Tipo di articolo
Condizioni
Legatura
Ulteriori caratteristiche
Spedizione gratuita
Paese del venditore
Valutazione venditore
Editore: WSPC, 2016
ISBN 10: 9813201967ISBN 13: 9789813201965
Da: suffolkbooks, Center moriches, NY, U.S.A.
Libro
Condizione: VeryGood. Fast Shipping - Safe and Secure 7 days a week!.
Editore: World Scientific Publishing Company, 2017
ISBN 10: 9813201959ISBN 13: 9789813201958
Da: suffolkbooks, Center moriches, NY, U.S.A.
Libro
Condizione: VeryGood. Fast Shipping - Safe and Secure 7 days a week!.
Editore: WSPC, 2016
ISBN 10: 9813201967ISBN 13: 9789813201965
Da: WeBuyBooks, Rossendale, LANCS, Regno Unito
Libro
Condizione: VeryGood. Most items will be dispatched the same or the next working day.
Editore: WSPC, 2016
ISBN 10: 9813201967ISBN 13: 9789813201965
Da: Books Puddle, New York, NY, U.S.A.
Libro
Condizione: New. pp. 250.
Editore: WSPC, 2016
ISBN 10: 9813201967ISBN 13: 9789813201965
Da: Majestic Books, Hounslow, Regno Unito
Libro
Condizione: New. pp. 250.
Editore: WSPC, 2016
ISBN 10: 9813201967ISBN 13: 9789813201965
Da: GreatBookPrices, Columbia, MD, U.S.A.
Libro
Condizione: New.
Editore: WSPC, 2016
ISBN 10: 9813201967ISBN 13: 9789813201965
Da: booksXpress, Bayonne, NJ, U.S.A.
Libro
Soft Cover. Condizione: new.
Editore: WSPC, 2016
ISBN 10: 9813201967ISBN 13: 9789813201965
Da: GreatBookPrices, Columbia, MD, U.S.A.
Libro
Condizione: As New. Unread book in perfect condition.
Editore: WSPC, 2016
ISBN 10: 9813201967ISBN 13: 9789813201965
Da: Romtrade Corp., STERLING HEIGHTS, MI, U.S.A.
Libro Edizione Internazionale
Condizione: New. Brand New Paperback International Edition.We Ship to PO BOX Address also. EXPEDITED shipping option also available for faster delivery.This item may ship from the US or other locations in India depending on your location and availability.
Editore: WSPC, 2016
ISBN 10: 9813201967ISBN 13: 9789813201965
Da: Lucky's Textbooks, Dallas, TX, U.S.A.
Libro
Condizione: New.
Editore: World Scientific Pub Co Inc, 2016
ISBN 10: 9813201967ISBN 13: 9789813201965
Da: Revaluation Books, Exeter, Regno Unito
Libro
Paperback. Condizione: Brand New. 250 pages. 8.90x6.00x0.80 inches. In Stock.
Editore: WSPC, 2016
ISBN 10: 9813201967ISBN 13: 9789813201965
Da: Brook Bookstore, Milano, MI, Italia
Libro
Condizione: new.
Editore: WSPC, 2016
ISBN 10: 9813201967ISBN 13: 9789813201965
Da: GF Books, Inc., Hawthorne, CA, U.S.A.
Libro
Condizione: New. Book is in NEW condition. 0.97.
Editore: WSPC, 2016
ISBN 10: 9813201967ISBN 13: 9789813201965
Da: Ria Christie Collections, Uxbridge, Regno Unito
Libro Print on Demand
Condizione: New. PRINT ON DEMAND Book; New; Fast Shipping from the UK. No. book.
Editore: WSPC, 2016
ISBN 10: 9813201967ISBN 13: 9789813201965
Da: GreatBookPricesUK, Castle Donington, DERBY, Regno Unito
Libro
Condizione: New.
Editore: World Scientific Pub Co Inc, 2016
ISBN 10: 9813201967ISBN 13: 9789813201965
Da: Revaluation Books, Exeter, Regno Unito
Libro
Paperback. Condizione: Brand New. 250 pages. 8.90x6.00x0.80 inches. In Stock.
Editore: WSPC, 2016
ISBN 10: 9813201967ISBN 13: 9789813201965
Da: GreatBookPricesUK, Castle Donington, DERBY, Regno Unito
Libro
Condizione: As New. Unread book in perfect condition.
Editore: World Scientific Publishing Company, 2017
ISBN 10: 9813201959ISBN 13: 9789813201958
Da: GreatBookPrices, Columbia, MD, U.S.A.
Libro
Condizione: New.
Editore: World Scientific, 2017
ISBN 10: 9813201959ISBN 13: 9789813201958
Da: PBShop.store US, Wood Dale, IL, U.S.A.
Libro
HRD. Condizione: New. New Book. Shipped from UK. Established seller since 2000.
Editore: World Scientific, 2017
ISBN 10: 9813201967ISBN 13: 9789813201965
Da: PBShop.store UK, Fairford, GLOS, Regno Unito
Libro
PAP. Condizione: New. New Book. Shipped from UK. Established seller since 2000.
Editore: World Scientific Publishing Company 1/30/2017, 2017
ISBN 10: 9813201959ISBN 13: 9789813201958
Da: BargainBookStores, Grand Rapids, MI, U.S.A.
Libro
Hardback or Cased Book. Condizione: New. Marketing for Competitiveness: Asia to the World - In the Age of Digital Consumers 1.24. Book.
Editore: World Scientific Publishing Company, 2017
ISBN 10: 9813201959ISBN 13: 9789813201958
Da: Lucky's Textbooks, Dallas, TX, U.S.A.
Libro
Condizione: New.
Editore: World Scientific Publishing Company, 2017
ISBN 10: 9813201959ISBN 13: 9789813201958
Da: GreatBookPrices, Columbia, MD, U.S.A.
Libro
Condizione: As New. Unread book in perfect condition.
Editore: World Scientific Pub Co Inc, 2016
ISBN 10: 9813201959ISBN 13: 9789813201958
Da: booksXpress, Bayonne, NJ, U.S.A.
Libro
Hardcover. Condizione: new.
Editore: WSPC, 2017
ISBN 10: 9813201959ISBN 13: 9789813201958
Da: Brook Bookstore, Milano, MI, Italia
Libro
Condizione: new.
Editore: WSPC, 2016
ISBN 10: 9813201967ISBN 13: 9789813201965
Da: ALLBOOKS1, Salisbury Plain, SA, Australia
Libro
Editore: WSPC, 2017
ISBN 10: 9813201959ISBN 13: 9789813201958
Da: Ria Christie Collections, Uxbridge, Regno Unito
Libro Print on Demand
Condizione: New. PRINT ON DEMAND Book; New; Fast Shipping from the UK. No. book.
Editore: World Scientific Publishing Company, 2017
ISBN 10: 9813201959ISBN 13: 9789813201958
Da: GreatBookPricesUK, Castle Donington, DERBY, Regno Unito
Libro
Condizione: New.
Editore: WSPC, 2016
ISBN 10: 9813201967ISBN 13: 9789813201965
Da: AHA-BUCH GmbH, Einbeck, Germania
Libro Print on Demand
Taschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Asia is the most populated geographical region, with 50% of the world's inhabitants living there. Coupled that with the impressive economic growth rates in many Asian countries, the region provides a very attractive and lucrative market for many businesses, big and small and from all industries. In addition, Asia is also a dynamic market that significantly grows with developments in technology and digitalization. For example, a research by Google and Temasek shows that Southeast Asia is the world's fastest growing internet region. The internet economy in Southeast Asia is expected to grow by 6.5 times from US$31 billion in 2015 to US$197 billion in 2025.All these make it critical for marketers, whether domestic, regional or global, to stay in touch if not ahead, in their understanding of what is happening in Asia from a marketing perspective and what Asia has to offer to the world. One phenomenon happening in the Asian market and which marketers should pay utmost attention to, is the rapidly unfolding digital revolution that has fundamentally transformed not just the extent but also the nature of competition. What makes it even more challenging and complicating is also how such a revolution impacts on consumer and business buying behavior. Disruptive technologies supported by this digital revolution have brought in new competitors and enabled existing competitors to surpass the conventional boundaries which we may be quite familiar with. Asian consumers have become more educated and connected and have embraced newer ways of selecting, buying and using products and services. In this book, the Father of Modern Marketing, Professor Philip Kotler has collaborated with two marketing experts from Asia, Hermawan Kartajaya from Indonesia and Hooi Den Huan from Singapore to publish a book on Marketing for Competitiveness: Asia to the World - In the Age of Digital Consumers. This book argues that marketing is no longer just vertical but has encompassed a new, more horizontal paradigm. In addition to many new concepts and frameworks, this book includes a plethora of real-world examples from various countries in Asia, which will help to shed light on how companies, both Asian and global, compete in Asia. Useful lessons can be drawn by all businesses in the world on how to win the mind, heart and spirit of the Asian consumer - digital and non-digital.
Editore: World Scientific Publishing Company, 2017
ISBN 10: 9813201959ISBN 13: 9789813201958
Da: GreatBookPricesUK, Castle Donington, DERBY, Regno Unito
Libro
Condizione: As New. Unread book in perfect condition.