9781330040423 - Principles and Practice of Direct Advertising (Classic Reprint) di Macfarlane, Charles Alexander (2 risultati)

PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.

Paperback. Condizione: New. Print on Demand. This book introduces a set of fundamental facts and principles for average businesspeople in charge of preparing advertising across several direct formats. Direct advertising is any material promoting the sales or use of goods or services that is delivered personally to identified individuals or groups, rather than being made public. The author seeks to present a practical guide for writing successful direct mail letters, circulars, catalogs, booklets, mailing cards, and similar materials that effectively reach the people most likely to purchase the featured products or services. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item.