lap lambert academic publishing aug 2010 (Oltre 1.800 risultati)

Taschenbuch. Condizione: Neu. Neuware -In this study, Dubai is the case the author selects to explore the phenomenon of largescale public entrepreneurship. In the world today, public individuals, institutes, and enterprises are acting as though they are running firms; taking high risks, innovating, creating their owns opportunities, and unsurprisingly¿ competing. The facts that they are policy¿makers, which have authorities to impose or even distort their own economies emerges a concern, what is the appropriate entrepreneurship level in the public sector ¿Megalomania'' is a word that ¿means madness marked by delusions of wealth or power''. Is there megalomania in Dubai In this investigation, the author observes that failing to recognize its resources and capacities on driving a too ambitious economic growth is chaos. The consequences are that it risks collapse its own economy, and most likely, under such a scenario, cause spillover effects to its stakeholders at large.

Taschenbuch. Condizione: Neu. Neuware -Jewish American literature holds an essential place in the literary history of the United States. It is supposed to be the first ethnic literature that achieved great influence in the U.S. and reached its mature expression in the post-war 'Jewish American novels' of Henry Roth, Saul Bellow, J.D. Salinger, Norman Mailer, Bernard Malamud, Chaim Potok, and Philip Roth. This book concentrates on the work of the triad of authors - Bellow, Potok and Malamud. It explores the cultural pulls between secular society and Jewish tradition which were acutely felt by the immigrants who passed through Ellis Island and by their children and grandchildren. Their work is also analyzed in the context of Earl H. Rovit''s theory of 'applicable past' which stresses the advantage of the cultural distinctiveness of immigrant authors whose background might serve as a goldmine for fictional themes. The analysis should reveal the ways in which these authors are concerned with Jewishness and the intentions the authors have for its interpretation. This book is meant for anyone who is interested in the ethnic cultural diversity and its influence on the creative writing such as fiction.

Taschenbuch. Condizione: Neu. Neuware -Attachment has often been identified as key-variable for the understanding of developmental vulnerability to health risk behaviours among children and adolescents. On the other hand the association of a past history of somatic illness to later involvement in health risk behaviours is an increasingly relevant public health issue. This study was aimed at determining the influence of both somatic antecedents and attachment style on substance use behaviours among 15-18 year-olds. It further tested the empirical validity of a mediator model to explain the role of adolescents'' attachment behaviour on the interaction between somatic antecedents and substance use. To achieve such goals an epidemiological survey was conducted on a panel sample of children and adolescents randomly selected from the population of the same age consulting at Coimbra Health Sub-region primary care services. Even if the probabilistic validity of the mediator model was not proven, the parental perception of insecure (anxious/avoidant) attachment, particularly among youngsters with significant past history of somatic disorders, proved to be a key risk factor for adolescent involvement in substance use behaviours.Books on Demand GmbH, Überseering 33, 22297 Hamburg 108 pp. Englisch.

Taschenbuch. Condizione: Neu. Neuware -The social media are internet facilities where people can communicate and discuss through different websites or blogs. The social media has changed the world in many aspect and people are becoming more and more addicted to use these networks. People are fond of the social media because they can be social with a high number of individuals, both be real life friends, as well as strangers. Since the social media has grown to become so popular, companies have taken advantage of this as well. Their goal is to promote themselves through these networks as this can be very lucrative for the business. There are many different social media networks however this study will only be about Facebook. The aim of the study is to find out and describe how companies use Facebook for marketing purposes. An observation of how 34 fashion companies use Facebook for marketing purposes was carried out.Key words: The social media, Facebook, The promotional mix, Advertising, Sales promotions, Events and Experiences, PR and publicity, Personal Selling, Direct Marketing, WOM, Observation.Books on Demand GmbH, Überseering 33, 22297 Hamburg 64 pp. Englisch.

Taschenbuch. Condizione: Neu. Neuware -As an increased environmental awareness has emerged among the world citizens, the WTO has begun to consider environmental issues to a further extent. The WTO mainly leaves environmental concerns outside its scope while MEAs have come to involve trade affecting measures. This work examines the relationship between the WTO and trade affecting measures contained in MEAs, including potential as well as factual conflicts of norms and jurisdictions. This work presents some core principles of the WTO, the definition of conflict, possible conflicts and common principles of international law on how the WTO agreements should be interpreted. Case-studies of CITES and the Kyoto Protocol are included as well as approaches on how to clarify this relationship and develop the dispute resolution of the WTO as well as MEAs. The concluding part examines possible solutions to these conflicts, discussing whether WTO violations may be justified either under article XX of the GATT, article XIV of the GATS or with reference to non-WTO law. This work should be especially useful to students and practitioners within the field of WTO law and international law in general.Books on Demand GmbH, Überseering 33, 22297 Hamburg 88 pp. Englisch.

Taschenbuch. Condizione: Neu. Neuware -This book focuses on different problems and issues related to education surfaced as my career in tourism and hospitality. This project intends to sinthesize a hand-on perspective the praxis with theory. Most likely, the empirical rich basis of the chapters that are integrated in this work makes a valuable contribution to expand the current understanding of the conflic relationship between educators and students.Books on Demand GmbH, Überseering 33, 22297 Hamburg 80 pp. Englisch.

Taschenbuch. Condizione: Neu. Neuware -Long-Form Improvised theater can be found in cities across the globe. This peculiar form of entertainment holds surprises for both audience and performer. From a few suggestions from the audience, performers create a whole act of spontaneous, often comedic, theater. A sense of unity and oneness can emerge from the interaction between performers. Utilizing an ethnographic study of Long-Form performers, shows and audiences, this book explores this uncanny experience and investigates what it is that can lead to these feelings.Books on Demand GmbH, Überseering 33, 22297 Hamburg 100 pp. Englisch.

Taschenbuch. Condizione: Neu. Neuware -The reverse part of the supply chain becomes more and more important due to the legislation, environmental concerns, higher volumes of returns, etc. As a result, companies cannot see the reverse supply chain as the additional costs only and have to think strategically. The right strategy for the reverse supply chain can help to achieve the competitive advantage. However, there are not so many researches made about strategies for the reverse supply chain yet, contrarily to the forward supply chain. Therefore, the need to adopt strategies for the reverse supply chain appears. This book focus on the lean and the agile concepts applicability for the reverse supply chain. The combination of the scientific literature review and the multiple case studies revealed the criteria for the selection of the strategy for the reverse supply chain, as well the driving forces and challenges. The analysis showed the parts of the reverse supply chain where the focus on customer satisfaction or cost reduction is required. The findings should be useful both to the managers and the academic professionals in the field of Supply Chain Management.Books on Demand GmbH, Überseering 33, 22297 Hamburg 112 pp. Englisch.

Taschenbuch. Condizione: Neu. Neuware -This book explores and discusses the role of strategic communication in the nation branding process. Nation branding is fundamentally related to managing the perceptions of the audiences. Therefore, brand promises and messages carry the upmost importance in assessing the success of these campaigns. Three fundamental facets are introduced and explored in order to analyze how messages are crafted and disseminated. Firstly, the definition and components of nation branding are discussed. Subsequently, the concept of nation branding is evaluated, with particular focus on the communication tools, rhetorical mechanisms, and media platforms that can be used to reach target audiences. Finally, the role of strategic planning in nation branding is analyzed. The findings of this research will help scholars and practitioners to highlight the rhetorical aspects and strategic planning of future nation branding campaigns.Books on Demand GmbH, Überseering 33, 22297 Hamburg 88 pp. Englisch.

Taschenbuch. Condizione: Neu. Neuware -A medical consultation has three main functions: for the patient to narrate to the physician symptoms and relevant concerns, for the physician to learn about the patient''s condition in order to reach a diagnosis and a treatment plan. How physicians and patients communicate with each other is key toward patient satisfaction, which may have impact on patient adherence to medical regimen, and consequently, the efficiency of the health care system. This research sampled thirty-one physician-patient consultations in a Canadian northern community which were audio-taped and transcribed verbatim. The Roter Interaction Analysis System was used to micro-analyze the speech patterns of physicians and patients. The findings of this research should be of high interest to medical students, physicians, health policy makers, public health researchers, and most of all, recipients of health care ¿ patients.Books on Demand GmbH, Überseering 33, 22297 Hamburg 88 pp. Englisch.

Taschenbuch. Condizione: Neu. Neuware -Human trafficking and particularly child trafficking is a issue of considerable concern all over the world. As a modern-day slavery, fighting this practice has brought together governements, civil society organisations, researchers, etc to address the problem and find proper solutions. A number of international and regional conventions have been adopted; numerous pieces of legislation has also tried to tackle the plague at the national level. Yet, the phenomenon is continuing at dangerous proportions. Are the legal texts adequate or is it simply the lack of implementation or co-ordination measures on the ground The assessment of the situation on the ground in South Africa and Benin will suggest new ways to counter child trafficking on the ground.Books on Demand GmbH, Überseering 33, 22297 Hamburg 108 pp. Englisch.

Taschenbuch. Condizione: Neu. Neuware -Corporate Social Responsibility (CSR) in China is critically evaluated, making a comparison of Hong-Kong Hang Seng (HK HSI) and FTSE100 listed companies. This is split into a number of objectives, pursued in the subsequent chapters. Chapter1 sets out a background of theories that underpin the CSR concept, making reference to Garriga and Mele''s (2004) framework. Chapter2 highlights some CSR issues and their corresponding responses in China, drawing links to the theories highlighted in chapter1. Chapter3 examines the motivations of countries and companies approaches to CSR issues and explores what impact the level of economic development could have on a country''s approach to CSR and ability to thoroughly enforce CSR oriented regulations. Hence reference is made to Dean et. al.''s (2009) Pollution Haven Hypothesis (PHH) that emerging and developing economies have a lax approach to environmental CSR regulations in order to attract much needed foreign investment. The CSR reporting practices of 20HK-HSI and 20FTSE100 companies are analysed along a criterion set out in appendices 3 and 4, the results from both samples are compared, culminating in the final conclusion and recommendations.Books on Demand GmbH, Überseering 33, 22297 Hamburg 100 pp. Englisch.

Taschenbuch. Condizione: Neu. Neuware -Luxury can be characterized using these following adjectives: high price product, exclusivity, prestige, and niche market. The Internet is a mass media using by 1,596 million of people around the world that doesn''t permit physical interaction between web users. Despite this, the authors asked themselves why a mass media without physical contact possibility was used by an industry of niche whose the pillars are high service levels and relationship. The aim of the study was firstly to understand and show that the Internet is a medium equal to the luxury industry''s demands and needs in terms of communication and distribution. The second objective was to describe how luxury brands should design and build their websites in order to respect their luxury''s specificities and reach their goals. This paper starts by equiping the readers with the subject in concern. Besides it, an overview of the relevant concepts about marketing tools and Internet applications available to online brands is made. Laslty, the concept of Web experience is reached giving the important elements (marketing tools and Internet applications)in a website conception.Books on Demand GmbH, Überseering 33, 22297 Hamburg 92 pp. Englisch.

Taschenbuch. Condizione: Neu. Neuware -Due to increased internationalisation around the world the expatriate rate has grown significantly during the last years and has become a more important tool within organisations. Therefore, the need for expatriates increases and it is of importance for organisations to broaden their expatriate base and not exclude particular groups of employees, such as women are today. The purpose of this work was to explore the role that gender and personal traits of the HR managers play in evaluating and selecting expatriates. Furthermore, we wanted to investigate this relationship with a developed model. The result of this research indicates that to be able to implement, investigate and examine research constituted in another country than Sweden, the theory must be adapted to match the Swedish demographical and humanitarian structure regarding this field.Books on Demand GmbH, Überseering 33, 22297 Hamburg 108 pp. Englisch.

Taschenbuch. Condizione: Neu. Neuware -In a hypercompetitive market the brand, the intangible values associated to it and innovation are the only sustainable competitive advantages. All of them can be fostered by investing in culture. This book shows how companies can intervene in the cultural sector ¿ e.g. sponsorship, patronage ¿ and focuses on the phenomenon of company foundations and company museums used as: a promotional and a communication tool; a training course for employees on the company history; a creative source for product innovation. In order to compare company museums with the more traditional permanent structure of company foundations, the analysis has been conducted on four French and Italian structures: the Cartier Contemporary Art Foundation, the Nicola Trussardi Foundation, the Peugeot Adventure Museum and the Alfa Romeo Museum. The results should be especially useful to the professionals of the strategy, marketing and communication sectors or to anyone else interested in discovering the multiple hidden connections between business and culture.Books on Demand GmbH, Überseering 33, 22297 Hamburg 72 pp. Englisch.

Taschenbuch. Condizione: Neu. Neuware -In today''s world, under the crucial competition, negotiation is becoming more and more important for executives, leaders and managers as a software to sell the technology and knowledge; it''s the core management competency for a company''s sustainable suviving and developing. A good negotiator can bring more and better business chances not only to parent company but also to the counterpart. in Negotiation, not only measurable and tangible entities like money and goods are to be exchanged, but also the unmeasurable and intangible things like trust, relationship, etc. which are the key elements for the long term cooperation and potential benefits sharing. The study begins with going over some theoretical concept and empirical experiences about negotiation and decision making process, and then develops a framework for negotiators to equip themselves before engaging in negotiation. A case study in architectural design project is used to illustrate the practicability of the framework. It is a finished project, the framework is used to compare with the real process to see how we can make better decision in each step and do better job at the end.Books on Demand GmbH, Überseering 33, 22297 Hamburg 68 pp. Englisch.

Taschenbuch. Condizione: Neu. Neuware -This study, which focuses on the nuclear- weapons issue in the Near Eastern context, highlights the strategic, military and political nature of Israel''s nuclear-weapons project. Its position on acquisition of nuclear weapons, though ambiguous in its initial stages in the later part of the 1950s and the 1960s, became increasingly less ambiguous. Strategic, military and political reasons were behind the change in such a position which, in the course of time, developed into a policy. After providing a short account of the views of a few Israeli politicians and analysts on Israel''s development of nuclear weapons, discussion is conducted of the internal, regional and international factors for the weakness of nuclear deterrence in the Near East, where is currently the only state in possession of such weapons. The study concludes that a denuclearized Middle East and a just political settlement of the Palestinian-Arab- Israeli conflict would guarantee peace, security and hope for the peoples of this conflict-torn region.Books on Demand GmbH, Überseering 33, 22297 Hamburg 116 pp. Englisch.

Taschenbuch. Condizione: Neu. Neuware -HIV/AIDS phenomenon has afflicted millions of people since first case was diagnosed in early 1980s. To educate the masses, many organizations have produced loads of publications to ensure information is disseminated as much as possible. This research tried to establish the organizations producing the publications and analyzed the contents of some of the many publications produced. It also tries to establish whether there is harmony among the organizations producing the publications.Books on Demand GmbH, Überseering 33, 22297 Hamburg 72 pp. Englisch.

Taschenbuch. Condizione: Neu. Neuware -The Blessing of Survival follows the reintegration and rehabilitation processes of seven young mothers who were all abducted by the Lord''s Resistance Army and abused and impregnated in their captivity. This book analyses the challenges the young mothers faced and the opportunities they grasped in their struggle to establish new social bonds and to become acquainted with the cognitive and structural elements in their new found societies. The author analyses their reintegration and rehabilitation from both a structural as an actor oriented angle and as such he is able to pinpoint the exact factors which hampered and helped them with their struggle to reinsert themselves in communities which are partially alien to them, taking into account their roles as mothers, their past experiences, the character of the society they are inserted to and the conscious and unconscious strategies they applied to live more comfortably in their communities. The title was chosen because all the young woman considered it a blessing that they are still alive, although they all survived their captivity by very narrow margins.Books on Demand GmbH, Überseering 33, 22297 Hamburg 96 pp. Englisch.

Taschenbuch. Condizione: Neu. Neuware -Jiang examines how the Environment Impact Assessment is operated in China. During the process of his master study, he devoted all his zealousness in this work and finally accomplished this book. Not only from his detailed case study, but also his extensive collection of relative literature, and his own experience as well, he attempt to figure out the strange circle of Chinese environmental protection from his perspective. As an honest and serious scholar, he managed to illuminate how roles and responsibilities are negotiated between different players and elements within the unique Chinese circumstance. The author argues that the EIA currently is barely an ornament and another sort of rubber stamp of the China''s one-party dictatorship system.Books on Demand GmbH, Überseering 33, 22297 Hamburg 100 pp. Englisch.

Taschenbuch. Condizione: Neu. Neuware -The globalisation process in the world has increased international competition thereby resulted in more companies competing in more markets internationally. This situation has equally exposed the manufacturing small and medium enterprises (SMEs) everywhere to stiffer international competition. This has then necessitated the need for greater demand for high quality products and services, together with fast response time, reliable deliveries and new product functions. Competitiveness has now become important within this framework of global competition; hence SMEs must be ready to improve on their products and processes, and implement necessary changes in their organisational and marketing strategies. Ability to achieve these changes requires innovative capabilities. This book, therefore, examines the process of new technology acquisition by manufacturing SMEs in Nigeria with the view of suggesting proper policy for making this sub-sector of the economy innovative and competitive. The results should be useful to students, academics, and policy makers in the fields of technology management and small business development.Books on Demand GmbH, Überseering 33, 22297 Hamburg 84 pp. Englisch.

Taschenbuch. Condizione: Neu. Neuware -Due to increasing competition in this complex business world , quality and customer service becomes a vital element. Achieving cost-efficiency through strict governing practices has become important for survival. It calls for the need to align all the processes with the vision and objectives of the organization. For achieving objectives it is essential to record, evaluate and control performance making introduction of monitoring for quality and control for achieving service levels. It is the presence, efficiency and effectiveness of these processes that enable organizations to reach and exceed their goals while differentiating them within a fiercely competitive market. It is imperative to identify the reasons to assess the implications of implementation of such systems [Business Process Management System] on employees and the management. However,it is crucial to take into consideration the impact deployment will have on the employees. This book is an attempt to study the implications of business process management system in a strategic business unit of a customer relationship management firm.Books on Demand GmbH, Überseering 33, 22297 Hamburg 76 pp. Englisch.

Taschenbuch. Condizione: Neu. Neuware -Insect pests have been a threat to food and seed since man has started growing crops. Current approaches for controlling insects in stored grain rely largely on fumigation or synthetic insecticides. Indiscriminate use of insecticides led to the development of insecticide resistant strains of stored product insects as well as insecticide residue problems in food grains. These issues stress the importance of alternative methods for insect control. This book, therefore, provides information about the possible use of newer biologically safer technologies in the effective management of insect pests infesting stored grains/flour. The potential of use of protein-enriched pea flour as a grain/flour protectant is dealt in an elaborate manner to emphasize its importance in the management of stored-product insects. Light is also shed about the scope of a power-operated mechanical device in the removal of stored-product insects from heavily infested grains. The use of protein-enriched pea flour in stored grains/flour is a practically applicable safer technology which could be of greater value to the grain handlers, seed producers, farmers and food processing industries.Books on Demand GmbH, Überseering 33, 22297 Hamburg 104 pp. Englisch.

Taschenbuch. Condizione: Neu. Neuware -Technology adoption in the agriculture sector is a key for the overall development of a least developed country like Nepal. Lack of credit is an important constraint to technology adoption. Extensive imperfections in credit market get in the way of technology adoption behavior of farm households of such countries. This study explores the effect of credit market imperfection in fertilizer adoption behavior of farm households of Nepal using Heckman''s two step procedure. This has been analyzed first finding factors determining both credit constraint situation and credit demand decision, and secondly how the level of credit affect fertilizer market participation and intensity of fertilizer use using household survey data for 150 household from Banke district of Nepal. The study found that poverty defined in terms of land holding size increased the credit constraint situation and the credit constraint affected fertilizer use intensity negatively. Credit market participation was determined by family size while amount of credit was dependent on land holding size even if most of the households borrowed in through group lending.Books on Demand GmbH, Überseering 33, 22297 Hamburg 100 pp. Englisch.

Taschenbuch. Condizione: Neu. Neuware -Describes a study performed in Leicestershire, United Kingdom to develop a reliable and valid scale for the measurement of the perceived service quality of bank services. The Cooperative Bank (CB) and Islamic Bank of Britain (IBB) which located in Leicester, UK has been chosen as a sample for the research field study. A sample of retail banking customers in The Cooperative Bank and Islamic Bank of Britain was surveyed through a questionnaire. The proposed scale is called SERVQUAL and comprises 33 items named ¿CARTER'' with six dimensions (Compliance, Assurance, Reliability, Tangible, Empathy and Responsiveness), which customized for suitability of The Cooperative Bank and Islamic Bank of Britain. The data gathered, which were derived from customers of The Cooperative Bank and Islamic Bank of Britain through questionnaire is analyzed by using SPSS to compare, to compare the perception of customers in relation to their feeling about the given issues. The results indicate that compliance issues are very important for IBB customers, while the same cannot be mentioned for the CB customers, who give more importance to empathy and responsiveness.Books on Demand GmbH, Überseering 33, 22297 Hamburg 76 pp. Englisch.

Taschenbuch. Condizione: Neu. Neuware -The main purpose of this research is to investigate the newspaper reader''s liking for different news patterns by the academicians and administrators of Allama Iqbal Open University. Information is obtained by using a wide variety of both informal and formal sources; i.e. human sources, internet and Mass Media. Keeping in view its nature and requirement to explore and examine the difference in news-seeking patterns of academicians and administrators of AIOU. The news-seeking patterns studied with respect to the selected aspects, namely; educational development, national and international affairs, politics, health, and job hunting as well as articles and editorials in relation to the selected variables of occupation, age, and qualification.Books on Demand GmbH, Überseering 33, 22297 Hamburg 120 pp. Englisch.

Taschenbuch. Condizione: Neu. Neuware -This paper deals with three issues, which are arguably some of the most important factors in determining the incentive structure of field bureaucrats. They are: a) the security of tenure of the officials serving in the field b) the problem of coordination between the officials of various departments working in the field, and c) the issue of the field bureaucrats being monitored by their bureaucratic superiors in the State or National capitals. I begin with a brief introduction of the issues to be discussed. I go on to the theoretical inspiration for the paper and follow this by a brief historical background of the Civil Service in India and the structure of the Civil Service that evolved as a result. Next, I describe how the security of tenure is an important variable in determining the performance of the field bureaucrats. I then describe the interaction between the District Magistrate and the Superintendent of Police, arguably the two most important field bureaucrats working in the Districts in India. Following this, I model this interaction as a two-person Prisoners'' Dilemma game.Books on Demand GmbH, Überseering 33, 22297 Hamburg 52 pp. Englisch.

Taschenbuch. Condizione: Neu. Neuware -This book examines the influence of positive affect, negative affect, perceptions of merger and acquisitions success and perceptions of communication regarding merger and acquisitions on organizational commitment after merger and acquisitions. Results indicated that positive affect, perceptions of merger and acquisitions success and perceptions of communications regarding merger and acquisitions were positively related to organizational commitment after merger and acquisitions. However, the study did not find any significant relationship between negative affect and commitment. Although many previous researches indicated that employees from the acquired firm would be less committed to the organization after merger and acquisitions compared to employees from the acquiring firm, the results of the study did not find any significant difference in the level of organizational commitment between the acquired bank''s employees and the acquiring bank''s employees. The implications of the study are beneficial to not only companies planning for merger and acquisitions, but also to those planning for major corporate restructurings and so forth.Books on Demand GmbH, Überseering 33, 22297 Hamburg 104 pp. Englisch.

Taschenbuch. Condizione: Neu. Neuware -The book analyzes the Rights of prisoners upon incarceration. It is a critical analysis of the fact that once one is put behind bars there is a basic residium of rights upon which the state cannot encroach, and these include the right to marry and found a family. The book goes on to show that the state has a duty to provide for conjugal rights of prisoners so as to safeguard the marital rights of every prisoner as well the rights of the law abiding spouse and the children who are not incarcerated. Further the book examines the advantages that are deeply embedded in the provision of conjugal rights to prisoners such as prevention of rape, institutional homosexuality, and the spread of HIV and AIDS in prisons, the reduction of recidivism rates and safeguarding the dignity of prisoners and most importantly safeguarding the family which is the most important unit in society that cannot be over emphasized.Books on Demand GmbH, Überseering 33, 22297 Hamburg 96 pp. Englisch.

Taschenbuch. Condizione: Neu. Neuware -As Mental Health Support Workers strive for professional recognition in the healthcare sector, disciplinary development and growth is required. This book outlines the development of a holistic model of practice over a two year period, from initial concept through to model implementation. The model draws on concepts of wellness indigenous to New Zealand, as well as those utilised in cognitive behaviour therapy, providing a bicultural foundation of practice. Case studies and vignettes from the action research have been included so the reader is able to see the model of practice from both a theoretical and practical perceptive. Mental Health Support Workers and other allied health professionals working in psychiatric or disability care will benefit from this research, particularly if wishing to work in a more holistic manner.Books on Demand GmbH, Überseering 33, 22297 Hamburg 52 pp. Englisch.