware -Investors and academics have long been intrigued by seasonality effects on stock returns. In this research it was tested whether any significant monthly returns persist over time. The results obtained in this research provide evidence for seasonality in stock returns during the 1926 ¿ 2009 period. Extended analysis of persistence across time showed that monthly stock returns are in fact not persistent over longer time periods, for all portfolios except for the smallest size portfolios. The extended analysis further revealed that evidence of persistence is highly correlated with the size effect.Books on Demand GmbH, Überseering 33, 22297 Hamburg 68 pp. Englisch.

Taschenbuch. Condizione: Neu. Neuware -Gender Equality & Diversity at workplaces has always been a hot topic throughout the world. Even though the western countries have ameliorated the state of women at workplaces, women in the third world countries continue to face a plethora of challengers. The reason I decided to conduct this research in Pakistan was to find out the real facts about the Gender Equality in a developing country by interacting with the working women of Pakistan. I hope you would find this book useful and it will be of some value to you.Books on Demand GmbH, Überseering 33, 22297 Hamburg 96 pp. Englisch.

Taschenbuch. Condizione: Neu. Neuware -There is a divide that exists in India both digitally as well as socially. So the question that one may ask here is how to make technology really relevant in a country where over 70 percent of the people live in rural areas or in circumstances where social and developmental issues such as poverty, illiteracy and health problems are rampant. That is what has been asked by many academicians and researchers¿ alike, but no sufficiently appropriate answer has emerged. At the same time hundreds of Information and Communication (ICT) led development projects have sprung up around the country armed with the assumption that these tools carry with them at least a part of the solution to Indiäs developmental problems. This research conducted over months of study in various villages around India aims to answer the question as to whether mere access to these tools is enough to make a real difference to a society grappling with a variety of socio-economic problems or does it take more than just that.Books on Demand GmbH, Überseering 33, 22297 Hamburg 100 pp. Englisch.

Taschenbuch. Condizione: Neu. Neuware -In Uganda, just like other parts of the world, the debate over whether Female Headed Households (FHHS) are poor has been wedging on with inconclusive results. In addition, it is not clear as to the intensity of poverty and the nature of household conditions in such female headed household. This book examines the poverty status of FHHs in Uganda and explores the attributes of such status with regard to household conditions and urban areas. Data from the Uganda National Household Survey provided by Uganda Bureau of Statistics provides the basis of analysis. Individuals, international, government and Civil Society Organisations involved in poverty alleviation especially with disaggregated groups like women and Female heads of households will greatly benefit from this book.Books on Demand GmbH, Überseering 33, 22297 Hamburg 68 pp. Englisch.

Taschenbuch. Condizione: Neu. Neuware -A daughter seeking approval from her mother and siblings through proximity to the family land; a separated woman returning to the village to attend to her aged parents; and a wife wanting to gain parity with her husband in their joint property. These stories highlight the nuances of intra-household gender relations and illustrate the highly symbolic yet contested nature of land as a social and economic resource in the Philippines. The book examines how subject positions in gender are employed to legitimize public land claims in Leyte Province, Philippines, through the national government''s Land Administration and Management Program. Analytical focus is given on the role of inherited land in parental and marital relations in providing social security, creating enterprise and enhancing the status of women after marriage. Findings indicate that women are active claim-makers to land, but they do so depending on their subject positions within these relations and vis-à-vis the source of power and authority in their families. Land claims are thus also crucial to the maintenance of trust, reciprocity, obligations, and social relations.Books on Demand GmbH, Überseering 33, 22297 Hamburg 116 pp. Englisch.

Taschenbuch. Condizione: Neu. Neuware -It has been acknowledged that many prevention campaigns against HIV/AIDS in Mozambique have not reached their goal in changing people''s behavior in terms of condom use. One of the reasons advanced is that messages presented in those campaigns were not adapted to the local reality and culture of the targeted population. This research intends to validate that addressing the cultural orientation of the individuals (in terms of individualism versus collectivism orientation) increases the effectiveness of the message in terms of attitudes and intentions towards using condoms. Moreover, it aims at distinguishing which regulatory focus of the message, between prevention and promotion, is most effective according to the cultural orientation of the individuals. In fact, little is known about the interaction of these two factors in the effectiveness of a message in changing behaviors. The research was conducted in Mozambique with 145 Mozambican participants. The results show that the cultural orientation should be addressed when designing messages to achieve maximum effectiveness.Books on Demand GmbH, Überseering 33, 22297 Hamburg 92 pp. Englisch.