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Editore: Kogan Page, 2016
ISBN 10: 0749479124ISBN 13: 9780749479121
Da: booksXpress, Bayonne, NJ, U.S.A.
Libro
Hardcover. Condizione: new.
Editore: Kogan Page, 2016
ISBN 10: 0749479124ISBN 13: 9780749479121
Da: GreatBookPrices, Columbia, MD, U.S.A.
Libro
Condizione: As New. Unread book in perfect condition.
Editore: Kogan Page 2016-03-03, London, 2016
ISBN 10: 0749479124ISBN 13: 9780749479121
Da: Blackwell's, London, Regno Unito
Libro
hardback. Condizione: New. Language: ENG.
Editore: Kogan Page, 2016
ISBN 10: 0749479124ISBN 13: 9780749479121
Da: GreatBookPricesUK, Castle Donington, DERBY, Regno Unito
Libro
Condizione: New.
Editore: Kogan Page, 2016
ISBN 10: 0749479124ISBN 13: 9780749479121
Da: GreatBookPrices, Columbia, MD, U.S.A.
Libro
Condizione: New.
Editore: Kogan Page, 2016
ISBN 10: 0749479124ISBN 13: 9780749479121
Da: Ria Christie Collections, Uxbridge, Regno Unito
Libro Print on Demand
Condizione: New. PRINT ON DEMAND Book; New; Fast Shipping from the UK. No. book.
Editore: Kogan Page Ltd, 2016
ISBN 10: 0749479124ISBN 13: 9780749479121
Da: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlanda
Libro
Condizione: New. 2016. Re-issue. Hardcover. . . . . .
Editore: Kogan Page, 2016
ISBN 10: 0749479124ISBN 13: 9780749479121
Da: PBShop.store UK, Fairford, GLOS, Regno Unito
Libro
HRD. Condizione: New. New Book. Shipped from UK. Established seller since 2000.
Editore: Kogan Page, 2016
ISBN 10: 0749479124ISBN 13: 9780749479121
Da: GreatBookPricesUK, Castle Donington, DERBY, Regno Unito
Libro
Condizione: As New. Unread book in perfect condition.
Editore: Kogan Page Ltd, 2016
ISBN 10: 0749479124ISBN 13: 9780749479121
Da: Revaluation Books, Exeter, Regno Unito
Libro
Hardcover. Condizione: Brand New. 240 pages. 9.00x6.00x0.55 inches. In Stock.
Editore: Kogan Page Ltd, 2016
ISBN 10: 0749479124ISBN 13: 9780749479121
Da: THE SAINT BOOKSTORE, Southport, Regno Unito
Libro Print on Demand
Hardback. Condizione: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days.
Editore: Kogan Page, 2016
ISBN 10: 0749479124ISBN 13: 9780749479121
Da: California Books, Miami, FL, U.S.A.
Libro
Condizione: New.
Editore: Kogan Page Ltd, 2016
ISBN 10: 0749479124ISBN 13: 9780749479121
Da: Kennys Bookstore, Olney, MD, U.S.A.
Libro
Condizione: New. 2016. Re-issue. Hardcover. . . . . . Books ship from the US and Ireland.
Editore: KOGAN PAGE, 2016
ISBN 10: 0749479124ISBN 13: 9780749479121
Da: Russell Books, Victoria, BC, Canada
Libro
Hardcover. Condizione: New. Special order direct from the distributor.
Editore: Kogan Page, 2016
ISBN 10: 0749479124ISBN 13: 9780749479121
Da: Brook Bookstore, Milano, MI, Italia
Libro
Condizione: new.
Editore: Kogan Page, 2016
ISBN 10: 0749479124ISBN 13: 9780749479121
Da: moluna, Greven, Germania
Libro
Gebunden. Condizione: New.
Editore: Kogan Page Ltd, London, 2016
ISBN 10: 0749479124ISBN 13: 9780749479121
Da: CitiRetail, Stevenage, Regno Unito
Libro
Hardcover. Condizione: new. Hardcover. This book addresses the No 1 challenge of all major luxury brands today: How can these brands pursue their growth yet remain luxury? How do you reconcile growth and rarity?Kapferer on Luxury offers a selection of the most recent and insightful articles and original essays on the luxury growth challenge from Jean-Noel Kapferer, a world-renowned luxury analyst. Each chapter addresses a specific issue relating to the luxury growth challenge such as sustaining the 'luxury dream', adapting the internet to luxury demands, re-widening the gap with premium brands' competition, and the importance of non-delocalization. It also explores in detail facing the demand of the Chinese clients, rising sustainable quality and experiential standards, developing real luxury services and managing luxury brands within groups without diluting their equity and more.As such, Kapferer on Luxury is the perfect and timely resource for luxury executives, communication managers, luxury observers and advanced students willing to deepen their understanding of this major luxury challenge. Get expert insight into the unique challenges faced by the luxury sector and learn how to tackle them with this authoritative guide to luxury branding. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.
Editore: Kogan Page, 2016
ISBN 10: 0749479124ISBN 13: 9780749479121
Da: AHA-BUCH GmbH, Einbeck, Germania
Libro Print on Demand
Buch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Kapferer on Luxury addresses the No 1 challenge of all major luxury brands today: How can these brands pursue their growth yet remain luxury How do you reconcile growth and rarity Kapferer on Luxury offers a selection of the most recent and insightful articles and original essays on the luxury growth challenge from Jean-Noel Kapferer, a world-renowned luxury analyst and co-author of the reference book The Luxury Strategy. Each chapter addresses a specific issue relating to the luxury growth challenge such as sustaining the 'luxury dream', adapting the internet to luxury demands, re-widening the gap with premium brands' competition, facing the demand of the Chinese clients, the importance of non-delocalization, rising sustainable quality and experiential standards, developing real luxury services and managing luxury brands within groups without diluting their equity and more. As such, Kapferer on Luxury is the perfect and timely resource for luxury executives, communication managers, luxury observers and advanced students willing to deepen their understanding of this major luxury challenge.