lap lambert academic publishing aug 2024 (Oltre 1.000 risultati)

Taschenbuch. Condizione: Neu. Neuware -The objective of this book is to conduct a comprehensive examination of the influence of green marketing on the brand image of organisations. This analysis will delve into the several dimensions and elements that lead to either a favorable or unfavorable effect. The research will conduct a comprehensive analysis of relevant scholarly articles, case studies, and empirical investigations, with a focus on examining consumer attitudes, stakeholder involvement, and the implementation of corporate social responsibility initiatives. The results of this study presented in this book will provide significant contributions to organisations that are in the process of adopting green marketing strategies, as they will provide vital insights and help boost their brand image. This book aims to ascertain the primary determinants that influence consumer behaviour and decision-making processes in relation to environmentally sustainable goods or services. This research is a valuable contribution to the current body of information on green marketing and its influence on the brand image of organisations. It offers practical insights that firms may consider in their sustainability endeavors.Books on Demand GmbH, Überseering 33, 22297 Hamburg 80 pp. Englisch.

Taschenbuch. Condizione: Neu. Neuware -This book provides a comprehensive analysis of the communication tactics and public relations strategies used by the Benue State Action Committee to manage and curb the spread of COVID-19. This book delves into the effectiveness of various PR approaches, including media campaigns, community engagement, and public awareness programs, in influencing public behavior during the pandemic.The study offers insights into how strategic communication played a critical role in disseminating accurate information, combating misinformation, and encouraging compliance with health protocols among the people of Benue State. The author evaluates the success and challenges of these strategies in a region with diverse cultural and socio-economic backgrounds.Books on Demand GmbH, Überseering 33, 22297 Hamburg 68 pp. Englisch.

Taschenbuch. Condizione: Neu. Neuware -Access to agricultural loand is a crutial component of rural development and poverty reduction. However, gender disparities in access to agricultural loans persist, limiting the potential of female farmers and perpetuating gender inequalities in rural communities. This book highlights the extent of Gender disparities in agricultural loans in Wakiso sub-county, wakiso district, key causes and actionable solutions and reccomandations to help narrow the gap between male and female farmers thereby promoting sustainable agriculture and optimal use of the female and male labour force.Books on Demand GmbH, Überseering 33, 22297 Hamburg 52 pp. Englisch.

Taschenbuch. Condizione: Neu. Neuware -'Broadcast Commentaries and Religious Tolerance in Nigeria: A Study of FRCN Listeners in Benue State, Nigeria' investigates the impact of broadcast media on promoting religious tolerance in Nigeria. Focusing on the Federal Radio Corporation of Nigeria (FRCN) and its listeners in Benue State, this book examines how broadcast commentaries contribute to shaping public attitudes towards religious diversity and coexistence.Books on Demand GmbH, Überseering 33, 22297 Hamburg 80 pp. Englisch.

Taschenbuch. Condizione: Neu. Neuware -In a dynamic and rapidly evolving Nigerian market, financial services companies face a complex interplay of external factors that shape their marketing strategies. Impacts of the External Environment on the Marketing of Financial Services in Nigeria delves into the critical impact of demographic, economic, natural, political, legal, cultural, and technological environments on marketing financial services, particularly focusing on electronic payment solutions.Using Unified Payment Services Limited (UPSL) as a case study, the book explores how companies cannot only navigate these external forces but also thrive through strategic planning, adaptation, and forecasting. Key recommendations include understanding demographic trends, identifying potential threats, and developing effective survival strategies. Discover how businesses can thrive in the Nigerian financial landscape by adapting to the ever-changing external environment.Books on Demand GmbH, Überseering 33, 22297 Hamburg 64 pp. Englisch.

Taschenbuch. Condizione: Neu. Neuware -This book explores the intriguing history of Jet Airways, one of the most well-known private airlines in India. The airline, which was once seen as a representation of Indian aviation prowess, saw a sharp decline that startled both the industry and its customers. This book painstakingly details Jet Airways' ascent from its founding, its development into a dominant player in the industry, and the calculated choices that made it a powerful force in the world of aviation.The book delves into the vision that propelled Jet Airways to become a trailblazer in the Indian skies, as well as the leadership of the airline's founder, Naresh Goyal. It offers perceptions into the competitive advantage, superior customer service, and operational tactics that made Jet Airways the industry leader.But the book also delves deeply into the difficulties and errors that ultimately caused the airline to fail. It looks at how the airline was brought down by financial mismanagement, debt, fierce competition from low-cost carriers, and regulatory restrictions. For company executives, entrepreneurs, and anybody else curious about the workings of the aviation sector, this book is a great resource.Books on Demand GmbH, Überseering 33, 22297 Hamburg 80 pp. Englisch.

Taschenbuch. Condizione: Neu. Neuware -The study, ¿The Role of Newspapers in Combating Nigeriäs Security Issues¿, was set to analyse the role of newspapers in combating security problem in Nigeria. Survey research design was used and questionnaire was adopted as the instrument for data collection. Findings revealed that the attention of newspapers to insecurity in Nigeria is encouraging, as it was revealed that when incidents of insecurity happen, national daily newspapers cover the events on daily basis. Findings also that the newspaper has been playing informative role to readers with its insecurity reports. Lastly, findings revealed that newspaper reports on insecurity helped in tackling national insecurity problem by enabling the masses to evade from further of such occurrences. However, despite the fact that the newspaper is playing informative role with its reports on insecurity in Nigeria, its effort in tackling national insecurity problem has been less effective. The study recommended among others that the government, through security agencies should be in alliance with newspapers and other media channels in order to eliminate insecurity in Nigeria.Books on Demand GmbH, Überseering 33, 22297 Hamburg 64 pp. Englisch.

Taschenbuch. Condizione: Neu. Neuware -In recent years, social media platforms have become powerful tools for shaping public opinion and influencing policy decisions. 'Significance of Facebook User¿s Opinion on the Naira Redesign Policy in Nigeria' delves into this dynamic, exploring how Facebook users in Nigeria reacted to and influenced the government¿s decision to redesign the Naira, the country¿s official currency.This study offers a comprehensive analysis of the various perspectives shared on Facebook regarding the Naira redesign policy, highlighting the significant role that social media opinions can play in national policy-making. Through a blend of quantitative and qualitative research, the author examines the sentiments, concerns, and suggestions of Facebook users, providing insights into how these online conversations reflect broader societal attitudes towards economic policies in Nigeria.Books on Demand GmbH, Überseering 33, 22297 Hamburg 76 pp. Englisch.

Taschenbuch. Condizione: Neu. Neuware -The Tigris and Euphrates trace their sources to the mountain ranges of Armenia and Turkey. The Tigris, to the east, runs 1,848 km before it joins the Euphrates from the west for nearly 110 km before emptying into the Persian Gulf. Capital cities of the ancient Assyrian empire, such as Nineveh, Calah and Asshur, once dotted the shores of the Tigris. The modern capital of Iraq, Baghdad, stands today on this river. The Euphrates, the largest river in the region, often referred to as simply ¿the River¿ in the Old Testament (e.g. Deuteronomy 11:24, the Hebrew does not contain the name ¿Euphrates¿), runs for 2,871 km, most of its course is navigable by boats and ideal for trade and transport. The ancient cities of Carchemish, Mari, Babylon and Ur were situated on its banks.Books on Demand GmbH, Überseering 33, 22297 Hamburg 60 pp. Englisch.

Taschenbuch. Condizione: Neu. Neuware -The implementation of innovative business models is in line with the Paris Climate Agreement which recognizes organizations and all Institutions, 'the need for an effective and progressive response to the pressing threat of climate change, as provided for in the Convention .'. The Business Model is an appropriate legal economic tool for mitigation and adaptation and thus contributes to climate action in favor of building efficient economies adapted to climate action.The need for an adjustment of business model with a view to a new volatile, dynamic and constantly changing environment. In difficult economic times linked to the emergence of Environmental - Social - and Governance (ESG) risks, companies consider the Business Model as one of the most important factors of resistance in an erratic environment. A Business Model also allows the manager to understand his business project in a synthetic and effective way, which gives him a global vision as well as a quick and concise reading of the added value.Building an innovative business model for strengthening resilience in food security and food supply chains.Books on Demand GmbH, Überseering 33, 22297 Hamburg 52 pp. Englisch.

Taschenbuch. Condizione: Neu. Neuware -Plant diseases and pests are a serious problem in agriculture. Accurate and faster detection of diseases and pests in plants could aid in the development of an early treatment method while significantly lowering economic losses. In this regard, the introduction of deep learning-based image classification has resulted in a significant number of solutions. The primary goal of this research is to detect tomato plant leaf illnesses more quickly by adopting Deep Learning (DL), which can be efficiently utilised for image classification utilising various convolutional neural network (CNN) architectures including VGG-16, ResNet34 and EfficentNet0.Some pre-processing techniques were done on the data before concluding data preparation. An imbalance among the classes was discovered in the dataset, which was remedied using weighted random sample techniques to avoid bias. Model optimization was done to improve perform of the model.The result of the predictions is embedded in an interactive GUI. The GUI allows shows the disease detected. The user may just put their own image for it to detect the class of disease.Books on Demand GmbH, Überseering 33, 22297 Hamburg 52 pp. Englisch.

Taschenbuch. Condizione: Neu. Neuware -The art of influencing intrigues many of us. Indeed, it would almost be extraordinary or magical, since it would allow you to obtain everything you want from others. Yet mental influence can also have a dark side. It can literally break and destroy the mental health of some people, when used for bad purposes. This is why it is essential that you be able to learn about the different workings of psychological influence in order to be more alert and be able to influence your team. thus, to influence did not exist to: Resort to emotional blackmail; make the other person feel guilty; Threaten and intimidate; playing on each other's insecurities; Constantly denigrate, criticize and mock; Deny the existence of the other; Being ambivalent about your expectations; Seduce with excessive compliments;use mental projection (hypnosis, etc.) to manipulate; and use the gaslighting technique to dominate your team.To conclude, in this book there are many mass influence techniques allowing you to have professional influence. They can be done unconsciously or consciously.Books on Demand GmbH, Überseering 33, 22297 Hamburg 64 pp. Englisch.

Taschenbuch. Condizione: Neu. Neuware -Intermittently accompanied by songs, these short stories provide perfect edutainment for both the youth and villagers as indigenous population. As important aspects of Informal Education, the narratives attribute human qualities to imagined characters such as Spider, Boogieman or Monster, Leopard including both wild and domestic lives. The stories, usually teaching moral, spiritual, and social lessons, portray adventure, love, deception, conspiracy, wisdom, truth, reconciliation, among others phenomena which are reflective of human behaviors in real life.Books on Demand GmbH, Überseering 33, 22297 Hamburg 60 pp. Englisch.

Taschenbuch. Condizione: Neu. Neuware -This monograph offers a comprehensive exploration of the FCPA, a landmark legislation designed to safeguard the interests of consumers in the financial services sector. By providing a detailed analysis of the Act's provisions, this work aims to enhance understanding among consumers, industry stakeholders, and policymakers alike.This work is structured to guide readers through the key elements of the FCPA. Part One provides an overview of the Act's scope and application. Part Two delves into the supervisory and enforcement powers granted to the regulator. Parts Three and Four focus on the core consumer protection provisions, covering areas such as disclosure, transparency, fair treatment, and business conduct. Part Five addresses the critical issue of data privacy, while Part Six explores the dispute resolution mechanisms established by the Act. Finally, Part Seven provides an overview of the miscellaneous provisions.Books on Demand GmbH, Überseering 33, 22297 Hamburg 56 pp. Englisch.

Taschenbuch. Condizione: Neu. Neuware -This book offers a comprehensive analysis of the impact of celebrity endorsements on consumer behavior, specifically focusing on the residents of Makurdi, Nigeria, and their response to Davido's endorsement of Infinix mobile phones. It explores how celebrity influence can shape purchasing decisions and brand loyalty, providing a case study of one of Nigeria's most popular music artists, Davido, and his role in promoting the Infinix brand.The study delves into the dynamics of celebrity culture in Nigeria, examining how the public's admiration for celebrities like Davido translates into increased patronage of the products they endorse. It also considers the effectiveness of celebrity endorsements in the Nigerian market, analyzing factors such as brand perception, consumer trust, and the psychological impact of associating with a celebrity-endorsed product.Books on Demand GmbH, Überseering 33, 22297 Hamburg 60 pp. Englisch.

Taschenbuch. Condizione: Neu. Neuware -This book delves into the impact of parental control tools and program ratings on the media consumption habits of primary school pupils in Nigeria. It offers an in-depth exploration of how these tools influence children's media exposure, shaping their viewing habits and content choices.The study examines the effectiveness of ratings and parental control mechanisms in shielding young minds from inappropriate content while promoting age-appropriate media consumption. It also provides insights into the perceptions and engagement of Nigerian parents with these tools, highlighting the cultural and social factors that affect their usage.Books on Demand GmbH, Überseering 33, 22297 Hamburg 72 pp. Englisch.

Taschenbuch. Condizione: Neu. Neuware -An investigation of factors that cause SMEs to default on their loan repayments.This research study looks into the issue of loan repayment challenges faced by Small and Medium Enterprises (SMEs) in Chipata Business Area, Eastern Province of Zambia. Despite their important role, as stepping stones to economic growth in Chipata and nationwide, in job creation and innovation, livelihood income and wealth creation for their owners, and contributing to government revenues through taxes, SMEs often struggle to meet their financing obligations.Books on Demand GmbH, Überseering 33, 22297 Hamburg 84 pp. Englisch.

Taschenbuch. Condizione: Neu. Neuware -This book delves into the evolving relationship between Georgia and the European Union, focusing on developments up to 2023. The grant of EU candidate status to Georgia in December 2023 was a key milestone. Yet, internal challenges, including a controversial foreign agent law, have cast uncertainty on its path to full membership.The Association Agreement with the EU is expected to bring significant economic benefits, such as improved export opportunities and the growth of joint ventures. However, obstacles like financial constraints, competition, and infrastructural issues must be addressed through effective coordination and support systems.While Georgia's exports to the EU have seen a modest increase, the country has yet to undergo a structural economic transformation. Emphasizing industrialisation over-dependence on tourism and foreign direct investment is crucial for long-term growth.Georgiäs rich history of EU engagement places it at a pivotal juncture, ready to leverage its proximity to the EU for modernisation and economic advancement. This examination provides insights into navigating the complexities of EU integration and unlocking future opportunities for Georgia.Books on Demand GmbH, Überseering 33, 22297 Hamburg 68 pp. Englisch.

Taschenbuch. Condizione: Neu. Neuware -The importance that Competency-Based Training has today in Higher Education has led to the number of scholars on the subject increasing in recent years, being remarkable the number of articles on this area of knowledge found in various publications, generating the emergence of definitions and points of view that tend to create an epistemological situation that tends to create ambiguities, that in certain circumstances could create confusion in readers not familiar with the diversity of related topics. An aspect that should not be ignored by people who are interested in the study of Professional Competences, first from the conceptual and then its link with various spheres of knowledge, is the complex and polysemic character on which this context of science is developed.It is the specific purpose of this study to critically analyze this epistemological reality, around which many of the works on professional skills that deserve the attention of specialists from various branches of human knowledge.This work corresponds to the original version, in Spanish, published by Editorial EAE in 2017.Books on Demand GmbH, Überseering 33, 22297 Hamburg 88 pp. Englisch.

Taschenbuch. Condizione: Neu. Neuware -Bad governance in Nigeria has become a cancerous canker worm that has continued to eat deeper and deeper into the fabrics of development of this country talk less of sustaining it and it has taken its toll on the development strategies of this nation. A country abundantly endowed with both Human and natural resources that can be harnessed and judiciously utilized to spur development but reverse is the case. One of the motives identified for Nigeria's stagnation in terms of development is bad governance. The essence of this paper rests in the fact that good governance and sustainable development are 'two sided coin' that cannot exist together and it is against this background that, this paper theoretically and methodologically investigates the pedestal of good governance in Nigeria and its implication on sustainable development goals (SDGs). Deploying existing literatures by employing descriptive and narrative approach in doing justice on the subject matter, we therefore, recommends a strong role by various stakeholders, cultivation of patriotism spirit and fully integration and proper monitoring of SDGs matters.Books on Demand GmbH, Überseering 33, 22297 Hamburg 56 pp. Englisch.

Taschenbuch. Condizione: Neu. Neuware -This book talks about the organizational climate in modern organizations of all shapes and types of work. The book reviews a number of topics that deal with the prevailing organizational climate in modern organizations in a way that reviews the foundations and principles from which the ideal organizational climate is based, in addition to reviewing a number of important topics that currently prevail in contemporary organizations such as organizational zombies and digital training in light of artificial intelligence, in addition to reviewing some of the organizational diseases that organizations are exposed to, and the prevailing climate is considered a source of them.Books on Demand GmbH, Überseering 33, 22297 Hamburg 64 pp. Englisch.

Taschenbuch. Condizione: Neu. Neuware -This book explored the intricacies of gender dynamics within the context of Health Care Workers in the West Midlands, aiming to discern the influence of gender-focused Human Resource Management (HRM) practices on workforce diversity and organizational outcomes. Employing a comprehensive questionnaire-based approach, the study meticulously examines various facets, including respondents' socioeconomic characteristics, perceptions of HR practices, the prevailing workplace environment, experiences of gender-related bias, and opinions regarding gender equality.The work contributes a comprehensive examination of gender dynamics within Health Care Workers in the West Midlands. The amalgamation of diverse perspectives, coupled with a positive outlook on HR practices and gender equality, provides a rich tapestry of insights. The identified challenges and recommendations serve as a roadmap for HR managers, policymakers, and healthcare leaders aiming to cultivate inclusive, diverse, and equitable environments within healthcare organizations.Books on Demand GmbH, Überseering 33, 22297 Hamburg 76 pp. Englisch.

Taschenbuch. Condizione: Neu. Neuware -This study inspects the effect of Coronavirus on India's financial area across three stages: Pre-Covid, Covid, and Post-Covid. It features difficulties like rising awful credits, functional disturbances, and declining advance interest, close by government intercessions like improvement bundles and advance bans. Focusing on the top five banks¿State Bank of India, HDFC Bank, ICICI Bank, Kotak Mahindra Bank, and Axis Bank¿the research analyzes their performance and the benefits and drawbacks of listing on the National Stock Exchange. The study also explores the Efficient Market Hypothesis (EMH) and its relevance during the pandemic, noting increased market volatility. The findings emphasize the need for adaptive strategies and continuous monitoring to ensure resilience in the banking sector.Books on Demand GmbH, Überseering 33, 22297 Hamburg 52 pp. Englisch.

Taschenbuch. Condizione: Neu. Neuware -The word Mawali was used for non-Arab elements that became Muslims of their own free will after the first Islamic conquests. Especially during the Umayyad period, the area covered by the concept of Mawali was expanded, and this expression transformed into Arab racism. When was the Mawali policy, which implemented certain practices that were contrary to the essence of Islam and, just like in the pre-Islamic period of ignorance, sought superiority for Arabs based on their race, abandoned How was the Mawali policy of the Abbasids implemented Here are all the details about the Mawali concept.Books on Demand GmbH, Überseering 33, 22297 Hamburg 60 pp. Englisch.

Taschenbuch. Condizione: Neu. Neuware -Motivating workers in Africa poses unique challenges and opportunities due to diverse cultural, economic, and social contexts. This book investigates the importance of incentivizing workers motivation in the African context, highlighting the impact of financial and non-financial incentives on employee engagement and productivity. Drawing on existing literature and case studies, the study emphasizes the need for organizations in Africa to tailor incentive programs to suit local cultures and preferences, while also aligning incentives with organizational goals. The study underscores the significance of recognizing and rewarding employees' efforts, fostering a positive work environment, and promoting employee well-being to enhance overall motivation levels in the African workforce.Books on Demand GmbH, Überseering 33, 22297 Hamburg 68 pp. Englisch.

Taschenbuch. Condizione: Neu. Neuware -When discussing the challenges in women¿s health, a common rejoinder is that women,2 on average, live longer than men. But this neglects the fact that women spend 25% more of their lives in debilitating health.Addressing the gaps and shortcomings in women¿s health could reduce the time women spend in poor health by almost two-thirds. This has the potential to help 3.9 billion women live healthier, higher-quality lives by adding an average of seven days of healthy living for each woman annually, adding up to potentially more than 500 days over a woman¿s lifetime. Beyond the societal impacts of healthier women, including more progression in education and intergenerational benefits,3 improving women¿s health could also enable women to participate in the workforce more actively. This would potentially boost the economy by at least $1 trillion annually by 2040. These estimates ¿ while significant ¿ are likely an underestimation given data limitations.In this report, women¿s health is defined as biological conditions and general health conditions that often affect women uniquely, differently or disproportionately.Books on Demand GmbH, Überseering 33, 22297 Hamburg 80 pp. Englisch.

Taschenbuch. Condizione: Neu. Neuware -This study investigates, the ¿Public Perception of Media Coverage of Insecurity in Benue State: A Comparative Study of Newspapers and Blogs¿. The agenda setting theory was harnessed to support the research. The survey research design was used with the questionnaire as instrument for data collection. Findings reveal that people see insecurity issues on newspapers and blogs in Benue State on weekly basis. It was also found that that the depth of newspapers and blogs stories on insecurity in Benue State is semi-lengthy stories. Findings also proved that that online newspapers carry news on insecurity issues most in Benue State and the newspapers coverage of insecurity in Benue state is satisfactory. The study recommends among other things that since it has been realized that online newspapers are timelier and more frequent in reporting insecurity issues in Benue state, members of the public in the state should cultivate the habit of visiting the online versions of these daily newspapers in order to keep themselves abreast of not just news on insecurity but also news of varying subjects of public concern.Books on Demand GmbH, Überseering 33, 22297 Hamburg 68 pp. Englisch.

Taschenbuch. Condizione: Neu. Neuware -This book investigates the crucial role of effective communication in the management of secondary schools in Africa. Effective communication is identified as a fundamental element in fostering positive relationships among school stakeholders, enhancing organizational efficiency, and improving overall academic outcomes. The study examines various communication strategies and their impact on promoting transparency, collaboration, and a conducive learning environment in African secondary schools. The study as well finds out the challenges faced in communication within the school setting and provides recommendations for improving communication practices to optimize school management in Africa.Books on Demand GmbH, Überseering 33, 22297 Hamburg 68 pp. Englisch.

Taschenbuch. Condizione: Neu. Neuware -This study investigates the impact of Human Resource Management on organizational productivity in selected businesses within Africa. Through qualitative research methods, including interviews and observations, the study examines how effective HR practices contribute to enhancing overall productivity levels in these organizations. The findings provide valuable insights into the crucial role of HR management in driving organizational success and offer practical recommendations for improving HR strategies to achieve optimal productivity outcomes.Books on Demand GmbH, Überseering 33, 22297 Hamburg 76 pp. Englisch.

Taschenbuch. Condizione: Neu. Neuware -'Advert Ratings and Students' Patronage of Alcohol in Makurdi, Nigeria' explores the influence of alcohol advertising on student behavior in Makurdi, Nigeria. The book examines how the appeal and frequency of alcohol advertisements impact the drinking habits of students, focusing on their perceptions, preferences, and consumption patterns.Through a combination of surveys, interviews, and data analysis, the authors provide a detailed account of how marketing strategies in the alcohol industry are perceived by young people in Makurdi. The book highlights the significant correlation between highly rated advertisements and increased alcohol patronage among students, raising important questions about the role of advertising in shaping youth behavior.Books on Demand GmbH, Überseering 33, 22297 Hamburg 60 pp. Englisch.