Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Chapter 1: The Changing Environment for Business
Case: Google, Inc.
Chapter 2: Communicating Strategically
Case: Galen Healthcare System
Chapter 3: An Overview of the Corporate Communication Function
Case: Sweet Leaf Tea
Chapter 4: Identity, Image, Reputation, and Corporate Advertising
Case: Jet Blue' Airways: Regaining Altitude
Chapter 5: Corporate Responsibility
Case: Starbuck's Coffee Company
Chapter 6: Media Relations
Case: Adolph Coors Company
Chapter 7: Internal Communications
Case: Westwood Publishing
Chapter 8: Investor Relations
Case: Steelcase, Inc.
Chapter 9: Government Relations
Case: Disney's America Them Park: The Third Battle of Bull Run
Chapter 10: Crisis Communication
Case: Coca-Cola India
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
Spese di spedizione:
EUR 9,31
In U.S.A.
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