Corporate Information Srategy and Management: The Challenges of Doing Business in the Internet Age (Paperback version) - Rilegato

Applegate, Lynda; Mcfarlan, F. Warren

Rilegato

ISBN 10: 0071122915 ISBN 13: 9780071122917

Casa editrice: McGraw-Hill Education, 2002

Riassunto

Corporate Information Strategy and Management: The Challenges of Managing in the Internet Age, 6/E is written for students and managers who desire an overview of contemporary information systems technology (IT) management. It explains the relevant issues of effective management of information services activities and highlights the areas of greatest potential application of the technology. No assumptions are made concerning the reader’s experience with IT, but it is assumed that the reader has some course work or work experience in administration or management. It is a paperback derivative product that contains the same text portion found in Corporate Information Strategy and Management: Text and Cases, 6/e, but without the Harvard cases.

Su questo libro

L'autore:

The Henry R Byers Professor of Business Administration at Harvard Business School, teaching courses in entrepreneurial management and business policy and strategy.

Su questa edizione

• Editore: McGraw-Hill Education
• Data di pubblicazione: 2002
• ISBN 10: 0071122915
• ISBN 13: 9780071122917
• Rilegatura: Copertina rigida
• Numero edizione: 6
• Numero di pagine: 307