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  • Carol Dekkers

    Lingua: Inglese

    Editore: Springer Berlin Heidelberg, Springer Berlin Heidelberg Okt 2010, 2010

    ISBN 10: 3642087868 ISBN 13: 9783642087868

    Da: Wegmann1855, Zwiesel, Germania

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    Taschenbuch. Condizione: Neu. Neuware -¿As projects get more complicated, managers stop learning from their - perience. It is important to understand how that happens and how to change it¿. Fallible estimates: In software development, initial estimates for a project shape the trajectory of decisions that a manager makes over its life. For ex- ple, estimates of the productivity of the team members influence decisions about the size of the team, which in turn affect the team¿s actual output. The trouble is that initial estimates usually turn out to be wrong. ¿ (Sengupta, 2008) This book aims directly to increase the awareness among managers and practitioners that estimation is as important as the work to be done in so- ware and systems development. You can manage what you can measure! Readers will find in this book a collection of lessons learned from the worldwide ¿metrics community,¿ which we have documented and enhanced with our own experiences in the field of software measurement and estimating. Our goal is to support our readers to harvest the benefits of estimating and - prove their software development processes. We present the 5 ISO/I- acknowledged Functional Sizing Methods with variants, experiences, counting rules, and case studies ¿ and most importantly, illustrate through practical - amples how to use functional size measurement to produce realistic estimates. The book is written in a practical manner, especially for the busy practitioner community. It is aimed to be used as a manual and an assistant for everyday work.

  • Eleftherios Papantonopoulos

    Lingua: Inglese

    Editore: Springer Berlin Heidelberg Okt 2010, 2010

    ISBN 10: 3642061567 ISBN 13: 9783642061561

    Da: Wegmann1855, Zwiesel, Germania

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    Taschenbuch. Condizione: Neu. Neuware -The Physics of the Early Universe is an edited and expanded version of the lectures given at a recent summer school of the same name. Its aim is to present an advanced multi-authored textbook that meets the needs of both postgraduate students and young researchers interested in, or already working on, problems in cosmology and general relativity, with emphasis on the early universe. A particularly strong feature of the present work is the constructive-critical approach to the present mainstream theories, the careful assessment of some alternative approaches, and the overall balance between theoretical and observational considerations. As such, this book will also benefit experienced scientists and nonspecialists from related areas of research.

  • Gunter Dueck

    Lingua: Inglese

    Editore: Springer Berlin Heidelberg, Springer Berlin Heidelberg Okt 2010, 2010

    ISBN 10: 3642090915 ISBN 13: 9783642090912

    Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germania

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    Taschenbuch. Condizione: Neu. Neuware -Intelligence is wasted on problems that themselves have been caused by an excess of intelligence. Lean Brain Management strives toward uncompromising Lean Brain Quality. Lean Brain stands for consistent economization of intelligence in all realms of life: Intelligent systems will only be operated by unskilled workers. Education, universities, and schools would become obsolete. A week of training would be enough for virtually any job. ('You are now the physician for the measles in the State of Ohio. In response to phone calls, send this prescription.') Lean Brain is not aimed at dumbing down! Lean Brain can survive on just a very small amount of central intelligence. Potential savings amount to trillions! This is demonstrated using Germany as an example. With this book, Dueck presents a radical suggestion for world improvement. The desire to laugh infinitely about it will eventually segue into a collective rude awakening. The book contains concrete advice for managers to economize on intelligence, and is thus¿in keeping with the theme¿written in an easy-to-read fashion. It contains no self-doubt whatsoever. Awarded the Business Book Prize from Financial Times Deutschland and getAbstract AGSpringer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 236 pp. Englisch.

  • Marc Yor

    Lingua: Inglese

    Editore: Springer Berlin Heidelberg, Springer Berlin Heidelberg Okt 2010, 2010

    ISBN 10: 364209452X ISBN 13: 9783642094521

    Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germania

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    Taschenbuch. Condizione: Neu. Neuware -Considering the stupendous gain in importance, in the banking and insurance industries since the early 1990¿s, of mathematical methodology, especially probabilistic methodology, it was a very natural idea for the French 'Académie des Sciences' to propose a series of public lectures, accessible to an educated audience, to promote a wider understanding for some of the fundamental ideas, techniques and new tools of the financial industries.These lectures were given at the 'Académie des Sciences' in Paris by internationally renowned experts in mathematical finance, and later written up for this volume which develops, in simple yet rigorous terms, some challenging topics such as risk measures, the notion of arbitrage, dynamic models involving fundamental stochastic processes like Brownian motion and Lévy processes.The Ariadne¿s thread leads the reader from Louis Bachelier¿s thesis 1900 to the famous Black-Scholes formula of 1973 and to most recent work close to Malliavin¿s stochastic calculus of variations. The book also features a description of the trainings of French financial analysts which will help them to become experts in these fast evolving mathematical techniques.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 88 pp. Englisch.

  • C. V. Vishveshwara

    Lingua: Inglese

    Editore: Springer Berlin Heidelberg, Springer Berlin Heidelberg Okt 2010, 2010

    ISBN 10: 3642069738 ISBN 13: 9783642069734

    Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germania

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    Taschenbuch. Condizione: Neu. Neuware -Einstein's Enigma or Black Holes in My Bubble Bath is a humourous and informal rendition of the story of gravitation theory from the early historic origins to the latest developments in astrophysics, focusing on Albert Einstein's theory of general relativity and black-hole physics. Through engaging conversations and napkin-scribbled diagrams come tumbling the rudiments of relativity, spacetime and much of modern physics, narrated with high didactic and literary talent, and each embedded in casual lessons given by a worldly astrophysicist to his friend. Join the intellectual fun and exalt in the frothy ideas while vicariously taking relaxing baths in this magical bathtub.Prof. C.V. Vishveshwara is a renowned theoretical physicist, who participated in the golden age of black-hole physics, making pioneering contributions. Also an enthusiastic teacher and planetarium director, he has written several popular-level articles, scripts for planetarium shows and produced documentary movies on science.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 368 pp. Englisch.

  • Siegfried Grundmann

    Lingua: Inglese

    Editore: Springer Berlin Heidelberg, Springer Berlin Heidelberg Okt 2010, 2010

    ISBN 10: 3642065074 ISBN 13: 9783642065071

    Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germania

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    Taschenbuch. Condizione: Neu. Neuware -In 1919 the Prussian Ministry of Science, Arts and Culture opened a dossier on 'Einstein's Theory of Relativity.' It was rediscovered by the author in 1961 and is used in conjunction with numerous other subsequently identified 'Einstein' files as the basis of this fascinating book. In particular, the author carefully scrutinizes Einstein's FBI file from 1950-55 against mostly unpublished material from European including Soviet sources and presents hitherto unknown documentation on Einstein's alleged contacts with the German Communist Party and the Comintern. Siegfried Grundmann's thorough study of Einstein's participation on a committee of the League of Nations, based on archival research in Geneva, is also new. This book outlines Einstein's image in politics and German science policy. It covers the period from his appointment as a researcher in Berlin to his fight abroad against the 'boycott of German science' after World War I and his struggle at home against attacks on 'Jewish physics' of which he was made a prime target. An important gap in the literature on Einstein is thus filled, contributing much new material toward a better understanding of Einstein's so rigorous break with Germany.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 480 pp. Englisch.

  • Martin Hilb

    Lingua: Inglese

    Editore: Springer Berlin Heidelberg, Springer Berlin Heidelberg Okt 2010, 2010

    ISBN 10: 364208821X ISBN 13: 9783642088216

    Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germania

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    Taschenbuch. Condizione: Neu. Neuware -Martin Hilb presents an innovative and integrated approach to the theory and practice of corporate governance. Central to this approach is a set of instruments - developed and tested by the author - that can be used by boards to offer effective strategic direction and control to their organizations. The board instruments can be readily applied to the targeted selection, review, remuneration and development of board members, and for conducting board self-evaluations. This new approach to corporate governance is based on four guiding principles: keep it situational, keep it strategic, keep it integrated, and keep it controlled. Together, these principles form the basis of an integrated approach that addresses all key aspects of corporate governance. The main arguments in each section are supported by conceptual models, practical board tools or case studies, making the book ideally suited to board members, senior managers and post-graduate students. 244 pp. Englisch.

  • Volker Sperschneider

    Lingua: Inglese

    Editore: Springer Berlin Heidelberg, Springer Berlin Heidelberg Okt 2010, 2010

    ISBN 10: 364209726X ISBN 13: 9783642097263

    Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germania

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    Taschenbuch. Condizione: Neu. Neuware -What is this book good for Imagine you are a computer scientist working in the bioinformatics area. P- bably you will be a member of a highly interdisciplinary team consisting of biologists, chemists, mathematicians, computer scientists ranging from p- grammers to algorithm engineers, and eventually people from various further elds. A major problem within such interdisciplinary teams is always to nd some common language, and, for each member of some discipline, to have profound knowledge of what are the notions, basic concepts and goals of the other participating disciplines, as well as of what they can contribute to the solutionofonesownproblems. Thisdoes,ofcourse,notmeanthatacomputer scientist should do the job of the biologist. Nevertheless, a computer scientist should be able to understand what a biologist deals with. On the other hand, the biologist should not do the computer scientists job, but should know what computer science and algorithm engineering might contribute to thesolution of her/his problems, and also how problems should be stated in order for the computer scientist to understand them. This book primarily aims to show the potential that algorithm engin- ring o ers for the solution of core bioinformatics problems.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 308 pp. Englisch.

  • Zbigniew Michalewicz

    Lingua: Inglese

    Editore: Springer Berlin Heidelberg, Springer Berlin Heidelberg Okt 2010, 2010

    ISBN 10: 3642069487 ISBN 13: 9783642069482

    Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germania

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    Taschenbuch. Condizione: Neu. Neuware -In the modern information era, managers must recognize the competitive opportunities represented by decision-support tools. Adaptive business intelligence systems combine prediction and optimization techniques to assist decision makers in complex, rapidly changing environments. These systems address the fundamental questions: What is likely to happen in the future And what is the best decision right now Adaptive Business Intelligence includes elements of data mining, predictive modeling, forecasting, optimization, and adaptability.The authors have considerable academic research backgrounds in artificial intelligence and related fields, combined with years of practical consulting experience in businesses and industries worldwide. In this book they explain the science and application of numerous prediction and optimization techniques, as well as how these concepts can be used to develop adaptive systems. The techniques covered include linear regression, time-series forecasting, decision trees and tables, artificial neural networks, genetic programming, fuzzy systems, genetic algorithms, simulated annealing, tabu search, ant systems, and agent-based modeling.This book is suitable for business and IT managers who make decisions in complex industrial and service environments, nonspecialists who want to understand the science behind better predictions and decisions, and students and researchers who need a quick introduction to this field.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 260 pp. Englisch.

  • Paul Baker

    Lingua: Inglese

    Editore: Springer Berlin Heidelberg, Springer Berlin Heidelberg Okt 2010, 2010

    ISBN 10: 3642091598 ISBN 13: 9783642091599

    Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germania

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    Taschenbuch. Condizione: Neu. Neuware -Model-driven development has become the most important new paradigm in software development and has already demonstrated considerable impact in reducing time to market and improving product quality. However, the development of high-quality systems not only requires systematic development processes but also systematic test processes.This book is about systematic, model-driven test processes in the context of UML. As UML provides only limited means for the design and development of test artifacts, a consortium was formed by the Object Management Group (OMG) to develop a UML profile for model-driven testing ¿ the UML Testing Profile (UTP), an official OMG standard since 2005.Written by the original members of this standardization group, this book shows you how to use UML to test complex software systems. The authors introduce UTP step-by-step, using a case study that illustrates how UTP can be used for test modeling and test specification. Yoüll learn how UTP concepts can be used for functional and non-functional testing, with example applications and best practices for user-interfaces and service oriented architectures. In addition, the authors demonstrate how to apply UTP using frameworks like TTCN-3 and the JUnit test framework for Java.This book is the definitive reference for the only UML-based test specification language, written by the creators of that language. It is supported by an Internet site that provides information on the latest tools and uses of the profile.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 200 pp. Englisch.

  • Alexander John

    Lingua: Inglese

    Editore: Springer Berlin Heidelberg, Springer Berlin Heidelberg Okt 2010, 2010

    ISBN 10: 364206888X ISBN 13: 9783642068881

    Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germania

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    Taschenbuch. Condizione: Neu. Neuware -Six Sigma has established itself globally over the last 20 years as a best practice concept for optimizing processes. Many renowned companies from a diverse array of business branches successfully deploy Six Sigma and profit from the benefits of Six Sigma-inspired projects, significantly improving their net income. Focusing on customer needs and measu- ability is at the forefront of this approach. In the course of its long history the Six Sigma approach has undergone many developments and upgrades and these have been incorporated into the original concept. One very important step is the integration of Lean Management tools into the classical Six Sigma concept. Along with reducing process variation ¿ which is achieved through classical quality tools and statist- cal analysis, these tools contribute decisively to achieving a significant acceleration in process speed and a reduction of inventories and lead times. +Lean As practiced by UMS GmbH, in its applications, the Six Sigma approach thus combines the tried-and-tested tools of both worlds, which are linked together systematically in the proven DMAIC process model. Effective tools exist for every problem, ensuring that excellent and sustainable project results are achieved. We took the chance to update the book with respect to the latest developments of the method and incorporated the customer feedback of the last years. Here we focused especially on an improved Define phase, the incorporation of the OEE measurement in the Measure phase and a revised Lean Toolset.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 324 pp. Englisch.

  • Noah Graham

    Lingua: Inglese

    Editore: Springer Berlin Heidelberg, Springer Berlin Heidelberg Okt 2010, 2010

    ISBN 10: 364210116X ISBN 13: 9783642101168

    Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germania

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    Taschenbuch. Condizione: Neu. Neuware -In this monograph we apply scattering theory methods to calculations in quantum eld theory, with a particular focus on properties of the quantum vacuum. These methods will provide e cient and reliable solutions to a - riety of problems in quantum eld theory. Our approach will also elucidate in a concrete context many of the subtleties of quantum eld theory, such as divergences, regularization, and renormalization, by connecting them to more familiar results in quantum mechanics. We will use tools of scattering theory to characterize the spectrum of energyeigenstatesinapotentialbackground,hencethetermspectralmethods. This mode spectrum comprises both discrete bound states and a continuum of scattering states. We develop a powerful formalism that parameterizes the e ects of the continuum by the density of states, which we compute from scattering data. Summing the zero-point energies of these modes gives the energy of the quantum vacuum, which is one of the central quantities we study.Althoughthemostcommonlystudiedbackgroundpotentialsarisefrom static soliton solutions to the classical equations of motion, these methods are not limited to such cases.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 196 pp. Englisch.

  • Ralf Langen

    Lingua: Inglese

    Editore: Springer Berlin Heidelberg, Springer Berlin Heidelberg Okt 2010, 2010

    ISBN 10: 3642096239 ISBN 13: 9783642096235

    Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germania

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    Taschenbuch. Condizione: Neu. Neuware -'Change before you have to' - the advice by Jack Welch, former CEO of industry giant General Electric, still holds true today. Even more so: organisations permanently have to face change, if they want to succeed economically. No small feat, given the high expectations that employees have in times of transformation towards their management. Staff cannot be entirely left out of the process, anymore. This hard-learned lesson is fairly well understood by now. But how should engagement be designed and carried out This collection explores the different approaches to employee participation - from a practitoners' perspective. Consultants from Pleon, Europe's leading communications agency, as well as managers and academics share their experience with change communication and offer valuable insights on what engagement - if tackled correctly - can do for organisations: it adds to the internal trust and external reputation.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 204 pp. Englisch.

  • Peter H. M. Vervest

    Lingua: Inglese

    Editore: Springer Berlin Heidelberg, Springer Berlin Heidelberg Okt 2010, 2010

    ISBN 10: 3642099203 ISBN 13: 9783642099205

    Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germania

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    Taschenbuch. Condizione: Neu. Neuware -Digital networking technologies are empowering organizations to form dynamic networks, generating exceptional or ¿smart¿ results. These Smart Business Networks (SBNs) enable individual organizations to compete more effectively and to respond better to a changing world. This idea attracted a diverse group of academic scholars and business professionals to Beijing from May 19-23, 2008, hosted by Tsinghua University. They discovered new ways to manage network resources, operate business processes across a network, create a business operations platform, understand the importance of network position and the smart mastering of technology. Effective managers, they concluded, must have a firm understanding of these fundamental network concepts in order to orchestrate the networks of the future. This book presents the results of an intense and energizing event which resulted in new theoretical foundations and practical insights.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 384 pp. Englisch.

  • Marco De Witte

    Lingua: Inglese

    Editore: Springer Berlin Heidelberg, Springer Berlin Heidelberg Okt 2010, 2010

    ISBN 10: 3642069851 ISBN 13: 9783642069857

    Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germania

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    Taschenbuch. Condizione: Neu. Neuware -In recent years the field of Corporate Social Responsibility (CSR) has impressively progressed. This has resulted in a number of tried and tested management models - models that have demonstrated added value in everyday organisational practice. This book harvests this experience leading to an accessible and readable volume with an overview of those models in a hands-on manner. In total more than forty models from around the world are brought together. Each contribution is structured around one central figure while describing concisely the nature, the use, actual experiences and some do's and don'ts of CSR. The book is written for a managerial and consultants audience, people that have to deal with CSR in everyday practice.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 392 pp. Englisch.

  • Raschid Ijioui

    Lingua: Inglese

    Editore: Springer Berlin Heidelberg, Springer Berlin Heidelberg Okt 2010, 2010

    ISBN 10: 3642092977 ISBN 13: 9783642092978

    Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germania

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    Taschenbuch. Condizione: Neu. Neuware -This book aims at assisting global industry in its challenge of expansion within a world of ever increasing globalisation. The book wants to make the reader aware of the importance of transparent business processes and provides knowledge c- bining latest scientific findings and best practice in the high-tech industry. Major Companies provide comments and solutions drawing on their experience with - gard to their special requirements with regard to Supply Chain Event Management (SCEM). Some model cases and examples give practical solutions in a tangible manner. Leading scientists in companies, managers, universities and research - stitutes explain and provide information about probable future requirements - garding SCEM development. This book will assist not only the larger companies but also any smaller ent- prises, such as Interturbine Logistik GmbH, in their efforts towards international speed delivery, service technology and competitiveness. It serves the common goal of networks transparency hereby offering significant cost reduction and p- viding ground for service performance enhancement, creating a base for total or partial business re-engineering. For this achievement I like to express my admiration to the University of Aachen (RWTH) that has been able to combine science and the highly performing industry in order to gather all knowledge available at present in this compacted format (for more on this topic, see article by Raschid Ijioui on page 267 et seq.).Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 380 pp. Englisch.

  • Oliver P. Günther

    Lingua: Inglese

    Editore: Springer Berlin Heidelberg, Springer Berlin Heidelberg Okt 2010, 2010

    ISBN 10: 3642095313 ISBN 13: 9783642095313

    Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germania

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    Taschenbuch. Condizione: Neu. Neuware -Information systems for manufacturing often follow a three-layer architecture based on an enterprise resource planning (ERP) layer (for order planning), a manufacturing execution system (MES) layer (for factory control), and a shop floor layer (for machine control). Future requirements on flexibility and adaptability require a much closer integration of ERP systems with the manufacturing floor. To achieve this integration, an MES often pushes customer orders to the manufacturing floor in a flexible manner. Moreover, a large amount of shop floor data needs to be filtered and fed into business planning applications such as production planning or supply chain management. Radio Frequency Identification (RFID) chips can play an important role in the collection and management of such data.Günther, Kletti, and Kubach explain the potential advantages of using RFID technology in a modern manufacturing and supply chain context. Areas of emphasis include integration of RFID data into legacy IT architectures, RFID-MES-ERP integration, and cost-benefit considerations. Their presentation is not restricted to intra-company production planning, but also emphasizes the benefits of inter-company collaboration. Six case studies based on SAP¿s ERP systems and MPDV¿s MES solution show how to successfully implement cross-company supply chain integration using RFID technology.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 180 pp. Englisch.

  • Roger Debreceny

    Lingua: Inglese

    Editore: Springer Berlin Heidelberg, Springer Berlin Heidelberg Okt 2010, 2010

    ISBN 10: 3642101801 ISBN 13: 9783642101809

    Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germania

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    Taschenbuch. Condizione: Neu. Neuware -Interactive data supports organizations to communicate effectively with their stakeholders and partners on the Internet and the World Wide Web. XBRL (eXtensible Business Reporting Language) is a key enabling technology for interactive data. XBRL links organizations and knowledge consumers in a variety of information value chains. XBRL is now in use in many countries and important settings. This book provides, for the first time, an in-depth analysis of XBRL. Thorough and up-to-date, this book explains the most popular constructs in XML, on which XBRL builds, and XBRL. The book provides business and policy makers, technologists and information engineers with an essential toolkit to understand the complete implementation of XBRL. The book begins with an overview of the business case for interactive data and XBRL. There is an introduction to XML and XBRL and the design and construction of XBRL taxonomies including extensions and multi-dimensional XBRL implementations. It provides a detailed analysis of the interaction of instance documents and taxonomies. The book also provides a synopsis of the most current XBRL technologies.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 248 pp. Englisch.

  • Simme D. P. Flapper

    Lingua: Inglese

    Editore: Springer Berlin Heidelberg, Springer Berlin Heidelberg Okt 2010, 2010

    ISBN 10: 3642073816 ISBN 13: 9783642073816

    Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germania

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    Taschenbuch. Condizione: Neu. Neuware -Introduction Closing supply chains refers to taking care of items once they are no longer desired or can no longer be used by their user. Smart management of closed-loop supply chains means profitable recovery of value from these items (products, functional components, materials or packaging). The company closing the supply chain may be the original equipment manuf- turer (OEM), a distribution partner or a third party not involved in the f- ward distribution. In recent years, the management of closed-loop supply chains has gained importance because of increased legislation on producer respon- bility, requiring companies to take back products from customers and to organize for proper recovery and disposal. This legislation is partially due to increased awareness of environmental issues. However, smart com- nies have also understood that returned products often contain lots of value to be recovered. They manage closed-loop supply chains simply because it is a profitable business proposition.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 228 pp. Englisch.

  • G. Festel

    Lingua: Inglese

    Editore: Springer Berlin Heidelberg, Springer Berlin Heidelberg Okt 2010, 2010

    ISBN 10: 3642061400 ISBN 13: 9783642061400

    Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germania

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    Taschenbuch. Condizione: Neu. Neuware -¿Don¿t miss out on China!¿ and ¿What are you doing about China ¿ Catch phrases like these are spreading among managers all over the world. Just take a brief look at the business class occupancy of flights from Europe, North America or Japan to major Chinese cities: This gives you a glimpse of how business people are attracted by steady growth rates of 6 percent to 10 percent. It also indicates how much attention is given to a market featuring 1.3 billion potential consumers and a government committed to rapidly changing the country from an agricultu- dominated developing country into one of the world¿s economic powerhouses. Most of the global industrial players have had economic ties with China for decades already, but they were further strengthened after the country¿s opening to the world in the early 1980s. Furthermore, Chinäs accession to the World Trade Or- nization is expected to catapult this already surging economy into another sphere of development.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 308 pp. Englisch.

  • Manfred Krafft

    Lingua: Inglese

    Editore: Springer Berlin Heidelberg, Springer Berlin Heidelberg Okt 2010, 2010

    ISBN 10: 3642072585 ISBN 13: 9783642072581

    Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germania

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    Taschenbuch. Condizione: Neu. Neuware -Direct marketing is a fast-growing and dominant domestic marketing instrument in many countries. Direct marketing follows the path of the rapid advances of globalization: international direct marketing (IDM) is already a multi-billion dollar business and an attractive instrument for foreign market entry and international customer communication.This book is the first to focus exclusively on IDM, combining state-of-the-art knowledge, best practice and unique data: The first part is a comprehensive, well-structured review, covering relevant sources ranging from academic journals to practitioner magazines. The second part consists of best practice examples of various aspects of IDM. The third part contains a summary of a proprietary consumer study on direct marketing attitudes and affinities across 24 countries in North America, Europe and Asia. The book provides the reader with a comprehensive and easy-to-understand guide to international direct marketing.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 352 pp. Englisch.

  • Miguel-Angel Sicilia

    Lingua: Inglese

    Editore: Springer Berlin Heidelberg, Springer Berlin Heidelberg Okt 2010, 2010

    ISBN 10: 3642164951 ISBN 13: 9783642164958

    Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germania

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    Taschenbuch. Condizione: Neu. Neuware -This book constitutes the post-proceedings of the International Workshop on Ontology, Conceptualization and Epistemology for Information Systems, Software Engineering and Service Sciences (ONTOSE 2010) , held at the CAiSE 2010 conference in Hammamet, Tunisia, June, 2010. The 10 papers presented in this volume were carefully revised and selected from 25 submissions. They are grouped in sections on enterprise and service architectures, ontology applications, ontology visualization and query expansion, and ontologies for services.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 160 pp. Englisch.

  • Rainer Busch

    Lingua: Inglese

    Editore: Springer Berlin Heidelberg, Springer Berlin Heidelberg Okt 2010, 2010

    ISBN 10: 3642072143 ISBN 13: 9783642072147

    Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germania

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    Taschenbuch. Condizione: Neu. Neuware -By summing up the authors¿ lectures on Marketing Communications, this work introduces its users to the fundamental knowledge that is indispensable in this complex and exciting field of Marketing. It has been compiled especially for first-degree students of Business Administration and Marketing who take an interest in the international aspects of these disciplines. At the same time, the sound grounding provided by this work is suitable for students pursuing Post-graduate Diploma or Master programmes in technological, scientific or IT-related areas. The book gives an introduction to the generic issues of Marketing Communications as well as an overview of the information behaviour of targeted customer groups. The foundation laid in the initial chapters is followed up by more specific areas such as situational analysis and the development of communications strategies.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 272 pp. Englisch.

  • Carl S. Helrich

    Lingua: Inglese

    Editore: Springer Berlin Heidelberg, Springer Berlin Heidelberg Okt 2010, 2010

    ISBN 10: 3642099092 ISBN 13: 9783642099090

    Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germania

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    Taschenbuch. Condizione: Neu. Neuware -Thermodynamics is not the oldest of sciences. Mechanics can make that claim. Thermodynamicsisaproductofsomeofthegreatestscienti cmindsofthe19thand 20th centuries. But it is suf ciently established that most authors of new textbooks in thermodynamics nd it necessary to justify their writing of yet another textbook. I nd this an unnecessary exercise because of the centrality of thermodynamics as a science in physics, chemistry, biology, and medicine. I do acknowledge, however, that instruction in thermodynamics often leaves the student in a confused state. My attempt in this book is to present thermodynamics in as simple and as uni ed a form as possible. As teachers we identify the failures of our own teachers and attempt to correct them. Although I personally acknowledge with a deep gratitude the appreciation for thermodynamics that I found as an undergraduate, I also realize that my teachers did not convey to me the sweeping grandeur of thermodynamics. Speci cally the s- plicity and the power that James Clerk Maxwell found in the methods of Gibbs were not part of my undergraduate experience. Unfortunately some modern authors also seem to miss this central theme, choosing instead to introduce the thermodynamic potentials as only useful functions at various points in the development.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 416 pp. Englisch.

  • Libro 14 di 29: Engineering Materials and Processes

    Bruno Predel

    Lingua: Inglese

    Editore: Springer Berlin Heidelberg, Springer Berlin Heidelberg Okt 2010, 2010

    ISBN 10: 3642057276 ISBN 13: 9783642057274

    Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germania

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    Taschenbuch. Condizione: Neu. Neuware -Since J.W. Gibbs in 1878 succeeded comprehensively in establishing the basic principles for an understanding of equilibria in heterogeneous systems, numer ous books concerning constitution diagrams have been written, some of them providing a formal treatment of phase equilibria down to the small detail. The purpose of the present book is to provide an introduction to the practical ap plications of phase diagrams. In the first instance it is intended for students of chemistry, metallurgy, mineralogy and materials science, but also for engineers and students of science and engineering disciplines concerned with materials. To facilitate the start of an involvement with heterogeneous equilibria, reactions and dynamic equilibria will be treated first, since these are familiar to chemists and metallurgists. Of course, a description of phase equilibria is not possible without a mini mum of formalism. The formalistic description, however, will be made lighter by clear explanations of experimental methods used to determine the constitu tion of a system, by application examples, as well as by discussing realistic cas es from chemistry, metallurgy, materials science and mineralogy. By this, the ne cessity of the knowledge of phase diagrams can be shown. On the other hand a practical exercise is possible.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 368 pp. Englisch.

  • Franz Schwabl

    Lingua: Inglese

    Editore: Springer Berlin Heidelberg, Springer Berlin Heidelberg Okt 2010, 2010

    ISBN 10: 3642091075 ISBN 13: 9783642091070

    Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germania

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    Taschenbuch. Condizione: Neu. Neuware -This introductory course on quantum mechanics is the basic lecture that precedes and completes the author's second book Advanced Quantum Mechanics. This new edition is up-to-date and has been revised. Coverage meets the needs of students by giving all mathematical steps and worked examples with applications throughout the text as well as many problems at the end of each chapter. It contains nonrelativistic quantum mechanics and a short treatment of the quantization of the radiation field. Besides the essentials, the book also discusses topics such as the theory of measurement, the Bell inequality, and supersymmetric quantum mechanics.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 440 pp. Englisch.

  • Sebastian Nanz

    Lingua: Inglese

    Editore: Springer Berlin Heidelberg, Springer Berlin Heidelberg Okt 2010, 2010

    ISBN 10: 3642151868 ISBN 13: 9783642151866

    Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germania

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    Buch. Condizione: Neu. Neuware -This book focuses on defining the achievements of software engineering in the past decades and showcasing visions for the future. It features a collection of articles by some of the most prominent researchers and technologists who have shaped the field: Barry Boehm, Manfred Broy, Patrick Cousot, Erich Gamma, Yuri Gurevich, Tony Hoare, Michael A.Jackson, Rustan Leino, David L. Parnas, Dieter Rombach, Joseph Sifakis, Niklaus Wirth, Pamela Zave, and Andreas Zeller. The contributed articles reflect the authors¿ individual views on what constitutes the most important issues facing software development. Both research- and technology-oriented contributions are included. The book provides at the same time a record of a symposium held at ETH Zurich on the occasion of Bertrand Meyer¿s 60th birthday.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 196 pp. Englisch.

  • Libro 52 di 111: Lecture Notes in Computational Science and Engineering

    Markus Holtz

    Lingua: Inglese

    Editore: Springer Berlin Heidelberg, Springer Berlin Heidelberg Okt 2010, 2010

    ISBN 10: 3642160034 ISBN 13: 9783642160035

    Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germania

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    Buch. Condizione: Neu. Neuware -This book deals with the numerical analysis and efficient numerical treatment of high-dimensional integrals using sparse grids and other dimension-wise integration techniques with applications to finance and insurance. The book focuses on providing insights into the interplay between coordinate transformations, effective dimensions and the convergence behaviour of sparse grid methods. The techniques, derivations and algorithms are illustrated by many examples, figures and code segments. Numerical experiments with applications from finance and insurance show that the approaches presented in this book can be faster and more accurate than (quasi-) Monte Carlo methods, even for integrands with hundreds of dimensions.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 200 pp. Englisch.

  • Reiner Dumke

    Lingua: Inglese

    Editore: Springer Berlin Heidelberg, Springer Berlin Heidelberg Okt 2010, 2010

    ISBN 10: 364209080X ISBN 13: 9783642090806

    Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germania

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    Taschenbuch. Condizione: Neu. Neuware Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 576 pp. Englisch.

  • Libro 27 di 241: Lecture Notes in Physics

    André Burnel

    Lingua: Inglese

    Editore: Springer Berlin Heidelberg, Springer Berlin Heidelberg Okt 2010, 2010

    ISBN 10: 3642089402 ISBN 13: 9783642089404

    Da: buchversandmimpf2000, Emtmannsberg, BAYE, Germania

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    Taschenbuch. Condizione: Neu. Neuware -By definition, gauge theories - among the cornerstones of fundamental theoretical physics - involve more degrees of freedom than required by the underlying physics. The unphysical degrees of freedom must be shown not to yield unwarranted effects at every step in the formalism where explicit Lorentz covariance is required. The present work presents, in a rigorous way, a consistent formulation for the handling of noncovariant gauges in the quantization and renormalization of gauge theories. Though the path integral method is very convenient for the proof of unitarity and renormalizability of gauge theories, the canonical formalism is eventually necessary to to expose the issues in a self-consistent way. These notes are written as an introduction to postgraduate students, lecturers and researchers in the field and assume prior knowledge of quantum field theory.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 252 pp. Englisch.