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Editore: Kogan Page Ltd, 2003
ISBN 10: 0749438495ISBN 13: 9780749438494
Da: WorldofBooks, Goring-By-Sea, WS, Regno Unito
Libro
Hardback. Condizione: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine.
Editore: Kogan Page Ltd, United Kingdom, London, 2003
ISBN 10: 0749438495ISBN 13: 9780749438494
Da: WorldofBooks, Goring-By-Sea, WS, Regno Unito
Libro
Paperback. Condizione: Very Good. In its third edition, this comprehensive guide to advertising includes additional chapters on the Internet and interactive media, relationship marketing, integrated communications, creativity and ideas, as well as new examples throughout. Drawing on their own experience, the authors cover: what to say and where - creative ideas, brands and strategies, consumer research, media strategies and tactics; getting the message out - principles for effective TV, magazines, radio, Internet, brochures and promotions; and tying it all together - integrated communiations, global campaigns, target marketing, working with an agency, truth and ethics. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Editore: Kogan Page, 2005
ISBN 10: 0749444622ISBN 13: 9780749444624
Da: Greener Books, London, Regno Unito
Libro
Paperback. Condizione: Used; Good. stains on pages and the side **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books.