Tipo di articolo
Condizioni
Legatura
Ulteriori caratteristiche
Paese del venditore
Valutazione venditore
Editore: Simon & Schuster Ltd, 2010
ISBN 10: 1849830401ISBN 13: 9781849830409
Da: Goodwill, Brooklyn Park, MN, U.S.A.
Libro
Condizione: Good. Stains on outside cover/inside the book. Cover/Case has some rubbing and edgewear. Access codes, CDs, slipcovers and other accessories may not be included.
Editore: Simon & Schuster Ltd, 2010
ISBN 10: 1849830401ISBN 13: 9781849830409
Da: Books Unplugged, Amherst, NY, U.S.A.
Libro
Condizione: Fair. Buy with confidence! Book is in acceptable condition with wear to the pages, binding, and some marks within.
Editore: Simon & Schuster Ltd, 2010
ISBN 10: 1849830401ISBN 13: 9781849830409
Da: Books Unplugged, Amherst, NY, U.S.A.
Libro
Condizione: Good. Buy with confidence! Book is in good condition with minor wear to the pages, binding, and minor marks within.
Editore: Simon & Schuster Ltd, 2010
ISBN 10: 1849830401ISBN 13: 9781849830409
Da: HPB Inc., Dallas, TX, U.S.A.
Libro
paperback. Condizione: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!.
Editore: Simon & Schuster Ltd, 2010
ISBN 10: 1849830401ISBN 13: 9781849830409
Da: GF Books, Inc., Hawthorne, CA, U.S.A.
Libro
Condizione: Very Good. Book is in Used-VeryGood condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain very limited notes and highlighting.
Editore: -, 2010
ISBN 10: 1849830401ISBN 13: 9781849830409
Da: AwesomeBooks, Wallingford, Regno Unito
Libro
Paperback. Condizione: Very Good. Building Strong Brands This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping.
Editore: Simon and Schuster UK, 2010
ISBN 10: 1849830401ISBN 13: 9781849830409
Da: Reuseabook, Gloucester, GLOS, Regno Unito
Libro
Paperback. Condizione: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover.
Editore: Simon & Schuster Ltd, 2010
ISBN 10: 1849830401ISBN 13: 9781849830409
Da: Goodbooks Company, Springdale, AR, U.S.A.
Libro
Condizione: good. Has a sturdy binding with some shelf wear. May have some markings or highlighting. Used copies may not include access codes or Cd's. Slight bending may be present.
Editore: - -, 2010
ISBN 10: 1849830401ISBN 13: 9781849830409
Da: Bahamut Media, Reading, Regno Unito
Libro
Paperback. Condizione: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping.
Editore: Simon & Schuster UK, 2010
ISBN 10: 1849830401ISBN 13: 9781849830409
Da: SecondSale, Montgomery, IL, U.S.A.
Libro
Condizione: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.
Editore: Simon & Schuster Ltd, 2010
ISBN 10: 1849830401ISBN 13: 9781849830409
Da: GreatBookPrices, Columbia, MD, U.S.A.
Libro
Condizione: As New. Unread book in perfect condition.
Editore: Simon & Schuster Ltd, 2010
ISBN 10: 1849830401ISBN 13: 9781849830409
Da: GreatBookPrices, Columbia, MD, U.S.A.
Libro
Condizione: New.
Editore: Simon & Schuster Ltd, 2010
ISBN 10: 1849830401ISBN 13: 9781849830409
Da: Irish Booksellers, Portland, ME, U.S.A.
Libro
Condizione: Good. SHIPS FROM USA. Used books have different signs of use and do not include supplemental materials such as CDs, Dvds, Access Codes, charts or any other extra material. All used books might have various degrees of writing, highliting and wear and tear and possibly be an ex-library with the usual stickers and stamps. Dust Jackets are not guaranteed and when still present, they will have various degrees of tear and damage. All images are Stock Photos, not of the actual item. book.
Editore: Simon & Schuster Ltd, London, 2010
ISBN 10: 1849830401ISBN 13: 9781849830409
Da: Grand Eagle Retail, Wilmington, DE, U.S.A.
Libro
Paperback. Condizione: new. Paperback. As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, MANAGING BRAND EQUITY, managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage. Now, in this compelling new work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed. A common pitfall of brand strategists is to focus on brand attributes. Aaker shows how to break out of the box by considering emotional and self-expressive benefits and by introducing the brand-as-person, brand-as-organisation, and brand-as-symbol perspectives. A second pitfall is to ignore the fact that individual brands are part of a larger system consisting of many intertwined and overlapping brands and subbrands. Aaker shows how to manage the "brand system" to achieve clarity and synergy, to adapt to a changing environment, and to leverage brand assets into new markets and products. As executives in a wide range of industries seek to prevent their products and services from becoming commodities, they are recommitting themselves to brands as a foundation of business strategy. This new work will be essential reading for the battle-ready. Synopsis coming soon. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Editore: Simon & Schuster UK, 2010
ISBN 10: 1849830401ISBN 13: 9781849830409
Da: booksXpress, Bayonne, NJ, U.S.A.
Libro
Soft Cover. Condizione: new.
Editore: Pocket Books, 2010
ISBN 10: 1849830401ISBN 13: 9781849830409
Da: Greener Books, London, Regno Unito
Libro
Paperback. Condizione: Used; Good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books.
Editore: Simon & Schuster, 2010
ISBN 10: 1849830401ISBN 13: 9781849830409
Da: Books Puddle, New York, NY, U.S.A.
Libro
Condizione: New. pp. ix + 380 + [iv] Index.
Editore: Simon & Schuster, 2010
ISBN 10: 1849830401ISBN 13: 9781849830409
Da: Majestic Books, Hounslow, Regno Unito
Libro
Condizione: New. pp. ix + 380 + [iv] Illus.
Editore: Simon & Schuster UK 2010-04-29, London, 2010
ISBN 10: 1849830401ISBN 13: 9781849830409
Da: Blackwell's, London, Regno Unito
Libro
paperback. Condizione: New. Language: ENG.
Editore: Simon & Schuster Ltd, 2010
ISBN 10: 1849830401ISBN 13: 9781849830409
Da: WorldofBooks, Goring-By-Sea, WS, Regno Unito
Libro
Paperback. Condizione: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Editore: Simon & Schuster Ltd, 2010
ISBN 10: 1849830401ISBN 13: 9781849830409
Da: WorldofBooks, Goring-By-Sea, WS, Regno Unito
Libro
Paperback. Condizione: Fair. A readable copy of the book which may include some defects such as highlighting and notes. Cover and pages may be creased and show discolouration.
Editore: Simon & Schuster Ltd, 2010
ISBN 10: 1849830401ISBN 13: 9781849830409
Da: THE SAINT BOOKSTORE, Southport, Regno Unito
Libro
Paperback / softback. Condizione: New. New copy - Usually dispatched within 4 working days. Using real brand-building case studies, this groundbreaking book describes how companies can increase brand identity by thinking 'out-of-the-box'.
Editore: Pocket Books, 2010
ISBN 10: 1849830401ISBN 13: 9781849830409
Da: Monster Bookshop, Fleckney, Regno Unito
Libro
Paperback. Condizione: New. BRAND NEW ** SUPER FAST SHIPPING FROM UK WAREHOUSE ** 30 DAY MONEY BACK GUARANTEE.
Editore: Simon & Schuster, 2010
ISBN 10: 1849830401ISBN 13: 9781849830409
Da: Revaluation Books, Exeter, Regno Unito
Libro
Paperback. Condizione: Brand New. In Stock.
Editore: Simon & Schuster Ltd, 2010
ISBN 10: 1849830401ISBN 13: 9781849830409
Da: GoldenWavesOfBooks, Fayetteville, TX, U.S.A.
Libro
Paperback. Condizione: new. New. Fast Shipping and good customer service.
Editore: Simon & Schuster UK 2010-04-29, 2010
ISBN 10: 1849830401ISBN 13: 9781849830409
Da: Chiron Media, Wallingford, Regno Unito
Libro
Paperback. Condizione: New.
Editore: Simon & Schuster Ltd, 2010
ISBN 10: 1849830401ISBN 13: 9781849830409
Da: GF Books, Inc., Hawthorne, CA, U.S.A.
Libro
Condizione: New. Book is in NEW condition.
Editore: Simon & Schuster Ltd, 2010
ISBN 10: 1849830401ISBN 13: 9781849830409
Da: GoldBooks, Denver, CO, U.S.A.
Libro
Paperback. Condizione: new. New Copy. Customer Service Guaranteed.
Editore: Simon & Schuster Ltd, 2010
ISBN 10: 1849830401ISBN 13: 9781849830409
Da: GreatBookPricesUK, Castle Donington, DERBY, Regno Unito
Libro
Condizione: New.
Editore: Simon & Schuster Ltd, 2010
ISBN 10: 1849830401ISBN 13: 9781849830409
Da: Hamelyn, Madrid, Spagna
Libro
Condizione: Muy bueno. As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, MANAGING BRAND EQUITY, managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage. Now, in this compelling new work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed. A common pitfall of brand strategists is to focus on brand attributes. Aaker shows how to break out of the box by considering emotional and self-expressive benefits and by introducing the brand-as-person, brand-as-organisation, and brand-as-symbol perspectives. A second pitfall is to ignore the fact that individual brands are part of a larger system consisting of many intertwined and overlapping brands and subbrands. Aaker shows how to manage the "brand system" to achieve clarity and synergy, to adapt to a changing environment, and to leverage brand assets into new markets and products. As executives in a wide range of industries seek to prevent their products and services from becoming commodities, they are recommitting themselves to brands as a foundation of business strategy. This new work will be essential reading for the battle-ready.EAN: 9781849830409 Tipo: Libros Categoría: Título: Building Strong BrandsAutor: Aaker, David Editorial: Pocket Books Peso: 720.