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Editore: Routledge, 2009
ISBN 10: 075068495XISBN 13: 9780750684958
Da: HPB-Red, Dallas, TX, U.S.A.
Libro
paperback. Condizione: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!.
Editore: Taylor & Francis 2009-09-04, Amsterdam |Oxford, 2009
ISBN 10: 075068495XISBN 13: 9780750684958
Da: Blackwell's, London, Regno Unito
Libro
paperback. Condizione: New. Language: ENG.
Editore: Elsevier/Butterworth-Heinemann, 2010
ISBN 10: 075068495XISBN 13: 9780750684958
Da: Anybook.com, Lincoln, Regno Unito
Libro
Condizione: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pencil markings. In poor condition, suitable as a reading copy. Library sticker on front cover. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,500grams, ISBN:9780750684958.
Editore: Butterworth-Heinemann, 2009
ISBN 10: 075068495XISBN 13: 9780750684958
Da: Revaluation Books, Exeter, Regno Unito
Libro
Paperback. Condizione: Brand New. 1st edition. 198 pages. 9.50x7.25x0.50 inches. In Stock.
Editore: Taylor & Francis, 2009
ISBN 10: 075068495XISBN 13: 9780750684958
Da: AHA-BUCH, Einbeck, Germania
Libro
Taschenbuch. Condizione: Neu. Neu neuware, importqualität, auf lager - Relationship Marketing in Sports is the first book to consider the important topic of relationship marketing in a sports context by discussing and reformulating the principles of relationship marketing and by demonstrating how relationship marketing can be successfully applied in practice within a sports context. Written by a unique author team of academic and practitioner experience, the book provides the reader with: - case studies from around the world to provide a uniquely global approach applicable worldwide - strong pedagogical features including learning outcomes, overviews, discussion questions, glossary, guided reading and web links - practical advice for professional, semi-professional and non-professional sporting organisations. Relationship Marketing in Sports is crucial reading for both students and professionals alike and marks a turning point in the marketing of sports. André Bühler is Head of Market Research at the world's leading sports research consultancy IFM Sports, Germany. After studying International Business and Management, Business Psychology and Marketing at Nürtingen University (Germany), he obtained a PhD in the field of sports marketing at the University of Plymouth (UK) and worked as a Research & Scholarship Consultant for the Heidelberg International Business Academy. He has published numerous papers on sports management and contributed to various books on sports marketing. Gerd Nufer is Professor of Marketing and Management at ESB Business School, Reutlingen University and Associate Professor of Marketing at FOM Stuttgart, Germany. Previously he worked as a project leader for an international strategy and marketing consultancy and as a key account manager for a large marketing research company. His research foci are Event Marketing and Management, Sponsorship, Ambush Marketing and Sports Marketing and Management in general. Simon Chadwick , Series Editor, is Professor of Sport Business Strategy and Marketing, Coventry University, UK. The first text to address this crucial component of the sports marketing mix Includes strong pedagogical features including learning outcomes, overviews, global case studies, discussion questions, glossary, guided reading and web links to engage students' interest Supplemented by a companion website providing web links, case studies and PowerPoint slides to save lecturers time preparing teaching materials.
Editore: Taylor & Francis, 2009
ISBN 10: 075068495XISBN 13: 9780750684958
Da: moluna, Greven, Germania
Libro
Kartoniert / Broschiert. Condizione: New.
Editore: Butterworth-Heinemann, 2009
ISBN 10: 075068495XISBN 13: 9780750684958
Da: Mispah books, Redhill, SURRE, Regno Unito
Libro
Paperback. Condizione: Like New. Like New. book.