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Editore: Amacom, United States, New York, 2001
ISBN 10: 0814470726ISBN 13: 9780814470725
Da: WorldofBooks, Goring-By-Sea, WS, Regno Unito
Libro
Paperback. Condizione: Very Good. In our hype-infested society, honest and positive word of mouth can multiply sales explosively. But for those who think it happens by chance (as most marketers do), this book will be an eye-opener. The surprising truth is that word of mouth can be implemented as strategically as any other form of marketing--and at significantly lower cost! This is especially good news for any seller of products or services who must maximize every marketing dollar. Central to this book is the innovative Decision Matrix, which helps readers identify who their potential buyers are and what messages those prospects need to hear from friends, coworkers, and trusted advisors. This matrix is followed by step-by-step guidance on how to construct an integrated no vested interest campaign that leverages all channels (including traditional media, the Internet, and PR), penetrates successive tiers of audiences, and builds sales exponentially. Marketers will learn how to: * Target the predominate adopter type (innovator, early, middle, late, laggard) * Create the content--the actual words--needed to accelerate the process * Identify the sources and delivery mechanisms that will be most persuasive * Use the wide variety of methods that trigger runaway word of mouth. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Editore: AMACOM/American Management Association, 2001
ISBN 10: 0814470726ISBN 13: 9780814470725
Da: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Libro
Paperback. Condizione: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.95.
Editore: AMACOM/American Management Association, 2001
ISBN 10: 0814470726ISBN 13: 9780814470725
Da: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Libro
Paperback. Condizione: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less 0.95.
Editore: AMACOM, 2001
ISBN 10: 0814470726ISBN 13: 9780814470725
Da: HPB-Emerald, Dallas, TX, U.S.A.
Libro
paperback. Condizione: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!.
Editore: -, 2001
ISBN 10: 0814470726ISBN 13: 9780814470725
Da: AwesomeBooks, Wallingford, Regno Unito
Libro
Paperback. Condizione: Very Good. The Secrets of Word-of-Mouth Marketing: How to Trigger Exponential Sales Through Runaway Word-of-Mouth This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping.
Editore: Amacom Books, 2001
ISBN 10: 0814470726ISBN 13: 9780814470725
Da: GF Books, Inc., Hawthorne, CA, U.S.A.
Libro
Condizione: Fine. Book is in Used-LikeNew condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear.
Editore: Amacom, 2001
ISBN 10: 0814470726ISBN 13: 9780814470725
Da: Reuseabook, Gloucester, GLOS, Regno Unito
Libro
Paperback. Condizione: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Damaged cover. The cover of is slightly damaged for instance a torn or bent corner. Grubby book may have mild dirt or some staining, mostly on the edges of pages.
Editore: - -, 2001
ISBN 10: 0814470726ISBN 13: 9780814470725
Da: Bahamut Media, Reading, Regno Unito
Libro
Paperback. Condizione: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping.
Editore: Amacom, 2001
ISBN 10: 0814470726ISBN 13: 9780814470725
Da: Ammareal, Morangis, Francia
Libro
Softcover. Condizione: Bon. Ancien livre de bibliothèque. Petite(s) trace(s) de pliure sur la couverture. Légères traces d'usure sur la couverture. Salissures sur la tranche. Edition 2001. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Slightly creased cover. Slight signs of wear on the cover. Soiling on the side. Edition 2001. Ammareal gives back up to 15% of this item's net price to charity organizations.
Editore: Amacom Books, 2001
ISBN 10: 0814470726ISBN 13: 9780814470725
Da: GF Books, Inc., Hawthorne, CA, U.S.A.
Libro
Condizione: Good. Book is in Used-Good condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain limited notes and highlighting.
Editore: Amacom Books, 2001
ISBN 10: 0814470726ISBN 13: 9780814470725
Da: medimops, Berlin, Germania
Libro
Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present.
Editore: American Management Association, 2001
ISBN 10: 0814470726ISBN 13: 9780814470725
Da: Books Puddle, New York, NY, U.S.A.
Libro
Condizione: New. pp. xii + 258.
Editore: American Management Association, 2001
ISBN 10: 0814470726ISBN 13: 9780814470725
Da: Majestic Books, Hounslow, Regno Unito
Libro
Condizione: New. pp. xii + 258.
Editore: Amacon, United States of America, 2001
ISBN 10: 0814470726ISBN 13: 9780814470725
Da: The London Bookworm, East Sussex, Regno Unito
Libro Prima edizione
Soft cover. Condizione: Very Good. First Edition. The Secrets of Word-of-Mouth Marketing : How to Trigger Exponential Sales Through Runaway Word of Mouth.In today's media circus, where aggressive television ads, flashy Web sites, and glossy brochures compete ever more frantically for consumer attention, word-of-mouth marketing is more crucial than ever. Let THE SECRETS OF WORD-OF-MOUTH MARKETING show you how to ignite a camoaign, thern watch it spread like wildfire!" This book has 258 pages. (Marketing Social Aspects Management Business) (We carry a wide selection of titles in The Arts, Theology, History, Politics, Social and Physical Sciences. academic and scholarly books and Modern First Editions ,and all types of Academic Literature.).
Editore: American Management Association, 2001
ISBN 10: 0814470726ISBN 13: 9780814470725
Da: Bookbot, Prague, Repubblica Ceca
Libro
Condizione: Fine. Autorensignatur. Englisch. I.
Editore: Amacom Books, 2001
ISBN 10: 0814470726ISBN 13: 9780814470725
Da: BennettBooksLtd, North Las Vegas, NV, U.S.A.
Libro
Condizione: New. New. In shrink wrap. Looks like an interesting title! 0.85.