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Editore: Oxford University Press, Incorporated, 2002
ISBN 10: 0198782322ISBN 13: 9780198782322
Da: Better World Books: West, Reno, NV, U.S.A.
Libro
Condizione: Good. illustrated edition. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
Editore: Oxford University Press, Incorporated, 2016
ISBN 10: 0198703651ISBN 13: 9780198703655
Da: Better World Books, Mishawaka, IN, U.S.A.
Libro
Condizione: Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects.
Editore: Oxford University Press, Incorporated, 2005
ISBN 10: 0199274894ISBN 13: 9780199274895
Da: Better World Books: West, Reno, NV, U.S.A.
Libro
Condizione: Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.
Editore: Oxford University Press, 2012
ISBN 10: 0199605580ISBN 13: 9780199605583
Da: HPB-Red, Dallas, TX, U.S.A.
Libro
Paperback. Condizione: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!.
Editore: Oxford University Press, Incorporated, 2012
ISBN 10: 0199605580ISBN 13: 9780199605583
Da: Better World Books, Mishawaka, IN, U.S.A.
Libro
Condizione: Good. 4th Edition. Used book that is in clean, average condition without any missing pages.
Editore: Oxford University Press, USA, 2002
ISBN 10: 0198782322ISBN 13: 9780198782322
Da: Ergodebooks, Houston, TX, U.S.A.
Libro
Paperback. Condizione: Good.
Editore: Oxford University Press, United Kingdom, Oxford, 2005
ISBN 10: 0199274894ISBN 13: 9780199274895
Da: WorldofBooks, Goring-By-Sea, WS, Regno Unito
Libro
Paperback. Condizione: Very Good. The second edition of Percy and Elliott's Strategic Advertising Management continues to deal with advertising from a strategic, rather than simply a descriptive standpoint, and covers all the main topics on an advertising management module. The authors look first at what advertising is meant to do and then go on to provide an understanding of what is necessary in the development of effective advertising and promotion. The text has been fully updated and revised to now include expanded chapter introductions, explicit chapter objectives and learning outcomes, as well as additional important readings to supplement each chapter. The chapters on 'Developing a Communication Strategy' and 'Processing the Message' have been significantly expanded with recent leading-edge thinking, as well as new material on Integrated Marketing Communications in the final chapter. The authors use numerous examples of successful advertising images and a number of extended case histories to illustrate the application of the various theories discussed. ONLINE RESOURCE CENTRE For lecturers: suggested classroom exercises, suggested IPA case histories. For students: glossary, further reading updates, questions. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Editore: Oxford University Press, 2009
ISBN 10: 0199532575ISBN 13: 9780199532575
Da: WorldofBooks, Goring-By-Sea, WS, Regno Unito
Libro
Paperback. Condizione: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Editore: Oxford University Press, USA, 2005
ISBN 10: 0199274894ISBN 13: 9780199274895
Da: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Libro
Paperback. Condizione: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less 1.54.
Editore: Oxford Univ Pr, 2016
ISBN 10: 0198703651ISBN 13: 9780198703655
Da: SecondSale, Montgomery, IL, U.S.A.
Libro
Condizione: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.
Editore: Oxford Univ Pr, 2016
ISBN 10: 0198703651ISBN 13: 9780198703655
Da: SecondSale, Montgomery, IL, U.S.A.
Libro
Condizione: Very Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.
Editore: OUP Oxford, 2005
ISBN 10: 0199274894ISBN 13: 9780199274895
Da: WeBuyBooks, Rossendale, LANCS, Regno Unito
Libro
Condizione: Good. Most items will be dispatched the same or the next working day. Minor shelf wear.
Editore: OUP Oxford, 2016
ISBN 10: 0198703651ISBN 13: 9780198703655
Da: WeBuyBooks, Rossendale, LANCS, Regno Unito
Libro
Condizione: Good. Most items will be dispatched the same or the next working day.
Editore: Oxford University Press, 2009
ISBN 10: 0199532575ISBN 13: 9780199532575
Da: Half Price Books Inc., Dallas, TX, U.S.A.
Libro
paperback. Condizione: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!.
Editore: Oxford University Press, USA, 2012
ISBN 10: 0199605580ISBN 13: 9780199605583
Da: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Libro
Paperback. Condizione: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.9.
Editore: Oxford University Press, 2009
ISBN 10: 0199532575ISBN 13: 9780199532575
Da: Once Upon A Time Books, Siloam Springs, AR, U.S.A.
Libro
Paperback. Condizione: Good. This is a used book in good condition and may show some signs of use or wear . This is a used book in good condition and may show some signs of use or wear .
Editore: Oxford University Press, USA, 2016
ISBN 10: 0198703651ISBN 13: 9780198703655
Da: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Libro
Paperback. Condizione: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.9.
Editore: Oxford University Press, USA, 2016
ISBN 10: 0198703651ISBN 13: 9780198703655
Da: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Libro
Paperback. Condizione: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.9.
Editore: Oxford University Press, United Kingdom, Oxford, 2012
ISBN 10: 0199605580ISBN 13: 9780199605583
Da: WorldofBooks, Goring-By-Sea, WS, Regno Unito
Libro
Paperback. Condizione: Good. Strategic Advertising Management offers a systematic look at advertising within a theoretical and strategic planning framework. The authors present an overview of 'how advertising works' and what is required from a manager's perspective, in the development of an effective communication plan. The new edition has been fully updated with more coverage of new media throughout the text and the inclusion of a section on advertising for social marketing. Online Resource Centre For Students: Flashcard glossary Additional questions Further reading updates Web links Links to video Examples of Advertising For Lecturers: Suggested IPA case histories Suggested classroom exercises PowerPoint slides. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine.
Editore: Oxford University Press, USA, 2005
ISBN 10: 0199274894ISBN 13: 9780199274895
Da: Ergodebooks, Houston, TX, U.S.A.
Libro
Paperback. Condizione: Good.
Editore: Oxford University Press, United Kingdom, Oxford, 2012
ISBN 10: 0199605580ISBN 13: 9780199605583
Da: WorldofBooks, Goring-By-Sea, WS, Regno Unito
Libro
Paperback. Condizione: Very Good. Strategic Advertising Management offers a systematic look at advertising within a theoretical and strategic planning framework. The authors present an overview of 'how advertising works' and what is required from a manager's perspective, in the development of an effective communication plan. The new edition has been fully updated with more coverage of new media throughout the text and the inclusion of a section on advertising for social marketing. Online Resource Centre For Students: Flashcard glossary Additional questions Further reading updates Web links Links to video Examples of Advertising For Lecturers: Suggested IPA case histories Suggested classroom exercises PowerPoint slides. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Editore: Oxford University Press, Incorporated, 2005
ISBN 10: 0199274894ISBN 13: 9780199274895
Da: Better World Books Ltd, Dunfermline, Regno Unito
Libro
Condizione: Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.
Editore: Oxford University Press, Incorporated, 2016
ISBN 10: 0198703651ISBN 13: 9780198703655
Da: Better World Books Ltd, Dunfermline, Regno Unito
Libro
Condizione: Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.
Editore: Oxford University Press, Incorporated, 2009
ISBN 10: 0199532575ISBN 13: 9780199532575
Da: Better World Books Ltd, Dunfermline, Regno Unito
Libro
Condizione: Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.
Editore: Oxford University Press, Incorporated, 2009
ISBN 10: 0199532575ISBN 13: 9780199532575
Da: Better World Books Ltd, Dunfermline, Regno Unito
Libro
Condizione: Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
Editore: Oxford University Press, Incorporated, 2012
ISBN 10: 0199605580ISBN 13: 9780199605583
Da: Better World Books Ltd, Dunfermline, Regno Unito
Libro
Condizione: Very Good. 4th Edition. Ships from the UK. Used book that is in excellent condition. May show signs of wear or have minor defects.
Editore: Oxford University Press, Incorporated, 2012
ISBN 10: 0199605580ISBN 13: 9780199605583
Da: Better World Books Ltd, Dunfermline, Regno Unito
Libro
Condizione: Very Good. 4th Edition. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.
Editore: Oxford University Press, 2001
ISBN 10: 0198782322ISBN 13: 9780198782322
Da: Reuseabook, Gloucester, GLOS, Regno Unito
Libro
Paperback. Condizione: Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine.
Editore: Oxford University Press, 2012
ISBN 10: 0199605580ISBN 13: 9780199605583
Da: medimops, Berlin, Germania
Libro
Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages.
Editore: Oxford Univ Pr, 2016
ISBN 10: 0198703651ISBN 13: 9780198703655
Da: The Book Cellar, LLC, Nashua, NH, U.S.A.
Libro
paperback. Condizione: Good. Some wear, but still a good reading copy.Over 1,000,000 satisfied customers since 1997! Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders.