Isbn: 9780072312836 - strategic management of technology and innovation (10 risultati)

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Condizione: Very Good. : Este libro de texto está diseñado para un curso sobre tecnología e innovación. Cubre investigaciones contemporáneas utilizando una combinación de texto, lecturas y casos prácticos. Basándose en las respuestas de los revisores a una encuesta, los autores han actualizado muchos de los casos que los instructores consideraron obsoletos o deficientes. Se han mantenido casos clásicos como Claire McCloud, mientras que se han añadido casos más recientes como Intel Corporation en 1999. También hay un sólido conjunto de lecturas de fuentes como Harvard Business Review, California Management Review y Sloan Management Review. EAN: 9780072312836 Tipo: Libros Categoría: Tecnología|Negocios y Economía|Ciencias Título: Strategic Management of Technology and Innovation Autor: Robert A. Burgelman| Modesto A. Maidique| Steven C. Wheelwright Editorial: Osborne/McGraw-Hill Idioma: en Páginas: 1008 Formato: tapa dura.…

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