Articoli correlati a Preface to Marketing Management
This book is praised in the market for its organization, format, clarity, brevity and flexibility. The text serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings and simulations, or who offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.
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- EditoreMcGraw-Hill Publishing Co.
- Data di pubblicazione2005
- ISBN 10 0071116354
- ISBN 13 9780071116350
- RilegaturaCopertina flessibile
- Numero di pagine320
- Valutazione libreria
Compra usato
Condizioni: molto buonoThis book is praised in the market... Scopri di più su questo articolo
EUR 1,49
Spese di spedizione:
EUR 5,60
Da: Regno Unito a: U.S.A.
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Preface to Marketing Management
Editore:
McGraw-Hill Education - Europe, United Kingdom, London
(2005)
ISBN 10: 0071116354
ISBN 13: 9780071116350
Antico o usato
Paperback
Quantità: 1
Da:
Valutazione libreria
Descrizione libro Paperback. Condizione: Very Good. This book is praised in the market for its organization, format, clarity, brevity and flexibility. The text serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings and simulations, or who offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Codice articolo GOR012434046
Compra usato
EUR 1,49
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