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Editore: Harper Business, 1999
ISBN 10: 0887309860ISBN 13: 9780887309861
Da: SecondSale, Montgomery, IL, U.S.A.
Libro
Condizione: Good. Item in good condition and has highlighting/writing on text. Used texts may not contain supplemental items such as CDs, info-trac etc.
Editore: Harper Business, 1999
ISBN 10: 0887309860ISBN 13: 9780887309861
Da: Reliant Bookstore, El Dorado, KS, U.S.A.
Libro
Condizione: good. This book is in good condition with very minimal damage. Integrity of the book is in good condition with no missing pages. Pages can have minimal notes or highlighting. The dust jacket or box shows normal wear and tear. Cover image on the book may vary. Ships out quickly in a secure plastic mailer!.
Editore: Harper Business, 1999
ISBN 10: 0887309860ISBN 13: 9780887309861
Da: Your Online Bookstore, Houston, TX, U.S.A.
Libro
Hardcover. Condizione: Good.
Editore: Harper Business, 1999
ISBN 10: 0887309860ISBN 13: 9780887309861
Libro
Condizione: As New. Like New condition. Like New dust jacket. A near perfect copy that may have very minor cosmetic defects.
Editore: Harper Business, 1999
ISBN 10: 0887309860ISBN 13: 9780887309861
Da: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Libro
Hardcover. Condizione: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.25.
Editore: Harper Business, 1999
ISBN 10: 0887309860ISBN 13: 9780887309861
Da: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Libro
Hardcover. Condizione: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less 1.25.
Editore: Harper Business, 1999
ISBN 10: 0887309860ISBN 13: 9780887309861
Da: WorldofBooks, Goring-By-Sea, WS, Regno Unito
Libro
Paperback. Condizione: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Editore: Harper Business, 1999
ISBN 10: 0887309860ISBN 13: 9780887309861
Da: HPB Inc., Dallas, TX, U.S.A.
Libro
hardcover. Condizione: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!.
Editore: Harper Business, 1999
ISBN 10: 0887309860ISBN 13: 9780887309861
Da: HPB-Emerald, Dallas, TX, U.S.A.
Libro
hardcover. Condizione: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!.
Editore: Harper Business, 1999
ISBN 10: 0887309860ISBN 13: 9780887309861
Da: HPB-Diamond, Dallas, TX, U.S.A.
Libro
hardcover. Condizione: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!.
Editore: HarperBusiness, New York, New York, U.S.A., 1999
ISBN 10: 0887309860ISBN 13: 9780887309861
Da: The Yard Sale Store, Narrowsburg, NY, U.S.A.
Libro
Hard Cover. Condizione: Good. Reasonable and presentable hard covered edition in a full dust jacket. A few notations in pen hardly noticeable. Just a bit of shelf wear to the covers. A clean read!.
Editore: Harper Business, 1999
ISBN 10: 0887309860ISBN 13: 9780887309861
Da: HPB-Ruby, Dallas, TX, U.S.A.
Libro
hardcover. Condizione: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!.
Editore: Harper Business, 1999
ISBN 10: 0887309860ISBN 13: 9780887309861
Da: Books Unplugged, Amherst, NY, U.S.A.
Libro
Condizione: Good. Buy with confidence! Book is in good condition with minor wear to the pages, binding, and minor marks within.
Editore: Collins, 1999
ISBN 10: 0887309860ISBN 13: 9780887309861
Da: Poverty Hill Books, Mt. Prospect, IL, U.S.A.
Libro
Hardcover. Condizione: Very Good. HARDCOVER, Looks New, twelve highlighted sentences otherwise Perfect Shape, 419-209Fast Shipping With Online Tracking, International Orders shipped Global Priority Air Mail, All orders handled with care and shipped promptly in secure packaging, we ship Mon-Sat and send shipment confirmation emails. Our customer service is friendly, we answer emails fast, accept returns and work hard to deliver 100% Customer Satisfaction!.
Editore: HarperBusiness A Division of HarperCollinsPublishers, 1999, 1999
ISBN 10: 0887309860ISBN 13: 9780887309861
Da: Virtuous Volumes et al., Wilson, WI, U.S.A.
Libro Prima edizione
Hard Cover. Condizione: Near Fine. Condizione sovraccoperta: Fine. First Edition, 2nd Printing. Hard Cover. Near Fine/Fine. First Edition, 2nd Printing. 8vo - over 7¾" - 9¾" tall. Tiny tears on a few top edges of pages where edges must have lightly bumped. (Former Chief Marketing Officer, The Coca-Cola Company). 247 pages.
Editore: HarperBusiness, 1999
ISBN 10: 0887309860ISBN 13: 9780887309861
Da: Reuseabook, Gloucester, GLOS, Regno Unito
Libro
Hardcover. Condizione: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover.
Editore: Harperbusiness, 1999
ISBN 10: 0887309860ISBN 13: 9780887309861
Da: Neil Shillington: Bookdealer/Booksearch, Hobe sound, FL, U.S.A.
Libro Prima edizione
Hardback. Condizione: Good. First Edition. 0.93 x 9.5 x 6.42 Inches; 276 pages.
Editore: HarperBusiness, New York, NY, 1999
ISBN 10: 0887309860ISBN 13: 9780887309861
Da: 2Vbooks, Derwood, MD, U.S.A.
Libro
Hard cover. Condizione: Fine in fine dust jacket. Sewn binding. Cloth over boards. With dust jacket. 272 p. Audience: General/trade. No previous owner's name. Clean, tight pages. No bent corners. looks brand new HC 254.
Editore: Harper Business, 1999
ISBN 10: 0887309860ISBN 13: 9780887309861
Da: BooksByLisa, Highland Park, IL, U.S.A.
Libro Prima edizione
Hardcover. Condizione: New. 1st Edition. Stored new never used sanitized then wrapped. Book.
Editore: Harper Business, 1999
ISBN 10: 0887309860ISBN 13: 9780887309861
Da: Irish Booksellers, Portland, ME, U.S.A.
Libro
Condizione: Good. SHIPS FROM USA. Used books have different signs of use and do not include supplemental materials such as CDs, Dvds, Access Codes, charts or any other extra material. All used books might have various degrees of writing, highliting and wear and tear and possibly be an ex-library with the usual stickers and stamps. Dust Jackets are not guaranteed and when still present, they will have various degrees of tear and damage. All images are Stock Photos, not of the actual item. book.
Editore: Harper Business, 1999
ISBN 10: 0887309860ISBN 13: 9780887309861
Da: Irish Booksellers, Portland, ME, U.S.A.
Libro
Condizione: Good. SHIPS FROM USA. Used books have different signs of use and do not include supplemental materials such as CDs, Dvds, Access Codes, charts or any other extra material. All used books might have various degrees of writing, highliting and wear and tear and possibly be an ex-library with the usual stickers and stamps. Dust Jackets are not guaranteed and when still present, they will have various degrees of tear and damage. All images are Stock Photos, not of the actual item. book.
Editore: Harper Business, 1999
ISBN 10: 0887309860ISBN 13: 9780887309861
Da: Irish Booksellers, Portland, ME, U.S.A.
Libro
Condizione: Good. SHIPS FROM USA. Used books have different signs of use and do not include supplemental materials such as CDs, Dvds, Access Codes, charts or any other extra material. All used books might have various degrees of writing, highliting and wear and tear and possibly be an ex-library with the usual stickers and stamps. Dust Jackets are not guaranteed and when still present, they will have various degrees of tear and damage. All images are Stock Photos, not of the actual item. book.
Editore: Harper Business, 1999
ISBN 10: 0887309860ISBN 13: 9780887309861
Da: Irish Booksellers, Portland, ME, U.S.A.
Libro
Condizione: Good. SHIPS FROM USA. Used books have different signs of use and do not include supplemental materials such as CDs, Dvds, Access Codes, charts or any other extra material. All used books might have various degrees of writing, highliting and wear and tear and possibly be an ex-library with the usual stickers and stamps. Dust Jackets are not guaranteed and when still present, they will have various degrees of tear and damage. All images are Stock Photos, not of the actual item. book.
Editore: Harper Business, 1999
ISBN 10: 0887309860ISBN 13: 9780887309861
Da: EKER BOOKS, Bryantown, MD, U.S.A.
Libro
Hardcover. Condizione: New.
Editore: Harper Business, 1999
ISBN 10: 0887309860ISBN 13: 9780887309861
Libro Copia autografata
Condizione: As New. Signed Copy . Very Good dust jacket. Signed by author on title page.
Editore: HarperBusiness, 1999
ISBN 10: 0887309860ISBN 13: 9780887309861
Da: West Coast Bookseller, Moorpark, CA, U.S.A.
Libro
Hardcover. Condizione: New.
Editore: Harper Business, 1999
ISBN 10: 0887309860ISBN 13: 9780887309861
Da: THEVILLAGEBOOKSTORE, Fall River, MA, U.S.A.
Libro
hardcover. Condizione: New. HC.
Editore: Harper Business, 1999
ISBN 10: 0887309860ISBN 13: 9780887309861
Da: GoldenWavesOfBooks, Fayetteville, TX, U.S.A.
Libro
Hardcover. Condizione: new. New. Fast Shipping and good customer service.
Editore: Harper Business, 1999
ISBN 10: 0887309860ISBN 13: 9780887309861
Da: Hamelyn, Madrid, Spagna
Libro
Condizione: Muy bueno. Marketing as we know it today is about image. It's about getting consumers to love your products. It's about producing award-winning commercials and promotions, and creating ads people like. It's about buzzwords like "events," "relationships," and "intimacy." Problem is, it's not working. So says the "Aya-Cola," Sergio Zyman, two-time marketing czar of Coca-Cola and today quite possibly the most famous marketer--and marketing gadfly--in the world. Brilliant and irascible, Zyman is best known for reinventing The Coca-Cola Company's marketing approach by spearheading the launches of such world-class global brands as Diet Coke, New Coke, Classic Coke, Fruitopia, and Sprite. Over a combined thirteen-year period, Zyman directed a zestful multibillion-dollar marketing effort, masterminding such timeless campaigns as "Coke Is It!" and "Always Coca-Cola," that resulted in sales of more than 15 billion cases of Coke products per year to over 5 billion consumers in 190 countries. In The End of Marketing As We Know It, Zyman reveals, with characteristic flair, the counterintuitive and often provocative marketing strategies and tactics that earned him the nickname "Aya-Cola" on Madison Avenue and helped to increase the market value of The Coca-Cola Company from a mere $56 billion to an astounding $193 billion in just five years. Shattering the mystique surrounding the discipline of marketing and upending the tradition of creating popular, crowd-pleasing ads and promotions, Zyman recounts such illuminating anecdotes as why he decided not to rerun the much-loved "I'd like to teach the world to sing" Coke commercial and why "feel-good" marketing is pointless unless it results in sales. He also explores: Why marketing isn't an art but a science How a well-honed strategy is more important to your success than what your ads say How everything communicates--and what that means to consumers The rise of consumer democracy--and the threat of consumer communism How marketing locally is necessary to build global equity Why marketing is too important to be left to the marketing department How ad agencies are fixated on the wrong things And why: It's crucial to increase your marketing budget--not to cut it--when sales are down Megabrands are a terrible idea, but huge brands are a great idea It's suicide to base your sales projections on previous performance You must be focused on profit, not volume for volume's sake It's sometimes necessary to enter a category just to kill it All marketers must be accountable to shareholders Visionary and rogue, The End of Marketing As We Know It captures a seismic shift in marketing, from the master of the trade.EAN: 9780887309861 Tipo: Libros Categoría: Título: The End of Marketing as We Know ItAutor: Zyman, Sergio Editorial: Harper Business Idioma: EN Páginas: 272 Peso: 550.
Editore: HarperBusiness, 1999
ISBN 10: 0887309860ISBN 13: 9780887309861
Da: NEPO UG, Rüsselsheim am Main, Germania
Libro
Gebundene Ausgabe. Condizione: Gut. 272 Seiten ex Library Book / aus einer wissenschafltichen Bibliothek / Sprache: Deutsch Gewicht in Gramm: 469.