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  • Dondis, Donis A

    Editore: The MIT Press (edition First Edition), 1973

    ISBN 10: 0262540290ISBN 13: 9780262540292

    Da: BooksRun, Philadelphia, PA, U.S.A.

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    Paperback. Condizione: Good. First Edition. Ship within 24hrs. Satisfaction 100% guaranteed. APO/FPO addresses supported.

  • Dondis, Donis A

    Editore: The MIT Press, 1973

    ISBN 10: 0262540290ISBN 13: 9780262540292

    Da: Ergodebooks, Houston, TX, U.S.A.

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    Softcover. Condizione: Good. First Edition. This primer is designed to teach students the interconnected arts of visual communication. The subject is presented, not as a foreign language, but as a native one that the student "knows" but cannot yet "read."Responding to the need she so clearly perceives, Ms. Dondis, a designer and teacher of broad experience, has provided a beginning text for art and design students and a basic text for all other students; those who do not intend to become artists or designers but who need to acquire the essential skills of understanding visual communication at a time when so much information is being studied and transmitted in non-verbal modes, especially through photography and film. Understanding through seeing only seems to be an obviously intuitive process. Actually, developing the visual sense is something like learning a language, with its own special alphabet, lexicon, and syntax. People find it necessary to be verbally literate whether they are "writers": or not; they should find it equally necessary to be visually literate, "artists" or not. This primer is designed to teach students the interconnected arts of visual communication. The subject is presented, not as a foreign language, but as a native one that the student "knows" but cannot yet "read." The analogy provides a useful teaching method, in part because it is not overworked or too rigorously applied. This method of learning to see and read visual data has already been proved in practice, in settings ranging from Harlem to suburbia. Appropriately, the book makes some of its most telling points through visual means. Numerous illustrated examples are employed to clarify the basic elements of design (teach an alphabet), to show how they are used in simple syntactic combinations ("See Jane run."), and finally, to present the meaningful synthesis of visual information that is a finished work of art (the apprehension of poetry.).

  • Donis A. Dondis.

    Editore: Massachusetts Institute of Technology: M.I.T. Press, Cambridge, MA, 1974

    ISBN 10: 0262540290ISBN 13: 9780262540292

    Da: Black Cat Hill Books, Oregon City, OR, U.S.A.

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    Paperback. Very Good+ to Near Fine in Wraps: shows just a hint of rubbing to the panels; light wear to the extremities; a hint of tanning to the fore-edge and top edge of the text block; the binding is square and secure; the text is clean. Free of creases to the panels. Free of creases to the backstrip. Free of creased or dog-eared pages in the text. Free of any underlining, hi-lighting or marginalia or marks in the text. Free of any ownership names, dates, addresses, notations, inscriptions, stamps, plates, or labels. A handsome copy, structurally sound and tightly bound, showing mild wear and an unobtrusive cosmetic imperfection. Bright and clean. Close to 'As New'. NOT a Remainder, Book-Club, or Ex-Library. 8vo. (9 x 6 x 0.5 inches). xi, 194 pages. Language: English. Weight: 11.8 ounces. First Edition Thus (1974), Fifth Printing (1979). University Press Paperback. First Edition Thus (1974), Fifth Printing (1979).

  • Dondis, Donis A

    Editore: The MIT Press, 1973

    ISBN 10: 0262540290ISBN 13: 9780262540292

    Da: Ergodebooks, Houston, TX, U.S.A.

    Valutazione venditore: 5 stelle, Learn more about seller ratings

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    Softcover. Condizione: New. First Edition. This primer is designed to teach students the interconnected arts of visual communication. The subject is presented, not as a foreign language, but as a native one that the student "knows" but cannot yet "read."Responding to the need she so clearly perceives, Ms. Dondis, a designer and teacher of broad experience, has provided a beginning text for art and design students and a basic text for all other students; those who do not intend to become artists or designers but who need to acquire the essential skills of understanding visual communication at a time when so much information is being studied and transmitted in non-verbal modes, especially through photography and film. Understanding through seeing only seems to be an obviously intuitive process. Actually, developing the visual sense is something like learning a language, with its own special alphabet, lexicon, and syntax. People find it necessary to be verbally literate whether they are "writers": or not; they should find it equally necessary to be visually literate, "artists" or not. This primer is designed to teach students the interconnected arts of visual communication. The subject is presented, not as a foreign language, but as a native one that the student "knows" but cannot yet "read." The analogy provides a useful teaching method, in part because it is not overworked or too rigorously applied. This method of learning to see and read visual data has already been proved in practice, in settings ranging from Harlem to suburbia. Appropriately, the book makes some of its most telling points through visual means. Numerous illustrated examples are employed to clarify the basic elements of design (teach an alphabet), to show how they are used in simple syntactic combinations ("See Jane run."), and finally, to present the meaningful synthesis of visual information that is a finished work of art (the apprehension of poetry.).