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Editore: Palgrave Macmillan UK Mai 2007, 2007
ISBN 10: 1349356573ISBN 13: 9781349356577
Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germania
Libro Print on Demand
Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This groundbreaking fashion branding and management text brings an analytical business dimension to the marketing and corporate techniques of the luxury fashion goods industry. It will make engaging reading for anyone who wishes to learn about the captivating business of turning functional products into objects of desire. 356 pp. Englisch.
Editore: Palgrave Macmillan UK Mai 2007, 2007
ISBN 10: 0230507840ISBN 13: 9780230507845
Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germania
Libro Print on Demand
Buch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Combining analysis with detailed accounts of authors' careers and the global trade in literature, this book assesses how postcolonial writers respond to their own reception and niche positioning, parading their exotic otherness to metropolitan audiences, within a global marketplace. 216 pp. Englisch.
Editore: Palgrave Macmillan UK Mai 2007, 2007
ISBN 10: 1349354945ISBN 13: 9781349354948
Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germania
Libro Print on Demand
Taschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Offering first major study of the views of the Conservative Party towards the key aspects of Anglo-German relations from 1905 to 1914, it examines the Conservative response to the German threat, and argues that it showed a marked absence of open hostility towards Germany. 212 pp. Englisch.
Editore: Palgrave Macmillan UK Mai 2007, 2007
ISBN 10: 0230013635ISBN 13: 9780230013636
Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germania
Libro Print on Demand
Buch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Companies and work have undergone significant change, and a new productive model has emerged. This book shows how the model works, showing its high degree of coherence in terms of the integration of functions within companies. This book creates a new and challenging theory of services, rooted in the concrete experience of workshops and offices. 252 pp. Englisch.
Editore: Palgrave Macmillan UK Mai 2007, 2007
ISBN 10: 1403942838ISBN 13: 9781403942838
Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germania
Libro Print on Demand
Buch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Through an integrative framework developed by the authors and drawn from international political economy and corporate strategy literature, this book examines the interface between public policy and corporate strategy in network development within the context of the European Union's trans-European network (TENs) initiative. 232 pp. Englisch.
Editore: Palgrave Macmillan UK Mai 2007, 2007
ISBN 10: 0230506380ISBN 13: 9780230506381
Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germania
Libro Print on Demand
Buch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The INSEAD Global Leadership Centre (IGLC) was founded, and is directed by Professor Kets de Vries. IGLC has helped thousands of executives to increase their effectiveness in dealing with colleagues and clients, and to refocus their own professional and personal aspirations. This book is a volume of essays on topics relevant to leadership development. Drawing upon substantial research this book presents the essential leadership models and equips practitioners with tools for developing executive coaches and working with business leaders. 420 pp. Englisch.
Editore: Palgrave Macmillan UK Mai 2007, 2007
ISBN 10: 0230521673ISBN 13: 9780230521674
Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germania
Libro Print on Demand
Buch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Luxury is a necessity that begins where necessity ends'. These words, spoken by Gabrielle Coco Chanel in the early Twentieth century, remain as true as ever in our current society. Luxury fashion has seeped into every sphere of our consumer society.It has become the norm to aspire towards attaining the delectable goods of brands like Louis Vuitton, Gucci and Dior. This desire is further heightened by the fact that fashion has been made more available to the masses by brands like H&M and Zara who continuously offer luxury-style goods at lower prices. Also, globalization and technological and communications advancement have made fashion even more accessible. Consumers can now shop at will on the Internet, access a wide variety of goods and exchange instant brand experiences. These have made the average fashion consumer savvy, demanding and restless. To put it mildly, ' The luxury consumer and the luxury landscape have changed!' What do these imply for luxury fashion brands A changing sector currently undergoing an important market evolution, internal management shifts and rapid expansion, in dire need of strategic business direction. Luxury Fashion Branding is the groundbreaking first book of its kind that addresses the business of luxury fashion from a strategic viewpoint. It critically analyzes the essential aspects of the luxury fashion sector from tracing the origins of luxury fashion to assessing its consumers, retailing tactics, branding and marketing strategy, business modelling and e-retail. Presented in a clear language with pictorial illustrations, Luxury Fashion Branding will make engaging reading for anyone who wishes to learn about the captivating business of turning functional products into objects of desire. 356 pp. Englisch.
Editore: Palgrave Macmillan UK Mai 2007, 2007
ISBN 10: 0230525482ISBN 13: 9780230525481
Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germania
Libro Print on Demand
Buch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book is the original, classic text by H. Igor Ansoff, the pioneer and'Father of Strategic Management'. This is the founding work on Strategic Management, a concept that lies at the core of modern business. Ansoff focuses upon the behaviour of complex organizations in turbulent environments and upon what determines success. This book is a ground-breaking approach to modelling strategic capability and strategic choice that has influenced an entire generation of managers and strategists. It remains today a key work on strategy. 268 pp. Englisch.
Editore: Palgrave Macmillan UK Mai 2007, 2007
ISBN 10: 0230001300ISBN 13: 9780230001305
Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germania
Libro Print on Demand
Buch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This offers a unique insight into the 2005 British General Election from the perspectives of those responsible for organizing, reporting, and understanding the campaign. It contains definitive accounts of what happened from those most intimately involved in preparing the main party strategies as well as leading academic, media and polling experts. 308 pp. Englisch.
Editore: Palgrave Macmillan UK Mai 2007, 2007
ISBN 10: 0230002072ISBN 13: 9780230002074
Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germania
Libro Print on Demand
Buch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Eskom is a South African company that has developed from a state utility under apartheid into a competitive state-owned enterprise. This book draws on the knowledge about corporate governance in state-owned enterprises. It locates Eskom's experience in that context and argues that a state-owned enterprise can be run as efficiently as any other. 352 pp. Englisch.