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Da: Ria Christie Collections, Uxbridge, Regno Unito
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Da: Biblios, Frankfurt am main, HESSE, Germania
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Aggiungi al carrelloPaperback. Condizione: Brand New. 192 pages. 9.19x6.13x0.51 inches. In Stock.
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Lingua: Inglese
Editore: Auerbach Publications Sep 2023, 2023
ISBN 10: 0367697645 ISBN 13: 9780367697648
Da: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germania
EUR 67,30
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Aggiungi al carrelloTaschenbuch. Condizione: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Innovation based in data analytics is a contemporary approach to developing empirically supported advances that encourage entrepreneurial activity inspired by novel marketing inferences. Data Analytics in Marketing, Entrepreneurship, and Innovation covers techniques, processes, models, tools, and practices for creating business opportunities through data analytics. It features case studies that provide realistic examples of applications. This multifaceted examination of data analytics looks at: Business analyticsApplying predictive analytics Using discrete choice analysis for decision-making Marketing and customer analyticsDeveloping new productsTechnopreneurshipDisruptive versus incremental innovationThe book gives researchers and practitioners insight into how data analytics is used in the areas of innovation, entrepreneurship, and marketing. Innovation analytics helps identify opportunitiesto developnew products and services,and improveexisting methods of product manufacturing and service delivery. Entrepreneurial analytics facilitates the transformation of innovative ideas into strategy and helps entrepreneurs make critical decisions based on data-driven techniques. Marketing analytics is used in collecting, managing, assessing, and analyzing marketing data to predict trends, investigate customer preferences, and launch campaigns. 194 pp. Englisch.
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Aggiungi al carrelloCondizione: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Mounir Kehal teaches and researches business analytics at the Higher Colleges of Technology, Dubai. Prior to which he was associate professor of management information systens and dean at the College of Business Administration, American .
Da: AHA-BUCH GmbH, Einbeck, Germania
EUR 75,99
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Aggiungi al carrelloTaschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Innovation based in data analytics is a contemporary approach to developing empirically supported advances that encourage entrepreneurial activity inspired by novel marketing inferences. Data Analytics in Marketing, Entrepreneurship, and Innovation covers techniques, processes, models, tools, and practices for creating business opportunities through data analytics. It features case studies that provide realistic examples of applications. This multifaceted examination of data analytics looks at: Business analyticsApplying predictive analytics Using discrete choice analysis for decision-making Marketing and customer analyticsDeveloping new productsTechnopreneurshipDisruptive versus incremental innovationThe book gives researchers and practitioners insight into how data analytics is used in the areas of innovation, entrepreneurship, and marketing. Innovation analytics helps identify opportunitiesto developnew products and services,and improveexisting methods of product manufacturing and service delivery. Entrepreneurial analytics facilitates the transformation of innovative ideas into strategy and helps entrepreneurs make critical decisions based on data-driven techniques. Marketing analytics is used in collecting, managing, assessing, and analyzing marketing data to predict trends, investigate customer preferences, and launch campaigns.