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Editore: Kogan Page Ltd, United Kingdom, London, 2010
ISBN 10: 0749460571ISBN 13: 9780749460570
Da: WorldofBooks, Goring-By-Sea, WS, Regno Unito
Libro
Paperback. Condizione: Very Good. That gratifying new car smell is actually a manufactured "new car" aroma. The sound of Kellogg's cornflakes crunching in our mouths is created in sound labs. Singapore Airlines has patented the smell in its cabins. Branding has reached a new frontier. In the future brands will have to appeal to the neglected senses: touch, taste, and smell. In this fully updated new edition of Brand Sense, Martin Lindstrom shows how it can be done. Drawing on the most extensive worldwide study ever conducted of the sensory perceptions of consumers, he shows how a two-sense product can become a five-sense phenomenon. With a foreword from Philip Kotler, this groundbreaking book provides innovative branding tools for evaluating where a brand is on the sensory scale, analyzing its sensory potential and giving it a clear pathway to optimize its sensory appeal. Companies like Cadillac, Apple, Mercedes-Benz, Nokia, Louis Vuitton, Nestle and Disney have all recently adopted a sensory approach, and have seen their brands sizzle under this new direction. Anyone who wants a competitive edge can't afford to neglect this book. It's guaranteed to optimize the value of any marketer's budget in the most visionary way. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Editore: Kogan Page, 2012
ISBN 10: 0749460571ISBN 13: 9780749460570
Da: WeBuyBooks, Rossendale, LANCS, Regno Unito
Libro
Condizione: VeryGood. Most items will be dispatched the same or the next working day.
Editore: Kogan Page, 2012
ISBN 10: 0749460571ISBN 13: 9780749460570
Da: Phatpocket Limited, Waltham Abbey, HERTS, Regno Unito
Libro
Condizione: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions.
Editore: Kogan Page, 2010
ISBN 10: 0749460571ISBN 13: 9780749460570
Da: Greener Books, London, Regno Unito
Libro
Paperback. Condizione: Used; Good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books.
Editore: Kogan Page, 2010
ISBN 10: 0749460571ISBN 13: 9780749460570
Da: Anybook.com, Lincoln, Regno Unito
Libro
Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,400grams, ISBN:9780749460570.
Editore: Kogan Page, 2010
ISBN 10: 0749460571ISBN 13: 9780749460570
Da: GreatBookPrices, Columbia, MD, U.S.A.
Libro
Condizione: As New. Unread book in perfect condition.
Editore: Kogan Page, 2010
ISBN 10: 0749460571ISBN 13: 9780749460570
Da: Wizard Books, Long Beach, CA, U.S.A.
Libro
Paperback. Condizione: new. New.
Editore: Kogan Page, 2010
ISBN 10: 0749460571ISBN 13: 9780749460570
Da: GreatBookPrices, Columbia, MD, U.S.A.
Libro
Condizione: New.
Editore: Kogan Page, 2010
ISBN 10: 0749460571ISBN 13: 9780749460570
Da: GoldBooks, Denver, CO, U.S.A.
Libro
Paperback. Condizione: new. New Copy. Customer Service Guaranteed.
Editore: Kogan Page, 2010
ISBN 10: 0749460571ISBN 13: 9780749460570
Da: Ria Christie Collections, Uxbridge, Regno Unito
Libro
Condizione: New. In.
Editore: Kogan Page, 2010
ISBN 10: 0749460571ISBN 13: 9780749460570
Da: Ria Christie Collections, Uxbridge, Regno Unito
Libro Print on Demand
Condizione: New. PRINT ON DEMAND Book; New; Fast Shipping from the UK. No. book.
Editore: Kogan Page Ltd, 2012
ISBN 10: 0749460571ISBN 13: 9780749460570
Da: THE SAINT BOOKSTORE, Southport, Regno Unito
Libro Print on Demand
Paperback / softback. Condizione: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.
Editore: Kogan Page, 2010
ISBN 10: 0749460571ISBN 13: 9780749460570
Da: GF Books, Inc., Hawthorne, CA, U.S.A.
Libro
Condizione: Good. Book is in Used-Good condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain limited notes and highlighting.
Editore: Kogan Page, 2010
ISBN 10: 0749460571ISBN 13: 9780749460570
Da: GF Books, Inc., Hawthorne, CA, U.S.A.
Libro
Condizione: New. Book is in NEW condition.
Editore: Kogan Page, 2010
ISBN 10: 0749460571ISBN 13: 9780749460570
Da: Revaluation Books, Exeter, Regno Unito
Libro
Paperback. Condizione: Brand New. 192 pages. 8.54x5.59x0.55 inches. In Stock.
Editore: Kogan Page, 2012
ISBN 10: 0749460571ISBN 13: 9780749460570
Da: GreatBookPricesUK, Castle Donington, DERBY, Regno Unito
Libro
Condizione: New.
Editore: Kogan Page, 2010
ISBN 10: 0749460571ISBN 13: 9780749460570
Da: GreatBookPricesUK, Castle Donington, DERBY, Regno Unito
Libro
Condizione: As New. Unread book in perfect condition.
Editore: Kogan Page Ltd, 2010
ISBN 10: 0749460571ISBN 13: 9780749460570
Da: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlanda
Libro
Condizione: New. 2012. 2nd. Paperback. Provides branding tools for evaluating where a brand is on the sensory scale, analyzing its sensory potential and giving it a clear pathway to optimize its sensory appeal. Num Pages: 192 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 216 x 140 x 15. Weight in Grams: 248. . . . . .
Editore: Kogan Page Ltd, 2012
ISBN 10: 0749460571ISBN 13: 9780749460570
Da: Kennys Bookstore, Olney, MD, U.S.A.
Libro
Condizione: New. 2012. 2nd. Paperback. Provides branding tools for evaluating where a brand is on the sensory scale, analyzing its sensory potential and giving it a clear pathway to optimize its sensory appeal. Num Pages: 192 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 216 x 140 x 15. Weight in Grams: 248. . . . . . Books ship from the US and Ireland.
Editore: Kogan Page, 2012
ISBN 10: 0749460571ISBN 13: 9780749460570
Da: Brook Bookstore, Milano, MI, Italia
Libro
Condizione: new.
Editore: Kogan Page, 2010
ISBN 10: 0749460571ISBN 13: 9780749460570
Da: Wolk Media & Entertainment, Amsterdam, NEDER, Paesi Bassi
Libro
ON 3-6 140618.
Editore: Kogan Page, 2010
ISBN 10: 0749460571ISBN 13: 9780749460570
Da: PBShop.store UK, Fairford, GLOS, Regno Unito
Libro
PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.