Strategic Management of Technology and Innovation - Rilegato

Burgelman, Robert A.; Maidique, Modesto A.; Wheelwright, Steven C.

Rilegato

ISBN 10: 0072312831 ISBN 13: 9780072312836

Casa editrice: Osborne/McGraw-Hill, 2000

Riassunto

This text has been written for a course in technology and innovation. It covers contemporary research by using a combination of text, readings, and cases. Based on reviewer response to a survey, the authors have updated many of the cases that instructors found outdated or lacking. Classic cases such as Claire McCloud have been kept, while newer cases such as Intel Corporation in 1999 have been added. There is also a strong set of readings from sources such as "Harvard Business Review", "California Management Review", and "Sloan Management Review".

Su questo libro

Product Description:

Book by Burgelman Robert A

Su questa edizione

• Editore: Osborne/McGraw-Hill
• Data di pubblicazione: 2000
• ISBN 10: 0072312831
• ISBN 13: 9780072312836
• Rilegatura: Copertina rigida
• Numero edizione: 3
• Numero di pagine: 936