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Aggiungi al carrelloCondizione: New. 3rd edition NO-PA16APR2015-KAP.
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Editore: Taylor & Francis Ltd (Sales) Apr 2022, 2022
ISBN 10: 0367569884 ISBN 13: 9780367569884
Lingua: Inglese
Da: AHA-BUCH GmbH, Einbeck, Germania
EUR 241,85
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Aggiungi al carrelloBuch. Condizione: Neu. Neuware - Nation Branding: Concepts, Issues, Practice provides a theoretical framework, alongside insightful examples from the practice of Nation Branding, in which the principles of brand strategy and management are applied to countries globally.
EUR 252,37
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Aggiungi al carrellohardcover. Condizione: New. New. book.
Editore: Taylor & Francis Ltd, London, 2022
ISBN 10: 0367569884 ISBN 13: 9780367569884
Lingua: Inglese
Da: CitiRetail, Stevenage, Regno Unito
EUR 251,74
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Aggiungi al carrelloHardcover. Condizione: new. Hardcover. Nation Branding: Concepts, Issues, Practice provides a theoretical framework, alongside insightful examples from the practice of nation banding, in which the principles of brand strategy and management are applied to countries globally. This new edition has been comprehensively updated and its influential original framework modified to reflect the very latest changes in the field. It remains an accessible blend of theory and practice rich with international examples and contributions. Updates to this edition:New Academic Perspectives and Practitioner Insights in each chapterUpdated and new cases from a broad range of nations and culturesFresh coverage of online branding and social mediaNew material covering the critical and ethical issues of nation branding, including the limitationsUpdated references and sourcesUpdated online resources, including PowerPoint slides and Instructor Manual with end-of-chapter discussion points and suggested answersThis is an essential introduction to nation branding for students of Marketing, Brand Management, Communications, and Public and International Relations, as well as policy makers looking for a rigorous yet applied approach. Nation Branding: Concepts, Issues, Practice provides a theoretical framework, alongside insightful examples from the practice of Nation Branding, in which the principles of brand strategy and management are applied to countries globally. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.
EUR 308,97
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Aggiungi al carrelloHardcover. Condizione: Brand New. 3rd edition. 280 pages. 9.69x7.44x0.87 inches. In Stock.
Da: Revaluation Books, Exeter, Regno Unito
EUR 237,51
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Aggiungi al carrelloHardcover. Condizione: Brand New. 3rd edition. 280 pages. 9.69x7.44x0.87 inches. In Stock. This item is printed on demand.