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Editore: Wilfrid Laurier University Press, 2007
ISBN 10: 1554580315ISBN 13: 9781554580316
Da: WorldofBooks, Goring-By-Sea, WS, Regno Unito
Libro
Paperback. Condizione: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Editore: Wilfrid Laurier University Press, 2007
ISBN 10: 1554580315ISBN 13: 9781554580316
Da: WeBuyBooks, Rossendale, LANCS, Regno Unito
Libro
Condizione: Good. Most items will be dispatched the same or the next working day. Previously water damaged.
Editore: Wilfrid Laurier University Press, 2007
ISBN 10: 1554580315ISBN 13: 9781554580316
Da: WeBuyBooks, Rossendale, LANCS, Regno Unito
Libro
Condizione: VeryGood. Most items will be dispatched the same or the next working day.
Editore: Wilfrid Laurier University Press, 2007
ISBN 10: 1554580315ISBN 13: 9781554580316
Da: Book Deals, Tucson, AZ, U.S.A.
Libro
Condizione: Fair. Acceptable/Fair condition. Book is worn, but the pages are complete, and the text is legible. Has wear to binding and pages, may be ex-library. 0.55.
Editore: Wilfrid Laurier University Press, 2007
ISBN 10: 1554580315ISBN 13: 9781554580316
Da: booksXpress, Bayonne, NJ, U.S.A.
Libro
Soft Cover. Condizione: new.
Editore: Wilfrid Laurier University Press, 2007
ISBN 10: 1554580315ISBN 13: 9781554580316
Da: GreatBookPrices, Columbia, MD, U.S.A.
Libro
Condizione: New.
Editore: Wilfrid Laurier University Press 12/1/2007, 2007
ISBN 10: 1554580315ISBN 13: 9781554580316
Da: BargainBookStores, Grand Rapids, MI, U.S.A.
Libro
Paperback or Softback. Condizione: New. Vulcans, Earthlings and Marketing ROI: Getting Finance, Marketing and Advertising Onto the Same Planet 0.6. Book.
Editore: Wilfrid Laurier University Press, 2007
ISBN 10: 1554580315ISBN 13: 9781554580316
Da: Lucky's Textbooks, Dallas, TX, U.S.A.
Libro
Condizione: New.
Editore: Wilfrid Laurier University Press, 2007
ISBN 10: 1554580315ISBN 13: 9781554580316
Da: GreatBookPrices, Columbia, MD, U.S.A.
Libro
Condizione: As New. Unread book in perfect condition.
Editore: Wilfrid Laurier Univ Pr, 2008
ISBN 10: 1554580315ISBN 13: 9781554580316
Da: Revaluation Books, Exeter, Regno Unito
Libro
Paperback. Condizione: Brand New. 155 pages. 8.75x6.00x0.75 inches. In Stock.
Editore: Wilfrid Laurier University Press, 2007
ISBN 10: 1554580315ISBN 13: 9781554580316
Da: Books Unplugged, Amherst, NY, U.S.A.
Libro
Condizione: New. Buy with confidence! Book is in new, never-used condition 0.55.
Editore: Wilfrid Laurier University Press, 2007
ISBN 10: 1554580315ISBN 13: 9781554580316
Da: Book Deals, Tucson, AZ, U.S.A.
Libro
Condizione: New. New! This book is in the same immaculate condition as when it was published 0.55.
Editore: Wilfrid Laurier University Press, 2007
ISBN 10: 1554580315ISBN 13: 9781554580316
Da: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlanda
Libro
Condizione: New. 2007. Paperback. Establishes that finance, marketing, and advertising share common ground in the value of brands. This book reviews the evidence for the business impact of marketing and advertising, summarizing key research and practical experience. Num Pages: 174 pages, tables & charts. BIC Classification: KJ. Category: (P) Professional & Vocational. Dimension: 227 x 154 x 11. Weight in Grams: 272. . . . . .
Editore: Wilfrid Laurier University Press, 2007
ISBN 10: 1554580315ISBN 13: 9781554580316
Da: GreatBookPricesUK, Castle Donington, DERBY, Regno Unito
Libro
Condizione: New.
Editore: Wilfrid Laurier University Press, 2007
ISBN 10: 1554580315ISBN 13: 9781554580316
Da: GreatBookPricesUK, Castle Donington, DERBY, Regno Unito
Libro
Condizione: As New. Unread book in perfect condition.
Editore: Wilfrid Laurier University Press, 2007
ISBN 10: 1554580315ISBN 13: 9781554580316
Da: Kennys Bookstore, Olney, MD, U.S.A.
Libro
Condizione: New. 2007. Paperback. Establishes that finance, marketing, and advertising share common ground in the value of brands. This book reviews the evidence for the business impact of marketing and advertising, summarizing key research and practical experience. Num Pages: 174 pages, tables & charts. BIC Classification: KJ. Category: (P) Professional & Vocational. Dimension: 227 x 154 x 11. Weight in Grams: 272. . . . . . Books ship from the US and Ireland.
Editore: WILFRID LAURIER UNIV PR, 2007
ISBN 10: 1554580315ISBN 13: 9781554580316
Da: moluna, Greven, Germania
Libro
Condizione: New. Über den AutorrnrnDavid Rutherford is a consultant, specializing in marketing, advertising, and business writing. He is also the long-standing editor for the CASSIES, the annual awards show for advertising that proves business-bui.
Editore: Wilfrid Laurier University Press, Waterloo, Ontario, 2007
ISBN 10: 1554580315ISBN 13: 9781554580316
Da: CitiRetail, Stevenage, Regno Unito
Libro
Paperback. Condizione: new. Paperback. Co-published with the Institute of Communication Agencies. Every few years, business is galvanized by a new concept. Accountability is the latest idea in the spotlight. It's a huge topic, and in the broadest sense embraces ethics, corporate governance, and all the issues spawned by the recent spate of business scandals. Vulcans, Earthlings and Marketing ROI deals with a more pragmatic aspect: the accountability behind the question ""Are our investments in marketing and advertising sensible and successful, short and long term, from a business point of view?"" In Part 1 the authors establish that finance, marketing, and advertising share common ground in the value of brands. Part 2 reviews the evidence for the business impact of marketing and advertising, summarizing key research and practical experience. Part 3 outlines what it takes to build an accountability culture and profiles some techniques that are useful for framing and measuring the business impact of marketing and advertising investment. The book is intended for anyone with an interest in accountability as it applies to short- and long-term marketing effort. Establishes that finance, marketing, and advertising share common ground in the value of brands. This book reviews the evidence for the business impact of marketing and advertising, summarizing key research and practical experience. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.
Editore: Wilfrid Laurier University Press, 2007
ISBN 10: 1554580315ISBN 13: 9781554580316
Da: BennettBooksLtd, North Las Vegas, NV, U.S.A.
Libro
Condizione: New. New. In shrink wrap. Looks like an interesting title! 0.55.