Editore: Columbia Business School Publishing, 2021
ISBN 10: 0231189001 ISBN 13: 9780231189002
Da: SecondSale, Montgomery, IL, U.S.A.
Condizione: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.
Editore: Columbia Business School Publish, 2021
ISBN 10: 0231189001 ISBN 13: 9780231189002
Da: HPB-Red, Dallas, TX, U.S.A.
Hardcover. Condizione: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!.
Editore: Columbia Business School Publishing, 2021
ISBN 10: 0231189001 ISBN 13: 9780231189002
Da: GF Books, Inc., Hawthorne, CA, U.S.A.
Condizione: Good. Book is in Used-Good condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain limited notes and highlighting. 1.15.
Editore: Columbia Business School Publishing, 2021
ISBN 10: 0231189001 ISBN 13: 9780231189002
Da: Book Deals, Tucson, AZ, U.S.A.
Condizione: Fair. Acceptable/Fair condition. Book is worn, but the pages are complete, and the text is legible. Has wear to binding and pages, may be ex-library. 1.15.
Editore: Columbia Business School Publishing, 2021
ISBN 10: 0231189001 ISBN 13: 9780231189002
Da: Ergodebooks, Houston, TX, U.S.A.
Hardcover. Condizione: Fine. Most of us have an intuitive sense of superior branding. We prefer to purchase brands we find distinctive-that deliver on some important, relevant dimension better than other brands. These brands have typically achieved positional advantage. Yet few professionals have had the formal training that goes beyond marketing theory to bridge the theory-doing gap-understanding the specific techniques and strategies that can be used to create brands that attain positional advantage in the marketplace.Positioning for Advantage is a comprehensive how-to guide for creating, building, and executing effective brand strategies. Kimberly A. Whitler identifies essential marketing strategy techniques and moves through the major stages of positioning a brand to achieve in-market advantage. Introducing seven tools-from strategic positioning concepts to strategy mapping to influencer maps-Whitler provides templates, frameworks, and step-by-step processes to build and manage growth brands that achieve positional advantage. This book presents real-world scenarios, helping readers activate tools to increase skill in creating brands that achieve positional advantage. Brimming with insights for students and professionals alike, Positioning for Advantage helps aspiring C-level leaders understand not only what superior branding looks like but also how to make it come to life. 1.6675.
Editore: Columbia Business School Publishing, 2021
ISBN 10: 0231189001 ISBN 13: 9780231189002
Da: Sharehousegoods, Colgate, WI, U.S.A.
Condizione: New. Fast Shipping - Safe and Secure Mailer - Our goal is to deliver a better item than what you are hoping for! If not we will make it right!.
Editore: Columbia Business School Publishing, 2021
ISBN 10: 0231189001 ISBN 13: 9780231189002
Da: Books Unplugged, Amherst, NY, U.S.A.
Condizione: Good. Buy with confidence! Book is in good condition with minor wear to the pages, binding, and minor marks within 1.15.
Editore: Columbia Business School Publishing, 2021
ISBN 10: 0231189001 ISBN 13: 9780231189002
Da: GreatBookPrices, Columbia, MD, U.S.A.
Condizione: New.
Editore: Columbia Business School Publishing, 2021
ISBN 10: 0231189001 ISBN 13: 9780231189002
Da: Lakeside Books, Benton Harbor, MI, U.S.A.
Condizione: New. Brand New! Not Overstocks or Low Quality Book Club Editions! Direct From the Publisher! We're not a giant, faceless warehouse organization! We're a small town bookstore that loves books and loves it's customers! Buy from Lakeside Books!.
Editore: Columbia Business School Publishing 9/7/2021, 2021
ISBN 10: 0231189001 ISBN 13: 9780231189002
Da: BargainBookStores, Grand Rapids, MI, U.S.A.
Hardback or Cased Book. Condizione: New. Positioning for Advantage: Techniques and Strategies to Grow Brand Value 1.1. Book.
Editore: Columbia Business School Publishing, 2021
ISBN 10: 0231189001 ISBN 13: 9780231189002
Da: Michener & Rutledge Booksellers, Inc., Baldwin City, KS, U.S.A.
Hardcover. Condizione: As New. Condizione sovraccoperta: As New. Text clean and tight; 8vo 8" - 9" tall; 264 pages.
Editore: Columbia Business School Publishing, 2021
ISBN 10: 0231189001 ISBN 13: 9780231189002
Da: GreatBookPrices, Columbia, MD, U.S.A.
Condizione: As New. Unread book in perfect condition.
Editore: Columbia Business School Publishing, 2021
ISBN 10: 0231189001 ISBN 13: 9780231189002
Da: California Books, Miami, FL, U.S.A.
Condizione: New.
Editore: Columbia Business School Publishing, 2021
ISBN 10: 0231189001 ISBN 13: 9780231189002
Da: Lucky's Textbooks, Dallas, TX, U.S.A.
Condizione: New.
Editore: Columbia Business School Publishing, 2021
ISBN 10: 0231189001 ISBN 13: 9780231189002
Da: GF Books, Inc., Hawthorne, CA, U.S.A.
Condizione: New. Book is in NEW condition. 1.15.
Editore: Columbia University Press, 2021
ISBN 10: 0231189001 ISBN 13: 9780231189002
Da: PBShop.store US, Wood Dale, IL, U.S.A.
HRD. Condizione: New. New Book. Shipped from UK. Established seller since 2000.
Editore: Columbia University Press, 2021
ISBN 10: 0231189001 ISBN 13: 9780231189002
Da: PBShop.store UK, Fairford, GLOS, Regno Unito
HRD. Condizione: New. New Book. Shipped from UK. Established seller since 2000.
Editore: Columbia Business School Publishing, 2021
ISBN 10: 0231189001 ISBN 13: 9780231189002
Da: Russell Books, Victoria, BC, Canada
Hardcover. Condizione: New. Special order direct from the distributor.
Editore: Columbia University Press, 2021
ISBN 10: 0231189001 ISBN 13: 9780231189002
Da: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlanda
Condizione: New. 2021. Hardcover. . . . . .
Editore: Columbia Business School Publishing, 2021
ISBN 10: 0231189001 ISBN 13: 9780231189002
Da: Brook Bookstore, Milano, MI, Italia
Condizione: new.
Editore: Columbia Business School Publishing, 2021
ISBN 10: 0231189001 ISBN 13: 9780231189002
Da: Books Puddle, New York, NY, U.S.A.
Condizione: New.
Editore: Columbia Business School Publishing, 2021
ISBN 10: 0231189001 ISBN 13: 9780231189002
Da: Ria Christie Collections, Uxbridge, Regno Unito
Condizione: New. In.
Editore: Columbia Business School Publishing, 2021
ISBN 10: 0231189001 ISBN 13: 9780231189002
Da: GreatBookPricesUK, Castle Donington, DERBY, Regno Unito
Condizione: New.
Editore: Columbia University Press, 2021
ISBN 10: 0231189001 ISBN 13: 9780231189002
Da: Kennys Bookstore, Olney, MD, U.S.A.
Condizione: New. 2021. Hardcover. . . . . . Books ship from the US and Ireland.
Editore: Columbia Business School Pub, 2021
ISBN 10: 0231189001 ISBN 13: 9780231189002
Da: Revaluation Books, Exeter, Regno Unito
Hardcover. Condizione: Brand New. 280 pages. 9.50x6.50x1.00 inches. In Stock. This item is printed on demand.
Editore: Columbia Business School Publishing, 2021
ISBN 10: 0231189001 ISBN 13: 9780231189002
Da: Majestic Books, Hounslow, Regno Unito
Condizione: New.
Editore: Columbia Business School Pub, 2021
ISBN 10: 0231189001 ISBN 13: 9780231189002
Da: Revaluation Books, Exeter, Regno Unito
Hardcover. Condizione: Brand New. 280 pages. 9.50x6.50x1.00 inches. In Stock.
Editore: Columbia Business School Publishing, 2021
ISBN 10: 0231189001 ISBN 13: 9780231189002
Da: Biblios, Frankfurt am main, HESSE, Germania
Condizione: New.
Editore: Columbia Business School Publishing, 2021
ISBN 10: 0231189001 ISBN 13: 9780231189002
Da: GreatBookPricesUK, Castle Donington, DERBY, Regno Unito
Condizione: As New. Unread book in perfect condition.
Editore: Columbia University Press Sep 2021, 2021
ISBN 10: 0231189001 ISBN 13: 9780231189002
Da: AHA-BUCH GmbH, Einbeck, Germania
Buch. Condizione: Neu. Neuware - Positioning for Advantage is a comprehensive how-to guide for creating, building, and executing effective brand strategies. Kimberly A. Whitler identifies essential marketing strategy techniques and moves through the major stages of positioning a brand to achieve in-market advantage.