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Previously shortlisted for the MCA Awards for the Best Management Book, Marketing Management and Strategy, 3rd edition, brings managers the latest ideas on branding, marketing and strategic change. As a practical management tool, this text includes a step-by-step guide to developing a marketing strategy, advice on how to make pricing decisions and guidance on developing advertising and communications plans. New to this edition: *All chapters have been updated to reflect changes in the external environment, new perspectives on professional marketing and new insights from current academic work. *Increased coverage of the internet, relationship marketing, branding and financial aspects of Marketing. *Whole new chapter on turnaround managementMarketing Management and Strategy is the favoured text for top business schools' MBA programmes. It is also extensively used on CIM and post-experience programmes for senior managers around the world.What the experts say about Marketing Management and Strategy: This splendid book is going to be required reading for everyone wanting to develop their marketing skills.Sir Peter Davis, Chief Executive, J Sainsbury plcIt offers a masterly integration o
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- EditoreFt Pr
- Data di pubblicazione2001
- ISBN 10 0273651501
- ISBN 13 9780273651505
- RilegaturaCopertina flessibile
- Numero edizione3
- Numero di pagine464
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Condizioni: molto buonoPreviously shortlisted for the... Scopri di più su questo articolo
EUR 4,30
Spese di spedizione:
EUR 5,77
Da: Regno Unito a: U.S.A.
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EUR 46,99
Spese di spedizione:
EUR 45,00
Da: Germania a: U.S.A.
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Foto dell'editore
Marketing Management and Strategy
Editore:
Pearson Education Limited, United Kingdom, Harlow, 2001
ISBN 10: 0273651501
ISBN 13: 9780273651505
Antico o usato
Paperback
Da: WorldofBooks, Goring-By-Sea, WS, Regno Unito
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Very Good. Previously shortlisted for the MCA Awards for the Best Management Book, Marketing Management and Strategy, 3rd edition, brings managers the latest ideas on branding, marketing and strategic change. As a practical management tool, this text includes a step-by-step guide to developing a marketing strategy, advice on how to make pricing decisions and guidance on developing advertising and communications plans. New to this edition: *All chapters have been updated to reflect changes in the external environment, new perspectives on professional marketing and new insights from current academic work. *Increased coverage of the internet, relationship marketing, branding and financial aspects of Marketing. *Whole new chapter on turnaround managementMarketing Management and Strategy is the favoured text for top business schools' MBA programmes. It is also extensively used on CIM and post-experience programmes for senior managers around the world.What the experts say about Marketing Management and Strategy: This splendid book is going to be required reading for everyone wanting to develop their marketing skills.Sir Peter Davis, Chief Executive, J Sainsbury plcIt offers a masterly integration o. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Codice articolo GOR001396496
Quantità: 4 disponibili
Foto dell'editore
Marketing Management and Strategy
Editore:
Financial Times/ Prentice Hall 16/11/2001, 2001
ISBN 10: 0273651501
ISBN 13: 9780273651505
Antico o usato
Brossura
Da: AwesomeBooks, Wallingford, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Codice articolo 7719-9780273651505
Quantità: 2 disponibili
Foto dell'editore
Marketing Management and Strategy
Editore:
Pearson Education, 2002
ISBN 10: 0273651501
ISBN 13: 9780273651505
Antico o usato
Paperback
Da: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: USED_VERYGOOD. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.45. Codice articolo G0273651501I4N00
Quantità: 1 disponibili
Foto dell'editore
Marketing Management and Strategy
Editore:
Pearson Education, 2002
ISBN 10: 0273651501
ISBN 13: 9780273651505
Antico o usato
Paperback
Da: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: USED_FAIR. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less 1.45. Codice articolo G0273651501I5N00
Quantità: 1 disponibili
Foto dell'editore
Marketing Management and Strategy
Editore:
Financial Times/ Prentice Hall, 2001
ISBN 10: 0273651501
ISBN 13: 9780273651505
Antico o usato
Softcover
Da: Ammareal, Morangis, Francia
Valutazione del venditore 5 su 5 stelle
Softcover. Condizione: Très bon. Petite(s) trace(s) de pliure sur la couverture. Salissures sur la tranche. Edition 2001. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Slightly creased cover. Stains on the edge. Edition 2001. Ammareal gives back up to 15% of this item's net price to charity organizations. Codice articolo F-033-646
Quantità: 1 disponibili
Foto dell'editore
Marketing Management and Strategy
Editore:
Financial Times/ Prentice Hall, 2001
ISBN 10: 0273651501
ISBN 13: 9780273651505
Antico o usato
Paperback
Da: Reuseabook, Gloucester, GLOS, Regno Unito
Valutazione del venditore 5 su 5 stelle
Paperback. Condizione: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Aged book. Tanned pages and age spots, however, this will not interfere with reading. Damaged cover. The cover of is slightly damaged for instance a torn or bent corner. Codice articolo CHL9742332
Quantità: 2 disponibili
Foto dell'editore
Marketing Management and Strategy
Editore:
Financial Times/ Prentice Hall 16/11/2001, 2001
ISBN 10: 0273651501
ISBN 13: 9780273651505
Antico o usato
Brossura
Da: Bahamut Media, Reading, Regno Unito
Valutazione del venditore 4 su 5 stelle
Condizione: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Codice articolo 6545-9780273651505
Quantità: 2 disponibili
Foto dell'editore
Marketing Management and Strategy
Editore:
Pearson Education, Limited, 2001
ISBN 10: 0273651501
ISBN 13: 9780273651505
Antico o usato
Brossura
Da: Better World Books Ltd, Dunfermline, Regno Unito
Valutazione del venditore 5 su 5 stelle
Condizione: Good. 3rd Edition. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Codice articolo 5917532-6
Quantità: 2 disponibili
Foto dell'editore
Marketing Management and Strategy
Editore:
Financial Times/ Prentice Hall, 2001
ISBN 10: 0273651501
ISBN 13: 9780273651505
Antico o usato
Softcover
Da: Ammareal, Morangis, Francia
Valutazione del venditore 5 su 5 stelle
Softcover. Condizione: Très bon. Ancien livre de bibliothèque. Edition 2001. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Edition 2001. Ammareal gives back up to 15% of this item's net price to charity organizations. Codice articolo F-300-750
Quantità: 1 disponibili
Foto dell'editore
Marketing Management and Strategy
Editore:
Financial Times/ Prentice Hall, 2002
ISBN 10: 0273651501
ISBN 13: 9780273651505
Antico o usato
Softcover
Da: Ammareal, Morangis, Francia
Valutazione del venditore 5 su 5 stelle
Softcover. Condizione: Très bon. Edition 2002. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Edition 2002. Ammareal gives back up to 15% of this item's net price to charity organizations. Codice articolo F-285-765
Quantità: 1 disponibili